Rethinking the Wine Industry is the only dynamic community dedicated to fostering collaboration and innovation. We welcome fresh, positive ideas that can propel our industry forward.In the wine industry, many challenges arise from ingrained cultural and educational mindsets that can stifle creativity and limit communication. We are dedicated to breaking these barriers, fostering an environment that encourages creativity, growth, and meaningful change.Our community, Rethinking the Wine Industry, has flourished since its inception in February, with nearly 10,000 subscribers to our TED-style newsletter. Through it, our members share fresh ideas and solutions that push the industry forward. In our closed WhatsApp group of 700 people from 65 countries, critical discussions shape our understanding of the sector's future. Our podcast, Vino Visionaries, features international guests with progressive insights, while our LinkedIn presence fosters debates akin to a forum on the industry's future.Our mission is to champion collaboration, critical thinking, and bold innovation – challenging the status quo to unlock the wine industry’s full potential.

At Hennekam Wine Consultancy, we’re transforming wine communication to make it more accessible, engaging, and relevant for today’s audience. Our mission is to dismantle the long-standing narrative that wine must be complex to be appreciated. For decades, this perception has been widely accepted, yet wine sales tell a different story. If complexity were the true draw, we’d see the industry thriving – but instead, consumers are craving authenticity, simplicity, and connection. We create a space where YOUR brand can resonate with customers on a deeper level, fostering genuine connections that go beyond the glass.Our international projects are at the heart of this mission, bringing bold, forward-thinking solutions to the global stage. We empower wine businesses and professionals worldwide to stay competitive, customer-focused, and inspired by change. Together, we’re building an industry that thrives on creativity, embraces transformation, and strengthens connections across borders.Our Expertise: Customer-Centric Wine CommunicationWe are experts in transforming the wine industry from a product-centred focus to one that truly engages customers. By shifting the narrative, we help YOU create lasting connections that matter to YOUR audience.Empowering Tech Companies to SucceedFor tech companies aiming to expand into the wine sector, we offer tailored communication strategies that enhance your brand’s message, make your solutions more relatable, and ultimately increase sales. By aligning your tech with the values and needs of your target audience, we help you build trust and loyalty.Building Your Personal Brand: A Step-by-Step Guide We help you craft a distinct, impactful presence that resonates with YOUR audience and showcases YOUR unique expertise. This focus on personal branding enables professionals to make meaningful connections and stand out in an evolving industry. Ready to make a change? Book an appointment with us todaywww.hennekamwines.com

Passionate about transforming the way we communicate and sell wines. I strive to build vibrant communities, fostering connections and creating engaging experiences that resonate with diverse audiences. Let's redefine the wine experience together!

Consulting directly with the owner about business and marketing strategies for the development of a new winery in Brazil, securing key personnel – such as the Viticulturalist and Winemaker, staff training and new ideas for the developing the Winery and the Customer Crush Facility. Building solid relationships with customers, vendors and distributors, as well as sales and marketing teams. Developing in-depth knowledge of company offerings to identify profitable business opportunities.InnVernia: www.innvernia.com

A journey into the future, guided by visionaries around the world.Visionaries are successful because they identify opportunities far earlier than the rest of us, and every successful businessperson has overcome challenges to get where they are.The podcast will reveal secrets and offer tips from successful businesspeople from around the globe, who are willing to share their time, and stories.Our aim is to help our community to prosper, and we simply ask that if you believe what we do is valuable, for you or for others, that you share it so we can help more of our community.

Wine Soundtrack is an international podcast, I am the host for the Australian episodes, which gives me the opportunity to share with the world the wine producer and their dreams.www.winesoundtrack.com

Part of the review panel for European Wines coming to the Australian market.https://m.youtube.com/watch?v=Jjk46uUj4CQ

Analysing customer behaviours and building different strategies to increase loyalty.Building solid relationships with customers, vendors and marketing teams.Coaching my team how to understand and exceed customer needs and expectations.Organising events, such as Wine Fairs, Spirits Marketplaces, Masterclasses, Wine Tastings etc. These events are giving a unique and memorable experience for our customers and staff members plus the opportunity to discover new products. Engagement online with Dan Murphy's customers through social media and the Sales Floor app. Also, engaging my team in my posts on the Dan Murphys_Priscilla Instagram account, by getting them to give advice and recommendations which will build their confidence to recommend products to customers.I love making our store a great place to work. I organise days out with the whole team to visit wineries in SA, providing staff members the opportunity to gain knowledge in a fun environment. These types of social events in a relaxed environment, boost morale and increase collaboration and communication between team members, improving the way we work together.

https://m.youtube.com/channel/UCXQS-28tHGBUJt7jdIBq27Q/videosHosting the channel and assisting development of content.In the second season I took a more active role in finding more suitable wineries, setting up the visit and strategizing the format of each episode, plus overall content for the season.

Wine Sales, wine tasting. I am also involved in processing & coordinating wine dispatch for cellar door, telephone & mail order sales. Team leader duties and opening and closing the cellar door, inc. producing daily reports.

Coordinating wine & barrel tastings (inc. premium experiences), conducting tours & giving the customers a unique and unforgettable experience in Barossa Valley, as well wine sales, increasing wine club membership numbers and wine service at events.Key achievement and skills in this position included:- Regular bonuses for achieving new membership targets.- Oenotourism skills.

Managing tastings, organising and coordinating promotional events increasing brand awareness and sales. My job involve liaising with clients to organize the events, set up, pack down and reporting.Key skills for this position included:- Management skills.- Brand representation.- Sales.

Ensuring wines were in optimal condition for service, hosted tastings and used my wine knowledge to educate customers about lesser-known grape varieties, as well wine service at the Tapas Bar.Key skills used in this position included:- Wine education.- Wine tastings.

To further complement my knowledge. I worked directly with the winemaker and assistant winemaker, receiving grapes, starting and monitoring the fermentation process and ensuring safe and sanitary working conditions.Key skills used in this position included:- Workplace OH&S.- Wine production skills.

Welcoming guests, hosting their sit-down style tastings, conducting private winery tours and educating customers about regional differences such as soil types, climate, etc (terroir). I was also involved in processing & coordinating wine dispatch for cellar door, telephone & mail order sales. Coordinating various events in the cellar door.Key skills & achievements in this position included:- Opening and closing the cellar door, inc. producing daily reports.- Recording, restocking and maintenance of inventory.- End of year bonus for achieving new membership targets.

I finished my Diploma of International Sommelier in Argentina, returned to Brazil, got engaged and then moved to Australia and got married. I held a variety of short jobs during this process and had a period where I was unable to work while awaiting my visa. I worked in high-end restaurants, specialty wine stores and the Park Hyatt, Mendoza.Key skills in these positions included:- Sommelier duties- Stock control- Sales & promotions including wine tastings and major events

Sol y Vino is the prominent specialty wine store in Mendoza, Argentina.Key responsibilities involved:- Duty management, including daily reporting and staff training.- Managing the store’s social media and arranging special events.- Exclusive sales to private Brazilian customers.

Hosting guided tours and wine tastings in Spanish & Portuguese, giving explanations of vineyards, grapes and production techniques as well as tastings. Working with management we achieved increased visitation and tour numbers through developing new marketing and promotional strategies. The role also included developing the brand of their premium range, Mosquita Muerta, at wine fairs, dinners and other special events.Key skills & achievements in this position included:- Duty Management & staff training- Developing the winery’s tourism business- Increased brand awareness of Mosquita Muerta