Priscilla Erthal Email and Phone Number
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Priscilla Erthal has been elected by E-commerce Brazil, the best professional in the category “Retail” in 2014, having more than 14 years of experience in Digital Marketing and acts as a consultant and public speaker focusing on business structuring in the online market. Priscilla majored in Publicity and Advertising from PUC-RJ and has an MBA degree from Fundação Getúlio Vargas, RJ and has recently held the position of CMO at Hotel Urbano. Priscilla has also held a position at Netshoes, known as the biggest sporting goods online platforms in the world as well as B2W, one of the largest e-commerce operations in Latin America. - Endeavor Mentor- More than 14 years of experience in digital marketing.- Best Sales Professional from Ecommerce Brazil – Category: Retail 2014.- Teacher FGV/PUC/ XPeed- Executive at Netshoes, the biggest sporting goods e-commerce where she held the position of Head of Marketing and participated in the internationalization of countries such as Argentina and Mexico.
Organica Evolução Exponencial
View- Website:
- organica.digital
- Employees:
- 14
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Co-Founder Organica Evolução ExponencialOrganica Evolução Exponencial Jul 2016 - PresentRio De Janeiro Area, Brazil
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Board MemberCesar May 2020 - PresentRecife, Pernambuco, Brasil -
Mentora Scale UpEndeavor Brasil Jan 2020 - PresentRio De Janeiro E Região, Brasil -
AssociadaWcd Brasil - Womencorporatedirectors Apr 2019 - Present -
Co-FounderOrganica 10.4.3 Jan 2019 - PresentSão Paulo, Brasil -
Professora Pós GraduacãoFundação Getulio Vargas Oct 2019 - Present -
Membra Do Conselho ConsultivoPinguim Jul 2021 - Dec 2023 -
Mentora - Exame PmeExame.Com Sep 2017 - Dec 2018São Paulo E Região, Brasil -
CmoHotel Urbano Mar 2014 - Aug 2016Rio De Janeiro Area, Brazil• Responsible for all the department: branding, performance, CRM, mobile and house.• Strategic planning• Annual planning of performance media on Internet• Creation and follow up of main retail KPIs• Project design directed to understanding the customer, purchase profile and buyback -
Marketing And Performance General ManagerGrupo Netshoes Feb 2011 - Mar 2014São Paulo Area, Brazil• Responsible for creating the company’s retail strategies,• Managing marketing budget, • Prospecting and approval of new profitability channels for the company, • Creation and maintenance of KPIs and goals,• Team management to focus on sales through channels such as e-mail marketing, display, remarketing, sponsored links, affiliates, SEO and Facebook among others,• Negotiating with media,• Calendar planning and Marketing and Promotional campaigns,• Direct contact… Show more • Responsible for creating the company’s retail strategies,• Managing marketing budget, • Prospecting and approval of new profitability channels for the company, • Creation and maintenance of KPIs and goals,• Team management to focus on sales through channels such as e-mail marketing, display, remarketing, sponsored links, affiliates, SEO and Facebook among others,• Negotiating with media,• Calendar planning and Marketing and Promotional campaigns,• Direct contact with areas such as Commercial, IT, BI and Projects, for a continuous improvement of results. Show less -
Product ManagerB2W - Companhia Global Do Varejo Nov 2005 - Feb 2011Rio De Janeiro Area, BrazilArea of operation: Marketing/ Comercial • Prospecting, programing and managing the creation of an associate’s online shop; managing all the process from prospecting, choosing the assortment, means of payment, catalog, lay out, launching strategies to shop maintenance; making use of Americanas.com expertise in all e-commerce areas;• Creating media plans, client and market research aligned with the company’s strategy;• Critical analysis of the project, updating the associate in… Show more Area of operation: Marketing/ Comercial • Prospecting, programing and managing the creation of an associate’s online shop; managing all the process from prospecting, choosing the assortment, means of payment, catalog, lay out, launching strategies to shop maintenance; making use of Americanas.com expertise in all e-commerce areas;• Creating media plans, client and market research aligned with the company’s strategy;• Critical analysis of the project, updating the associate in relation to new communication channels such as Twitter, Facebook and Orkut among others.Area of operation: Commercial• Managing all departments at Americanas.com: Cameras & Video cameras, Health & Beauty, Tennis, Football, Cosmetics, Fashion, Vitamins & Supplements, Pet shop, Luggage, Security signs & safety;• Managing team buyers, trainees and interns; • Analyzing variables such as stock, margin, sales budget, achieving target sales, return, assess competition, promotion, sales pricing among others;• Guarantee of product exhibition, good browsing and complete technical information displayed; • Responsible for large volume transactions with main suppliers in the market;• Responsible for studying the market, creating and maintaining new ones such as Cosmetics, Pet shop and Security signs & safety; • Planning new campaigns together with the Marketing area: launchings, exclusive goods and phase-out; campaigns aligned with the off-line market. Show less -
Account ManagerBrainter Jan 2005 - Nov 2005Rio De Janeiro Area, Brazil -
Marketing AnalystInvision Aug 2003 - Jan 2005Rio De Janeiro
Priscilla Erthal Skills
Priscilla Erthal Education Details
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Pdec Diversity On Board Program/Programa Diversidade Em ConselhoPrograma Diversidade Em Conselho -
Ldr - Leading Digital Reinvention Program, Disruptive Strategies, Leadership & Technologies -
Advanced Board Room Program For Woman - Post Mba
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Publicity And Advertising -
Instituto AbelElementary School, Junior And High School
Frequently Asked Questions about Priscilla Erthal
What company does Priscilla Erthal work for?
Priscilla Erthal works for Organica Evolução Exponencial
What is Priscilla Erthal's role at the current company?
Priscilla Erthal's current role is Co-founder na Organica | Board Member | Mentora | Endeavor.
What is Priscilla Erthal's email address?
Priscilla Erthal's email address is pr****@****nas.com
What is Priscilla Erthal's direct phone number?
Priscilla Erthal's direct phone number is (11) 328*****
What schools did Priscilla Erthal attend?
Priscilla Erthal attended Pdec Diversity On Board Program/programa Diversidade Em Conselho, Saint Paul Escola De Negócios, Saint Paul Escola De Negócios, Fgv, Pontifícia Universidade Católica Do Rio De Janeiro, Instituto Abel.
What skills is Priscilla Erthal known for?
Priscilla Erthal has skills like E Commerce, Marketing, Email Marketing, Digital Marketing, Marketing Digital, Publicidade Online, Marketing Por E Mail, Online Advertising, Google Analytics, Business Intelligence, Marketing Strategy, Facebook.
Who are Priscilla Erthal's colleagues?
Priscilla Erthal's colleagues are Joice Maciel 🏳️🌈, Pamela Rodrigues, Mariana Castro, Mariana Astolfi, Adelmo Floresta, Carmen Neta, Daniela Senador.
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