Priscilla Perniciotti Email & Phone Number

São Paulo, São Paulo, Brazil

• Responsável pelas Estratégias e Táticas de Marketing em toda LATAM (12 países);• Trabalho contínuo para atingir os principais objetivos de negócios, com esforços de marketing eficazes e eficientes;• Planejamento e criação de nurture e drip campaigns para geração de leads qualificados de marketing;• Desenvolvimento de account, industry e product based marketing para criar awareness para novos preços, relatórios ou índices via e-mail, mídia social e plataformas pagas online e… Show more • Responsável pelas Estratégias e Táticas de Marketing em toda LATAM (12 países);• Trabalho contínuo para atingir os principais objetivos de negócios, com esforços de marketing eficazes e eficientes;• Planejamento e criação de nurture e drip campaigns para geração de leads qualificados de marketing;• Desenvolvimento de account, industry e product based marketing para criar awareness para novos preços, relatórios ou índices via e-mail, mídia social e plataformas pagas online e offline;• Colaboração com diversos stakeholders para produzir conteúdo de marketing como podcasts, webinars, white papers em português, inglês e espanhol;• Preparar relatórios pós-campanha e ROI através de análise de dados;• Relacionamento com organizações e associações líderes do setor para diversas parcerias para elevar o reconhecimento da marca;• Gestão de eventos como conferências, feiras, fóruns e fóruns virtuais; Show less

São Paulo, Brazil

• Responsible for the regional strategic planning for LATAM and the local tactic implementation.• Responsible for the promotion of food safety programs• Partnered with the division regional leadership team to support the regional strategic development.• Designed, executed and measured the marketing strategies for the 7 offices to support the business growth,• Led the Strategic Account Based marketing project for regional collaboration• Responsible for the demand… Show more • Responsible for the regional strategic planning for LATAM and the local tactic implementation.• Responsible for the promotion of food safety programs• Partnered with the division regional leadership team to support the regional strategic development.• Designed, executed and measured the marketing strategies for the 7 offices to support the business growth,• Led the Strategic Account Based marketing project for regional collaboration• Responsible for the demand generation strategies and lead generation management• Worked closely with country managers, program managers and business development teams to gather market understanding.• Fostered a strategic mindset in Stakeholders, delivering training and frameworks to improve the commercial.• B2B strategy and executed research to feed the market intelligence• Mapped regional marketing processes in collaboration with Stakeholders to assure quality, correct budget allocation and alignment with corporate guidelines.• Mapped the customer journey for key programs to improve the customer experience and brand promise delivery.• Led the global branding initiative to achieve cohesiveness in all our communication and tactics and implemented tactics to increase awareness all over the region• Built and continuously trained a regional marketing team to provide local support aligned to the regional and global strategy and assure professional development. Show less

São Paulo E Região, Brasil

• Responsible for creating marketing and communication plans;• Focus on strategic planning of System entities;• Reformulation of the website;• Management and interface with advertising agency• Creation of concepts for promotional and advertising pieces;• Branding planning and management;• Organization of corporate events• WEB Marketing management and social media management;• Promotional Calendar Management;• Budget and Supplier Control;• Coordination of… Show more • Responsible for creating marketing and communication plans;• Focus on strategic planning of System entities;• Reformulation of the website;• Management and interface with advertising agency• Creation of concepts for promotional and advertising pieces;• Branding planning and management;• Organization of corporate events• WEB Marketing management and social media management;• Promotional Calendar Management;• Budget and Supplier Control;• Coordination of the International Two Sides Campaign;• Tropicalization of International Campaigns;• Lectures for different audiences on Paper Valorization; Show less

São Paulo E Região, Brasil

• Management of creative team of 02 graphic designers, 03 web designers and 01 programmer;• Responsible for creating marketing and communication plans;• Responsible for strategic resource management;• Creation of concepts for promotional and advertising pieces;• Branding planning and management• Support in the organization of corporate events.• Management of WEB Marketing, social media and access management.• Promotional Calendar Management.

São Paulo E Região, Brasil

• Responsible for the strategic planning of advertising actions for several clients in the pharmaceutical industry.• Experience in planning and management of advertising campaigns and events

São Paulo E Região, Brasil

• Responsible for the analysis of competition and Benchmarching• Creation of marketing and communication plans Supplier• management• Creation of promotional and advertising pieces• Brand management• Elaboration of market research• Creation of several campaigns for internal public• Experience in organizing trade shows, congresses, symposiums and setting up Booths. • Web Marketing Management

Pós Graduação, Gestão De Negócios Com Ênfase Em Marketing

Bachelor'S Degree, Publicidade E Propaganda

Tecnológo, Comunicação Empresarial