Priscilla Tsang Email & Phone Number

• Specialize in headshots, portraits, event (concerts, banquets, parties..), nature and architectural photography

• Specialize in branding/visual identity, marketing/advertising graphics, product design, editorial/publishing, and environmental design

• Delivered customer journey maps, wireframes, user interface designs, and prototypes to ensure a seamless user experience resulting in a increase in the number of MRC connects and ARPU
• Optimized the performance of new and existing features by conducting usability testing, implementing A/B testing, and assessing site performance metrics which improved overall conversion rates by 8.75%
• Organized, facilitated, and presented design reviews with stakeholders to obtain feedback, align team goals, and ensure desired product outcomes
• Collaborated with designers, strategists, copywriters, product managers, and engineers across multiple locations to redesign and develop innovative responsive web and in-person journeys
• Assisted in cultivating positive company culture and the building of fundamental UX principles utilized by the team for all new initiatives
• Clients: WOW! Business, Minute Key, WOW! Residential, Quest Health, Lexis Nexis and Zappi

San Francisco Bay Area

• Work closely with various premium brands to design unique, brand-aligned graphics for product listings, detailed content pages, and storefronts that improves conversion rates and drive sales on Amazon (Brooks, Deuter.
• Copy write listing descriptions and A+ content that is optimized for the competitive and dynamic Amazon marketplace

New York City Metropolitan Area

• Created a MVP competitive organizational analysis tool to enable 6,000+ employees to generate data-driven solutions for clients
• Developed, conducted, and analyzed user research and usability testing to discover design opportunities, refine feature depth, and evaluate product effectiveness
• Scoped out features, organized the information architecture, and built a high-fidelity prototype to increase productivity and internal collaboration by substantially reducing the number of applications used by 40%
• Managed the project team and led UX design and research efforts

Ithaca, New York, United States

• Overhauled and redesigned the brand guidelines and graphics for Cornell Baja and #girlsofbaja (movement promoting women in STEM)
• Assist in the development of the user interface of Cornell Baja's website
• Photograph the team, design process, manufacturing, and final vehicle at competitions

Ithaca, New York, United States

• Implement research on ergonomics and human factors that influence the design of the seat, steering wheel, and pedals of an off-road vehicle
• Design and build a 3d printed steering wheel, composite seat, and polyethylene body panels during a year long design cycle
• Annually present and race that year’s vehicle at three national competitions with 100+ teams from around the world

San Francisco Bay Area

• Researched and constructed a comprehensive marketing and advertising strategy for online outreach (LinkedIn, Facebook, Twitter, and Instagram)
• Developed the user interface of Stackmatix’s blog site and relevant social graphics
• Designed multiple online advertisements for different platforms

Portland, Oregon Metropolitan Area

• Designed and mocked up new website interfaces with a clean and bright brand identity
• Curated unique user experiences for students and working professionals
• Researched and analyzed successful platforms to generate a smooth landing page experience

Hong Kong

• Designed brand guides and marketing graphics (social media content, banners, backdrops, posters, invitations..) to enhance event reach and impact
• Created unique products for clients and influencers before and during events
• Facilitated and hosted large-scale events in cooperation with clientele
• Clients included Tencent QQ, T.O.P., SODA Mall, Yau Tsim Mong Market, and more

Fort Lauderdale, Florida, United States

• Composed graphic design elements for clients which include branding, packaging, posters/banners, and business cards
• Updated the UX/UI of the FlyInStyle website

Ithaca, New York Area

• Rebrand the team with a comprehensive design guide
• Implemented the new branding to all marketing materials
• Photographed the team, design process, manufacturing, and final vehicle

Master Of Professional Studies - Mps, Information Science

Majoring in Information Science (IS) with a focus in User Experience and Interactive Technologies.

Bachelor Of Science - Bs, Design And Environmental Anlaysis

Activities and Societies: Medium Design Collective, Our Story, and Chinese Student Association (CSA)Majoring in Design and Environmental.

High School Diploma, 9-12

Activities and Societies: Foreign Language Honor Society (FLHS), National Honor Society (NHS), California Scholarship Federation (CSF).

Art/Art Studies, General

Online coursework in 3d modeling and animation, comic book illustration, fashion merchandising and retailing, photography, and visual design