Priscilla Joseph Email & Phone Number

Singapore

Singapore

Singapore

Segment Management - Segment Manager responsible for a strategic, high profile programme, FRANK by OCBC, reaching out to and acquiring new customer segments of youths and young working adults- Project Manager, built and launched an unparallel, holistic, customised banking experience for tertiary students and young working adults from ground up - research, conceptualization, testing, implementation and review. Develop and maintain successful, tailored products, channels and brand programmes for young people segment Career Highlights- 2012 BAI-Finacle Global Banking Innovation Award – Product and Service Innovation Award Winner & Finalist for Channel Innovation Award. 2011 BAI-Finacle Global Banking Innovation Award – Service Innovation - BAI Retail Delivery 2011 Conference (Chicago Illinois), Global Game Changer category - speaking engagement to a worldwide audience of bankers- MasterCard Most Innovative Card Marketing Programme Award - Financial Insights Innovation Award 2012 – Innovation in Customer Experience- Financial Brand.com – Coolest Gen Y Bank, 2nd Most Popular Site 2011- Other awards: Banking and Payment Asia Trailblazer Awards 2012 for “Channel Excellence in Branch Strategy”, “Special Commendation for Debit Cards”, Smart Card Awards Asia for Best New Card Campaign of the Year- Marketing Magazine’s Marketing Excellence Awards 2012 – winner for Excellence in Launch Marketing and Social Media Marketing- Positive responses from target segment, media and industry players from Singapore and all over of the world - First to market over competitors - Exceeded acquisition targets within 7 months of programme launch

- Grow line of credit accounts on books by acquiring new accounts through channels management & controlling accounts attrition - Seek opportunities to increase revenue per acquired account- Identifying business opportunities in response to industry and regulatory changes- Develop new products / services as well as driving end-to-end implementation through partnering internal and external stakeholders - Improve application approval rate & expand targetable customer segments by driving credit & policy changes- Gain efficiencies & value by containing operational & business costs- End to end process owner driving review & re-engineering processes & policies for customer friendliness & efficiencies with multiple stakeholders across divisions

- Managed and drove service quality across core business processes for credit card business. Measurement of service levels against key performance indicators, service gap identification and rectification, reviewing indicators to gain service level improvements. Managed service levels of vendors, local and overseas operation and service hubs- Responsible for service initiatives aimed at improving customer satisfaction / engagement scores

- Led a team in order fulfillment, processing up to 30,000 transactions per month - Managed operational risks by putting in place control measures. For example, dual controls for prevention, mystery shopping and independent reporting

- Sale of financial products to customers - home loans, investment and bancassurace - Secure corporate tie-ups under bank's corporate schemes to increase sales channels- Built relationships with partners to garner sales referrals e.g. legal firms and real estate agencies - Financial planning for retail customers

- Customer request fulfillment through call & service centres- Retained accounts through anti-attrition programme- Mentored and coached new joiners on processes & procedures - Pre-empting account delinquency & taking preventive measures against roll bad debt, e.g. line reduction / suspension & soliciting prompt payment- Managed American Express Gold and Platinum portfolio

Bachelor Of Science (Economics), Management Studies

Education record

Education record