As the Director of Sales & Marketing at Raging Waters Sydney, I lead a dynamic team responsible for driving revenue growth, enhancing brand presence, and ensuring an exceptional guest experience. My role encompasses strategic planning, team leadership, leading and operating a Contact Centre and in park Guest Services and operational excellence across multiple departments.

Starting in this position at the start of the Covid-19 pandemic meant being stood down for 6 months. Once returned the focus was on rebuilding the business.Responsibilities included;- 4 direct reports- Building a strong commercial plan and exploring new market segments to ensure consistent business- Leveraging local tourism bodies and campaigns to drive leisure based business

Working for Quest Apartment Hotels Head office as part of the Sales Management Team and reporting directly to the GM of Sales. The role saw the successful restructure and rollout of 2 brand wide initiatives. Responsibilities included;- 2 direct reports plus on property sales professionalsPre-Opening- Opened 8 Quest properties in the last 12 months across Australia & the UK- Built new property sales process including restructuring sales support for the brand - Building and driving direct & on property teams to execute sales plan for each property- Working with on property franchisees/sales professionals to keep them on track and on brand- Accountable for each property hitting their first year revenue budgetsNew Business- Rolled out new business process across all Quest Apartment Hotels where properties, National Sales team and business travel agents can send leads and have a central point of contact- Consistently exceed monthly revenue targets

As part of the pre opening team this role was not only responsible for successfully launching the property but also the brand into the region. The 192 room hotel was a new build and the first hotel opening for the Pro-Invest Group.Responsibilities included; - Set up hotel to ensure strong commercial performance by building a complete client base from local, national and global accounts, making the right pricing decisions while adapting to the market and finding ancillary in non traditional streams such as rent car parking spaces- Liaising with the hotels PR company to execute 'out of home' activities including local radio, intense social media plan and opening launch event. Continually worked with them to ensure the messaging was on brand and appropriate for the property.- Create the hotels online identity to ensure peak performance including managing a photoshoot, building hotels microsite with focus on building organic search optimisation, updating details and photography on third party sites and IHG's owned pages- Establish new procedures within sales, marketing and reservations- In conjunction with the Hotel Manager, developed revenue budget and created a robust Sales Plan with objectives, strategies and key performance indicators across all market segments.Maternity Leave - October 17 to March 18Marketing Coordinator (CASUAL BASIS, while on maternity leave)Providing marketing support Holiday Inn Express hotels in Macquarie Park Sydney, Brisbane and Adelaide. Support includes social media plans, updating and auditing web presence to ensure strong performance, implementing brand standards and consulting on all marketing matters.

Initially the Clarion Hotel on the Park Parramatta I was a part of the team that saw the successful refurbishment and rebranding of the 181 room hotel to the Holiday Inn Parramatta.  Responsibilities included; - Managing and leading the sales and conference sales team to become a high performing team through mentoring and coaching. Conducted regular 1:1’s and personal development reviews that ensured all exiting staff were internally promoted within IHG.- Ensured the successful rebranding and repositioning of the hotel in market with the challenge of shifting perception of both product and location.- Aggressively sourced new business with the team to establish loyal, long term partnerships to shift the scale and meet strong revenue targets.-  Composed and drove sales and marketing strategies for all room and banquet segments- Implemented and worked towards both revenue and expenditure budget for sales and marketing.

During this time, I held various roles within the reservations, sales and marketing departments across hotel in Sydney & London. This included time at IHG's corporate office in Sydney.Roles included;Senior Business Development Manager - Meeting & Events (NSW & ACT Cluster)Business Development Manager (Crowne Plaza Parramatta)Sales & Marketing Coordinator (Holiday Inn Regents Par & Holiday Inn Bloomsbury)Client Services Coordinator (National Sales)Worldwide Reservations Agent (National Reservations Office)