Priscilla Tsang Email & Phone Number

• Specialize in headshots, portraits, event (concerts, banquets, parties..), nature and architectural photography

• Specialize in branding/visual identity, marketing/advertising graphics, product design, editorial/publishing, and environmental design

• Delivered customer journey maps, wireframes, user interface designs, and prototypes to ensure a seamless user experience resulting in a increase in the number of MRC connects and ARPU• Optimized the performance of new and existing features by conducting usability testing, implementing A/B testing, and assessing site performance metrics which improved overall conversion rates by 8.75%• Organized, facilitated, and presented design reviews with stakeholders to obtain feedback, align team goals, and ensure desired product outcomes• Collaborated with designers, strategists, copywriters, product managers, and engineers across multiple locations to redesign and develop innovative responsive web and in-person journeys• Assisted in cultivating positive company culture and the building of fundamental UX principles utilized by the team for all new initiatives• Clients: WOW! Business, Minute Key, WOW! Residential, Quest Health, Lexis Nexis and Zappi

San Francisco Bay Area

• Work closely with various premium brands to design unique, brand-aligned graphics for product listings, detailed content pages, and storefronts that improves conversion rates and drive sales on Amazon (Brooks, Deuter, Hestra, GSI, and more..)• Copy write listing descriptions and A+ content that is optimized for the competitive and dynamic Amazon marketplace

New York City Metropolitan Area

• Created a MVP competitive organizational analysis tool to enable 6,000+ employees to generate data-driven solutions for clients• Developed, conducted, and analyzed user research and usability testing to discover design opportunities, refine feature depth, and evaluate product effectiveness• Scoped out features, organized the information architecture, and built a high-fidelity prototype to increase productivity and internal collaboration by substantially reducing the number of applications used by 40%• Managed the project team and led UX design and research efforts

Ithaca, New York, United States

• Overhauled and redesigned the brand guidelines and graphics for Cornell Baja and #girlsofbaja (movement promoting women in STEM)• Assist in the development of the user interface of Cornell Baja's website• Photograph the team, design process, manufacturing, and final vehicle at competitions

Ithaca, New York, United States

• Implement research on ergonomics and human factors that influence the design of the seat, steering wheel, and pedals of an off-road vehicle• Design and build a 3d printed steering wheel, composite seat, and polyethylene body panels during a year long design cycle• Annually present and race that year’s vehicle at three national competitions with 100+ teams from around the world

San Francisco Bay Area

• Researched and constructed a comprehensive marketing and advertising strategy for online outreach (LinkedIn, Facebook, Twitter, and Instagram)• Developed the user interface of Stackmatix’s blog site and relevant social graphics• Designed multiple online advertisements for different platforms

Portland, Oregon Metropolitan Area

• Designed and mocked up new website interfaces with a clean and bright brand identity• Curated unique user experiences for students and working professionals• Researched and analyzed successful platforms to generate a smooth landing page experience

Hong Kong

• Designed brand guides and marketing graphics (social media content, banners, backdrops, posters, invitations..) to enhance event reach and impact• Created unique products for clients and influencers before and during events• Facilitated and hosted large-scale events in cooperation with clientele• Clients included Tencent QQ, T.O.P., SODA Mall, Yau Tsim Mong Market, and more

Fort Lauderdale, Florida, United States

• Composed graphic design elements for clients which include branding, packaging, posters/banners, and business cards• Updated the UX/UI of the FlyInStyle website

Ithaca, New York Area

• Rebrand the team with a comprehensive design guide• Implemented the new branding to all marketing materials• Photographed the team, design process, manufacturing, and final vehicle

Master Of Professional Studies - Mps, Information Science

Majoring in Information Science (IS) with a focus in User Experience and Interactive Technologies.

Bachelor Of Science - Bs, Design And Environmental Anlaysis

Activities and Societies: Medium Design Collective, Our Story, and Chinese Student Association (CSA)Majoring in Design and Environmental.

High School Diploma, 9-12

Activities and Societies: Foreign Language Honor Society (FLHS), National Honor Society (NHS), California Scholarship Federation (CSF).

Art/Art Studies, General

Online coursework in 3d modeling and animation, comic book illustration, fashion merchandising and retailing, photography, and visual design