• Partner with the Growth Product teams to continuously experiment on conversion and expansion with creative new messaging and levers, such as personalized in-product upgrade hooks• Drove cross-functional marketing, sales, and support teams to launch new Grammarly Pro SKU, which provides more value to millions of legacy Premium users and currently drives a 250% increase in number of team accounts• Created the Pricing and Packaging Committee to effectively drive decisions across all product lines with a holistic and cross-functional strategy, which includes executive alignment and execution• Defined messaging and positioning, value pillars, and go-to-market strategy for Tier 1 launch of Gen AI for Grammarly Business, culminating in Grammarly’s first keynote presentation with 2K attendees• Created first Grammarly Product Tour asset to show the value of Grammarly Business in an engaging, click-through experience and continues to drive over $500K of pipeline and thousands of leads• Partnered with sales to stand up new Sales Assist Team to increase SMB self-serve deal size by providing valuable outreach sequences and deal support • Recognized as a champion of culture with a passion for cultivating team trust and fun

• Partnered with SVP of Platform Marketing on all key aspects of running the team• Owned operational excellence through annual and quarterly planning and budget cycles to achieve business goals, strategic investments, and 99.5% budget execution• Drove regular cadence between team leaders, align Platform Marketing via our V2MOM process, and own special projects, such as the promotion cycle, team feedback, and team culture• Owned GTM motions and partner with Comms/Media/Tech Platform sales leaders to provide marketing support and improve sales enablement• Managed a targeted Platform deal maturation program that aimed to accelerate deal cycle time and increase deal amount by providing marketing and product management support, custom executive experiences, and VIP event access

Drove content strategy for the Salesforce Platform team. To that end, I: • Consistently tracked and analyzed content performance data, and recommended strategic optimizations to team stakeholders• Empowered technical product marketers with data dashboards to make better investments for their products• Delivered strategic webinars that provide value to customers and create opportunities for our sales teamsAdditionally, I aided the Salesforce Shield and Mobile App Product Marketers with internal sales enablement webinars, Dreamforce activations, and sales plays.

Created content for the Salesforce Platform to drive pipe generation, enable sales teams to have better conversations with customers, and tell the stories of our customers. While on the content team, I was able to:• Own several successful and innovative direct mail campaigns, such as one with Salesforce Shield-themed playing cards • Drive strategy of the Salesforce Platform webinar program by partnering cross-functionally with our technical product leads and corporate webinar team

Trained college admissions office chatbots, from pre-launch to operation. Produced marketing content and blog posts for lead generation.

I interned on the Salesforce Platform Product Marketing team. Over the span of three months, I was able to:• Audit and evaluate content assets on the Salesforce Platform website to ensure on brand messaging• Recommend strategy for future content creation given existing gaps, excess, and competitor content assets• Create deal win stories by interviewing Platform account executives• Rebrand outdated AppExchange Labs apps