Priscilla Wallace Email & Phone Number

Richfield, MN

Planned and executed marketing promotions in Major Appliances and Magnolia Home Theater

Greater Minneapolis-St. Paul Area

• Oversaw information sharing functions for the Business Development unit, providing strategic insights for dairy industry partners to maximize sales via new products, channels, and users. I administered $100,000 in.
• Directed a promotional agency and internal team in the planning and execution of a 10-state promotional initiative that increased dairy volume up to 53% and achieved 100% compliance among participating accounts.
• Managed the implementation on an innovative partnership promotion that increased sales 30% at Coburn’s Supermarkets and produced $30,000 in funds for local schools.
• Enabled a 63% improvement in sales for Land O Lakes foodservice cheese by spearheading a program to student-test and distribute low-fat cheese and other products to schools in Minnesota and Iowa.
• Drove 8% growth for specific Domino’s Pizza products by partnering with Domino’s and the Minnesota Timberwolves on a cheese-focused marketing campaign.
• Served as the Midwest Dairy’s NFL Lead for Minnesota, and created a variety of promotional events to reward school participation in a youth wellness program. Also partnered with corporations to create youth events.

• Managed marketing functions and programs for clients of this $20M marketing consulting company, overseeing competitive analysis, ideation, research, strategic and tactical marketing, advertising strategy, partnership.
• Improved IRI brand ranking from #11 to #7 for Stopain topical painkillers during a period of industry decline.
• Increased sales 30% in 1 year for Stopain by playing a key role in winning the WalMart account.
• Attained #1 segment position for two of Stopain’s products by introducing high impact packaging. launching a new website and deploying targeted consumer messaging.
• Created strategic and tactical marketing plans to launch Breathe Again nasal saline product in the U.S., attaining a #1 ranking in 6 months in their product category.
• Created advertising, content, a new website and a direct marketing program for Breathe Again that reached more than 1 million new users and won the interest of 400-plus physician influencers.

• Directed the implementation of the national promotional calendar and new product development for a $60M company’s ice cream line. Carried out project management, franchisee communications, new product strategy.
• Grew customer patronage and product sales 20% or more by instituting a series of in-store promotional events.
• Improved efficiency and lead times, and simplified event procedures by revising the promotion planning process. New procedures won recognition by franchisees and training team.
• Led a critical 3-month emergency initiative to reformulate and re-introduce a product that had been recalled.

• Oversaw conceptualization of products, product design, 3rd-party manufacturing, package design, and retail sales support for this kitchenware wholesaler. Responsible for package design, pricing, and market.
• Met or exceeded the goal of 50% or better profit margin each year.
• Generated more than $2.2M in incremental sales by developing a marketing strategy, generating product concepts, and approving designs for multiple product programs at Bed Bath & Beyond.
• Increased peppermill sales $3M (29%) by optimizing product assortment and creating a proprietary display.
• Improved profitability 52% for a $1M

• Led key programs and departments for top-tier products such as Ruffles, Lay’s, and Doritos. Selected Accomplishments:
• Promoted from Assistant Product Manager to Associate Product Manager to Product Manager.
• Facilitated $1.7B+ in sales and spearheaded development of a new line of low fat chips from conceptualization to release.
• Delivered growth of 35% for previously faltering Ruffles flavors.
• Initiated a regional marketing program for Doritos that produced 40% sales growth.

Houston, TX

Underwrote large life and health insurance plans for employers from 50 - 10,000 employees. Assisted Group Sales Representatives with plan modifications and new customers.Prudential Insurance (now Prudential Financial Inc.) is one of the largest financial companies in the U.S. with 47,000 employees worldwide. See www.prudential.com

Houston, TX

Supervised 15 employees responsible for calculating fees and executing paperwork for individual life and health policy changes. Supported insurance sales force in modifying policies, such as adding riders and completing beneficiary changes.

Mba, Marketing

Management Policy and Finance minors.

Ba, English

Activities and Societies: Study Abroad (University of Warwick, England)Magna Cum Laude, Phi Beta Kappa