Responsibilities include: Driving messaging, positioning, and go-to-market strategies for two groups of related products, services, and solutions; Leading solutions messaging and quantifying the value proposition of our offers for customers; Partnering with product management to translate technical product capabilities into customer-focused benefits.; Owning go-to-market plans for new product/solution or market segment launches as well as product retirements; Creating high-value customer-facing collateral, including but not limited to, customer case studies, videos, infographics, and presentations, working closely with the corporate marketing team; Collaborating closely with the field marketing team on demand generation programs, providing campaign design and planning input and compelling content and materials to be used in their campaigns per the agreed-upon plan; Developing high-value sales tools and contribute to sales and partner enablement; Performing competitive analysis and provide specific competitive intelligence to sales, product management and the corporate strategy team; Conducting and managing market research; Driving market segmentation analysis; Developing a keen understanding buyer persona, buyer needs, industry influencers and decision makers; Participating in customer, analyst, and partner meetings

Responsibilities included planning, creating and executing all external campaign deliverables to highlight nThrive's capabilities throughout the health care revenue cycle, with a focus on Patient Financial Services and B2B/Channel Partnerships; Collaboration with senior leadership team, product management, SMEs, sales, and client success to develop marketing campaigns and content that support revenue goals, business objectives and drive market awareness.

Responsibilities included executing on strategies and tactics outlined by the annual marketing plan to create and execute effective marketing communications content and programs that build the Conifer Health brand, position the company as the industry leader in health management, and support the sales process to generate leads; Strong focus on developing content for the company website, social channels, PR/thought leadership opportunities, sales collateral (case studies, presentations, brochures), events, print and digital advertising campaigns, and direct marketing initiatives (e-mail, direct mail, mobile); Developed and managed editorial content calendar to drive service offering awareness and thought leadership through marketing channels and mediumsCollaborated with client management and corporate marketing communication (MarCom) teams to enhance brand awareness, improve the ‘ownership’ experience, and help generate qualified up-selling opportunities for Conifer’s existing clients via the efficient implementation of innovative marketing programs and integrated marketing communicationsServed as the direct link to Conifer’s client management team, developing and leading the implementation of an integrated marketing plan (and related budget) focused primarily on optimizing client retention via effective, consistent communications, event marketing, cause marketing and sponsorships, and public relations; Coordinated the “Voice of the Customer” client surveys (quarterly and annual collection); Owned and managed Conifer’s client case study process, to include referrals through earned media opportunitiesCollaborated closely with the VP, Marketing & Communication, Enterprise Marketing, Brand and Digital Marketing, Events, Communications/PR,, and Market Intelligence

Collaborated with client management and corporate marketing communication (MarCom) teams to enhance brand awareness, improve the ‘ownership’ experience, and help generate qualified up-selling opportunities for Conifer’s existing clients via the efficient implementation of innovative marketing programs and integrated marketing communications. Served as the direct link to Conifer’s client management team, developing and leading the implementation of an integrated marketing plan (and related budget) focused primarily on optimizing client retention via effective, consistent communications, event marketing, cause marketing and sponsorships, and public relations; Coordinated the “Voice of the Customer” client surveys (quarterly and annual collection); Owned and managed Conifer’s client case study process, to include referrals through earned media opportunities.Collaborated closely with the VP, Marketing & Communication, Enterprise Marketing, Brand and Digital Marketing, Events, Communications/PR,, and Market Intelligence

Responsible for executing projects focused on public relations and supporting the execution of other marketing and communications projects; Worked with internal staff to gather pertinent information relating to projects as well as suggest other projects to support the sales and branding efforts of the company