Priscilla Castro Email & Phone Number

An LA-based digital marketing consulting agency providing 360º content strategy and content production.Clients include #WeAllGrow Latina, Shake It Easy Media, Alegría Publishing, WORD Agency, Refinery29, and others.

Providing digital marketing services and contractor work such as content creation, audit execution and analysis, workshop development, and teaching for clients.∙Provide in-depth audits for clients like HOKA, College of Influence, and #WeAllGrow Latina and provide regular support and coaching to social teams to optimize strategies and meet internal KPIs.∙Develop and execute creative content strategies for clients like Fashion Scholarship Fund and Pressed Roots, build and execute engagement strategy to build community and brand presence, and provide regular reporting on wins and growth opportunities based on previous reporting and competitive landscape.∙Develop workshops and teach digital marketing and social media to small business owners and content creators with a focus on Instagram and editorial for General Assembly and Dermalogica’s teaching initiative for professional skin therapists/business owners. Also, provide tutoring and mentoring for ilovecreatives’ Instagram Content Planning Course.

Los Angeles, Ca, Us

Launch and develop the digital strategy for #WeAllGrow's editorial arm via the new weallgrowlatina.com, expanding brand’s growth through a cross-functional strategy for social media and editorial that was reflective of the achievements, experiences, and stories of our multi-cultural community through our pillars of heal, commune, and grow.∙Develop and execute strategies for digital content team to execute tailored to optimize growth, synergy, and performance of content through a 360º approach with an analytical and creative eye.∙Lead social media team to grow Instagram, TikTok, LinkedIn, Facebook, and Threads, maintaining consistent growth through key channels like Instagram and TikTok with engagement rates of 2.74% and 13.8%, respectively from 9/2021 to 12/2023, with a key focus on video content.∙Lead creative direction and strategy for social and editorial content, and develop creative concepts for branded campaigns editorial, social, and social ROS for on-site converage of #WeAllGrow Latina events.∙Produce, write, coordinate, edit interviews and build social strategy for #WeAllGrow editorial and social promotion for Disney & Warner Bros. films and shows; LATAM artists including Café Tacvba, Bomba Estéreo, and Gaby Moreno; and Latina founders and sharing their key insights with the #WeAllGrow community.

Austin, Tx, Us

Establish external relationships and sponsorships to work in tandem with PLANOLY via campaigns tailored to build awareness and user acquisition for all of PLANOLY’s products, while ensuring partners were able to benefit from growth as well. Develop marketing plan through a product and industry education lens that placed PLANOLY as a trustworthy SaaS tool and community-based app in social media.∙Develop list of strategic brand partners that share an audience of small businesses and content creators and develop unique concepts for each brand that allows PLANOLY to approach new audiences via social media education and best practices. Strategic partner brands include Constant Contact, The Sill, General Assembly, Create & Cultivate, #WeAllGrow Latina, Honeybook, Pinterest, The Wing, and Clique Media Group.∙Develop and present over 50 of PLANOLY’s educational programming, features, workshops, and organic content to teach users how to use PLANOLY products and optimize their digital marketing strategies through in-depth and hands-on virtual and in-personal workshops, events, and panels.∙Strategize with the Director of Product and Creative Director on new updates for the app to align with the marketing team on the best ways to create messaging, resources, and training for the PLANOLY community via social media, editorial, and newsletter.∙Develop marketing launch and user outreach plan for new PLANOLY products Stylelink.it and StoriesEdit, and work with content creators and talent agencies to build storytelling-based content to build user acquisition with the Director of Product.

Austin, Tx, Us

Culver City, California, Us

- Create shareable, brandable and inspirational DIY, baking, cocktail, decor themed photo and editorial content for BeMakeful.com- Upload and optimize all website and video content to achieve website traffic and revenue goals- Work with the programming and production teams to incorporate video content into editorial strategy- Seek out and engage influencers in exclusive editorial content partnerships- Execute native ad campaigns, acting as the liaison between Makeful in brainstorms and meetings with ad sales, production and programming- Manage writers and social media coordinator to align all Makeful content strategically- Leverage the growth of the Women’s Lifestyle programming into larger scale opportunities.

Los Angeles, California, Us

Develop and execute content strategy centered on community engagement and growth through organic and branded content, allowing Create & Cultivate to become one of the leading communities and events in the female entrepreneurship space.Develop social content calendar, crafted engagement-focused copy consistent with Create & Cultivate brand voice and persona, and develop graphic concepts for the design team.Establish KPIs for all social media channels and newsletter, monitor performance, conduct in-depth analysis of metrics to measure effectiveness, implement community engagement strategies, and oversee community engagement interns to assist with execution.Develop and execute strategy for influencer campaigns and advertorials.Develop and execute on-site content strategy for on-site content capture for events and conferences.Initiate and nurture relationships with community members, content creators, Influencers, entrepreneurs, and key stakeholders for content partnership opportunities via social or editorial.

Los Angeles, Ca, Us

-Write copy and direct imagery and graphics for client’s social content calendar-Establish and meet KPI’s for all social channels for client’s social channels-Develop influencer campaigns and execute promotional strategy-Coordinate interviews and write content for clients’ blogs-Develop and execute social strategy for events on site

Los Angeles, California, Us

Los Angeles, California, Us

Develop the editorial plan for beautycon.com alongside the creative director and marketing team, and assist in developing and maintaining the voice and tone across all of BeautyCon’s digital outlets (social, email, web).- Develop a monthly calendar for editorial and email and establish monthly themes, overall strategy, campaigns, and goals.- Recruit and manage the roster of contributors for assignments based on the approved monthly editorial calendar and incoming pitches.- Develop ideas with the creative director for influencer-based content and coordinate with talent managers to create giveaways and collaborations for BeautyCon.- Nurture relationships with community members, content creators, influencers, entrepreneurs, and key stakeholders for content partnership opportunities via social or editorial.- Develop and execute on-site content strategy for on-site content capture for BeautyCon events.- Stay in tune with beauty industry trends to ensure that BeautyCon was one of the leading voices to report on news and trends.

-Create monthly content calendars for BeautyCon, identifying content buckets and managing implementation-Work with the Social Strategist to develop campaign activation briefs, social media plans, and relevant proposals-Finalize development of social media/engagement strategy at a day-to-day, actionable level by creating short-, medium-,and long-term activation plans and editorial calendars-Analyze social metrics for all platforms, and implement positive and negative feedback on future content for community -Assist in designing brand content to be seeded out through BeautyCon social platforms and blog-Manage social networks at BeautyCon live events and coordinate live community management

- Manage social networks for clients from inception, align platforms to stay with brand image, and grow network following with strategic online presence- Reach out to companies for services needed for client events on behalf of production and event management- Conduct influencer research (following through social platforms and online ranking) and congregate statistics and informationabout influencers to present to clients for influencer partnerships-Assist in office managerial duties

San Francisco, California, Us

-Provide excellent customer service to each customer by applying Goorin Bros. core values (Be Your Best Self, Be Genuine, Be Bold, Build From The Ground Up, Own Your Business, Commit To Top Notch Service) -Educate customers on hat knowledge and company history, and make for an exceptional shopping experience-Assist in planning in-store events/parties and excecuting plans through marketing event and booking artists/musicians-Establish and meet sales-oriented weekly goals from various product lines from the Goorin Bros. brand-Responsible for financials - register cash count, tracking daily numbers on store agenda, and process merchandise return analyses, and store close.

Los Angeles, Ca, Us

-Assist in congregating material from events and promotional online campaigns for clients by organizing all material to be put in decks-Reach out to “influencers” and invite them to events set up for clients such as Zachary Prell, TRUFFL, The Spare Room, PROJECT Show, BeautyCon and more.-Organize lists on Google Drive spreadsheets for client lists, contact lists, venue lists, and blogger lists.-Manage social media accounts for clients, as well as (No Subject), and engage in strategic interaction with followers-Assist in developing ideas for marketing campaigns, and write copy for clients’ blogs (i.e., PROJECT Show)

Los Angeles, Ca, Us

-Publish posts reviewing music videos, new music releases, new album announcements, and tour date announcements on filtermagazine.com based on PR releases sent by various artists' PR representatives and record labels-Interview artists for online exclusive content for filtermagazine.com-Attend shows and concerts of FILTER featured artists in Los Angeles and review them on filtermagazine.com-Assist in marketing tasks (i.e., keeping track of client's product inventory, field runs with FILTER marketing managers)-Assist at preparing events hosted by FILTER and manage event entrances

-Manage all social media accounts and blog for apparel company (Facebook, Twitter, YouTube, HootSuite, Tumblr, Instagram)-Design online backgrounds, banners, and flyers on Photoshop and InDesign-Increase Facebook and Twitter following through product contests and giveaways-Engage with social media audience and reach out to men's fashion bloggers for product reviews and brand presence-Photograph pieces from various lines (fall and spring) and edit photos to be posted on cohesiveapparel.com online shop

Keep track of organization's financials and budget, write grants for professional development events hosted by AMA, and provide reimbursements to E-board members

Montreal, Quebec, Ca

-Provided excellent customer service to each customer through Stay GOLD company guidelines (greet, open dialogue, lead the sale, and deepen brand loyalty)-Ensured that customers were aware of current and upcoming promotions-Established and met sales-oriented goals at 103% (based on 100% budget) for various product lines-Responsible for financials - register cash count, tracking daily numbers on store agenda, and process merchandize return analyses-Promoted teamwork throughout store environment by coaching in sales associates and team selling

Bachelor'S Degree, Journalism, Marketing

Education record

Education record