I provide bespoke marketing solutions to drive brand growth, plan GTM launches, increase audience engagement, refine operations, and more for various clients.

While serving as a Director of Marketing, I coordinated with product marketing and cross-functional stakeholders to lead GTM planning, content strategy, partner communications, and promotional campaigns. I also steered the vision for global partner communications, Reseller Partner Program, and training, empowered security integrators, resellers, and technology partners to drive demand for industry-leading solutions, and managed a team of five marketing professionals, fostering growth and delivering impactful campaigns.Key Accomplishments:* Drove channel growth by revitalizing the Reseller Partner Program with enhanced benefits, updated messaging, and a refreshed GTM plan for the program and new product updates.* Secured multiple news features and demos via GTM strategy and planning for the 911 Camera Sharing launch with RapidSOS and cross-functional stakeholders.* Enhanced Eagle Eye University marketing materials, resulting in improved user experience and attaining record technical certifications within six months.* Optimized production efficiency and internal collaboration by streamlining marketing processes and workflows.

At Spiceworks Ziff Davis, I was responsible for positioning the brand as a trusted advisor for B2B tech marketers. I created full-funnel, research-backed content for integrated campaigns, drove significant improvement in internal communication and collaboration through key initiatives (e.g., Town Halls, partnering with HR), and acted as Director of Content Marketing FY20/21, leading global content marketing strategy and production.Key Accomplishments:* Pioneered a customer-obsessed content strategy that fueled brand awareness, engagement, and lead generation across multiple platforms.* Increased brand trust and lead generation by developing/deploying a customer-centric content strategy and editorial calendar.* Generated significant revenue and MQLs by producing high-impact content assets.* Achieved numerous press mentions by leading PR strategies.

As a Director of Product Marketing, I improved win rates by collaborating with product, operations, and sales enablement leaders to evaluate and refine strategies, products, and marketing materials for Spiceworks and Ziff Davis B2B post-acquisition under tight deadlines. I also strengthened employee communication and transparency by implementing bi-weekly Town Hall meetings in partnership with executive leadership.Key Accomplishments:* Bolstered revenue by leading the GTM strategy, planning, and production of marketing materials for Intelligent ABM, an AI-powered platform that enhanced visibility of in-market accounts and their buying collectives.

During this time, I led production of digital content assets, including white papers, infographics, product selectors, video commercials, and case studies. I also enabled significant improvement in team performance by defining roles, gaining approval to hire two new creative leadership roles to scale the team and improve campaign quality, and boosting production capacity with new solutions. Key Accomplishments:* Amplified production efficiency and improved operational excellence through cross-functional collaboration, scaling asset creation to meet significant growth since 2013, while initiating centralized storage for video production, that helped saved company in thousands annually.* Elevated sales by refining the Content Solutions product strategy, enhancing understanding of the buyer’s journey, and tailoring content to IT buyer pain points in collaboration with product and sales enablement teams.

As a Manager of Content and Events, I governed production of content and digital events, fostering collaboration across content, video, and events teams to meet integrated campaign demands.Moreover, I established new collaboration strategies and processes to enhance team synergy and streamline digital event execution, defined roles for a diverse team, ensuring alignment with organizational goals, and liaised with cross-functional departments to optimize event planning and content creation, leveraging insights for continuous improvement.Key Accomplishments:* Realized significant year-over-year growth in content and digital event production from 2015 to 2016.* Sustained a growth in the subsequent year, demonstrating effective management and strategic planning skills.* Guided content and event teams through process enhancements, directly contributing to the success of integrated campaigns.

In this role, I developed client-facing collateral and ROI reports using Google Analytics, providing essential support to sales and account managers in their client communications. I also partnered with marketing managers, SEO specialists, and technical writers to create and execute the Spiceworks editorial calendar for Voice of IT (VoIT) reports. This collaboration ensured that topics and resources were aligned while evaluating the ROI of the content promoted in the Spiceworks Community and beyond. By optimizing reach and improving SEO strategies, we significantly enhanced the visibility and impact of our initiatives.Key Accomplishments:* Spearheaded content production, from copywriting to design, resulting in achieving significant YOY revenue growth from 2014-2015.* Supervised the delivery of market research and content projects, managing freelance writers, designers, and coordinating promotions with the email team.