Digital Marketing Manager
Berkeley, Ca, Us
• Programmatic: Managed relationship with media agency to develop programmatic buys, achieving a 10% average conversion rate.• Social media: Created overall social media strategy, including original and curated content for more than 80 events per year while adhering to cross-platform KPIs. Increased Facebook fans by 35% YoY.• Original content creation: Worked directly with internal departments, artists, managers, and agents to create original content, including behind the scenes videos, interviews, Facebook Q&A's, scavenger hunts, time lapses and photo shoots.• Community management: Respond to consumers in a timely manner; create crisis management plans• Student Ambassadors for the Arts (SAFTA): Manage 20 student volunteers who help to engage students with the performing arts on campus through interactive campaigns and special events• Community partnerships and outreach: Develop new partnerships and manage ongoing relationships• Supervise and mentor: Daily management of four interns across social media and graphic design• Promotional partnerships yielded $200,000 throughout 2014/15 Season• Contributed to Cal Performances highest grossing season with more than $4MM in sales through segmented email campaigns and re-targeted display and social ads• Direct sales partnership: Exclusive pre-sale partnership resulted in $80,000 net revenue • Segmented emails: 3-month campaign which generated $850,000 in ticket sales • Facebook advertising: Write copy and manage creative for in-house sponsored posts and eventsCreated digital marketing campaigns to support artists, including Yo Yo Ma, William Dafoe, Alvin Ailey Dance Company, Mikhail Baryshnikov, Audra McDonald, The Mariinsky Ballet, The Vienna Philharmonic Orchestra, Ira Glass, Bela Fleck and Gustavo Dudamel.
