Pris Han Email & Phone Number

Markham, On, Ca

Markham, Ontario, Canada

Markham, Ontario, Canada

Markham, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

Help investors in China to locate their desired properties in Great Toronto Area to maximise the growth and balance the risk by reallocating their assets outside of China.

Shanghai City, China

National Traditional Media Communication• Develop 360 Integrated Communication Strategy for “Deep Expansion” cities. Build EF brand awareness and equity across the newly entered cities, support school opening and echo to lead generation activations through traditional media mix. • Develop communication strategy and implement for rest of the EF English Center cities: utilize local media to boost brand awareness & EF Centre visibility, drive traffic to center and generate leadsNational Partnership (Strategy & Implementation)• Initiate National and Local Partnership Project, drive strategy. • Build Partnership team from scratch• Define national partners, form synergy on both parties’ visibility and traffic exchange, to realize objectives of both brand building and leads/traffic generation• Execution, review and optimize partner selection and partnership mechanismLocal Partnership • In this innovative marketing approach, by partnering with local merchants (restaurants, cinemas, salons…etc), penetrate into EF target audiences’ daily “touch points”, achieving new user recruitment at a much lower cost. Three goals could be reached at the same time: o Boost EF brand and English Centre visibilityo Drive traffic to EF Centre with relevant and attractive trial messageo Using WeChat to smooth a O2O consumer journey, and form long-term brand engagement with prospectsBranding• Work with HQs London team on defining EFEC China and total EF Corporate Brand Positioning, by conducting research, collecting market intelligence, and providing local consumer insights

Shanghai City, China

• Responsible for P&L of backbone category of PC Peripheral (Mice; Keyboard, Webcam, PC Headset, Home Speaker), contributing 85% of company total revenue• Lead the mature category, design and implement China Marketing strategy to realize “profit maximization”: leverage brand awareness and equity to drive growth in both revenue and profit. Realized 15% growth in 2013. • Guide global HQs to develop dedicated China NPD, by supplying analysis of all necessary consumer and channel intelligence. Successfully led to the decision of adding new low OPP product & channel specific products into NPD Roadmap. • Explore innovative Marketing approach. Successfully formed strategic alliance with Pepsi, and led the first joint promotion ever btw FMCG & Consumer Electronic industries. Realize Logitech brand visibility on 350M bottles of Pepsi drinks and generated 600,000 UV to promotional site. • Manage the portfolio of 5 sub-categories, around 80 products and 200 SKUs, actively promote and delist products to assure the balance of revenue maximization and logistic simplification.

Shanghai

 Responsible for total Marketing function. In charge of over 15mil RMB Marketing A&P budget, lead 17 team members. Job scope covers: Overall business P&L; Design and implement Marketing Strategy, Brand Management, Portfolio Management, Trade Marketing, independent Marketing programs, e.g. Training Academy & Painters’ Club, and assist GM in developing 3~5 year mid-term overall Business Plan.  Helped and facilitated Merge & Acquisition (M&A) to identify the ideal acquisition target by conducting analysis on candidate companies. Conducted Dual Diligence for target company’s Marketing department and submit thorough DD report Build the Marketing team from the start, recruited, trained and structured the total Marketing team. Merged the two companies’ MKT team successfully after acquiring OPEL, and injected DGL “Deliver the Promise” culture into previous OPEL team. Built a loyal team and created a cheerful working environment - only one employee left due to personal reason in 4 years.  Responsible for total Marketing function for 4 categories: Interior Emulsion, Project Emulsion, Wood Coatings and Building Accessories, which contains 4 brands: Levene, Opel, Acra-tex and Selleys. Job scope includes: Brand Positioning, Brand Equity Building, Portfolio Management, Develop and Implement Marketing Strategy, including Media Strategy and Marketing Activity Plan.  Led team re-launch OPEL(acquired brand from first M&A) with newly defined brand proposition, redesigned the packaging architecture to roll out across the whole product portfolio.  Introduced and launched New Zealand brand Levene into China market. After launching in Traditional Trade, cooperating with one of the largest key accounts to tailor make Levene packaging and strategy as their “house brand” to crack into Modern Trade.  Created and gate keep NPD Gate Process. Develop 8 quarter NPD pipeline plan and lead team to drive NPD programs to achieve growth and profitability by launching new products.

Promotion: May 2007 promoted to Unilever Work Level 2C from 2B, as the job scope is enlarged by being responsible of the biggest category of Milk Tea, which counts for 70% of total Lipton business• Lead 4 team members to build Milk Tea category, the most important category for Unilever Foods BU, in terms of its business size as well as its growth rate. Responsible for Milk Tea’s Brand Building: 1-3 Year Strategy, Sales Target Fulfillment, Annual Brand Marketing Plan and execution, P&L,) • Composed “Lipton Milk Tea Movie Moment” PR campaign to introduce “Watch Movie, Drink Milk Tea” consumption habit by communicating, activating in all movie-watching related channels (movie magazine, theater, internet movie channels, in-store DV section…etc)• Lead Big Bet project for Lipton city expansion. Conducted city analysis to identify potential cities by considering factors such as: current sales, city’s trade structure, sales force priority level, TVC cost, brand strength level, city’s affluence level…etc). Together with Customer Marketing, created City Plan to enter chosen cities with full marketing mix. The plan is estimated to drive 12% incremental national growth.

Shanghai City, China

Responsible for company’s strategically important category: Herbal Tea’s Brand Building• Responsible for company’s strategically important category: Herbal Tea’s Brand Building • In the category’s second year after launching, lead 90% growth (15% higher than target), by enhancing penetration, inducing trials and deepening distribution• Created and executed a new method of effective on-target sampling: joint sampling program with similar propositioned customers/channels: such as Watson’s. • Invented an effective and cost efficient way of sampling: Sell-in sampling packs to National KCs, achieved three goals at one shot: a. Gain visibility in high profile, high traffic stores b. Provide trail opportunity to highly potential consumers (those who purchases the trail pack) c. Earn NPS and profit instead of spending A&P on free sampling. • Prepare for a new product launching, a product that will lead Lipton tap a new territory.

Project leader of Unilever’s first functional food in China• Studied and researched China functional food market and analyzed consumers’ attitude and consumption habit on functional food to define the business opportunity of the product• Initiated Medical Channel strategy dedicated to this new product (e.g. Form a medical sales team…etc)• Coordinated with AP Regional Office and lead the research on innovation progress• Designed Key Opinion Former (KOF) Channel communication strategy and started (nutritionists/health care professionals/cardiologists) implementation, such as medical event sponsorship

Overseas work experience in Toronto, Canada. Media plan for Bell Canada in ethnic markets (Chinese, Italian, South Asian and others)

Guangzhou, Guangdong, China

Promoted to Newborn Category’s Product Manager from Product Manager of Enfamil Controlled A&P (Advertising and Promotion) budget RMB 8.4million, increased Enfamil’s brand awareness by 65% and enhanced product exposure by 45% Lead ethical marketing team (3 marketers), changed and harmonized the relationship with Sales Force (40 sales rep), boosted sales by 40% (1999 vs 1998) and improved market share from 3.1% to 4.5%, the second highest in premium infant formula section Researched and analyzed the market intelligence of newborn baby market; successfully launched pouch package Enfamil, which contributed to 60% of the sales growth Successfully managed ‘Dioxin Crisis’. Proactively cooperated with government in investigation to become the first company to resume sales. Regained consumer confidence in two months by conducting extensive public consumer consultation, media campaigns and Health Care Professionals (HCP) seminars.  Researched and developed the new product concept of ‘LCPUFA’, which later proved to be the highest market growth brand - Enfamil Plus.

Guangzhou, Guangdong, China

1995/12 Promoted to Senior Executive (from Marketing Executive)1996/6 Promoted to Marketing Chief (Assist MM to manage all categories and personally responsible for Hair Care category)• Supervised marketing team of 6 marketers, handling 4 categories, 10 brands of personal care and household products in South China, which generated 45% of company’s national sales. • Mainly in charge of hair care category, launched 3 products and managed 4 brands, which as a whole counted for 23% of total shampoo market share. Led key brand Sifone achieving 9.8% value market share, the second highest in market• Controlled A&P budget RMB18 million for South China market to achieve Sifone brand awareness 96%, Feather 92%, induced trial of new product ‘Labienus’ 42%• Collected and analyzed market intelligence for South China market, presented in headquarters’ to co-develop customized regional marketing strategies • Representing SOC to participate in many brands’ pre-launching stage, including concept test, positioning, pre-production meeting(PPM), TVC shooting and test market projects • Supervise Household, Sanitary Napkin and Skincare category to launch Attack, Laurier, Biore and Qaulite. Design and execute launching master plan, run projects such as: Wholesaler/retailer launching party; Consumer campaign, road show…etc. • Conduct store-tracking survey to monitor launching effect and consumer research to study new products usage feedback.

Master Of Business Administration - Mba, Finance, Marketing

M.B.A, Marketing/Marketing Management, General

Bachelor, International Trade