Priscilla Neves Email & Phone Number

São Paulo, Sp, Br

São Paulo, São Paulo, Brasil

São Paulo, São Paulo, Brasil

Lead a cross functional team of Community Managers, Influencer Marketing Strategists and Designers, responsible for managing the brand's social media channels such as Instagram, TikTok, Twitter, Facebook, Youtube and Shorts. Development of content and influencer marketing strategy. Building a 360 strategy for social media campaigns as well for brand campaigns in paid and owned channels. Responsible for setting KPIs and monitoring brand engagement on social media to track metrics and results. Monitoring social media and cultural trends, identifying brand opportunities to hop on relevant conversations. Relationship with internal stakeholders such as Product, Business Management and Consumer Marketing Insights to increase impact. Working with external agencies, producers and in-house creatives to conceptualize and produce social media content for always on strategies, ad campaigns and content creators/influencers. Supervising the community management and customer experience in all platforms. Anticipating and managing brand crisis on social media and monitoring brand reputation. Responsible for designing PR strategies with the PR & Comms team to support social media initiatives and digital ads campaigns.- Content strategy for the BBB22 and BBB23 sponsorship, the two biggest brand projects. Happening between January and April 2022 and January and April 2023, Big Brother Brasil is the biggest Brazilian reality show. In 2022, the content strategy was centered in a co-created project with ex-contestant of BBB20 and influencer Manu Gavassi. The project consisted of a series of 4 short videos on Instagram presenting the QuintoAndar brand to the wide audience of Big Brother Brasil. - Content strategy for "Stalker de Apê" (Apartments Stalker) with influencer and Twitch creator Casimiro, one of the biggest streamers of Brazil. On 8 of his livestreams aired on Twitch and Youtube, between March and November 2022, Casimiro presented apartments listed on QuintoAndar's platform.

São Paulo, São Paulo, Brasil

Managing the brand's social media channels such as Instagram, TikTok, Twitter, Facebook and Youtube. Development of content and influencer marketing strategy. Building a 360 strategy for social media campaigns as well for brand campaigns in paid and owned channels. Responsible for setting KPIs and monitoring brand engagement on social media to track metrics and results. Monitoring social media and cultural trends, identifying brand opportunities to hop on relevant conversations. Relationship with internal stakeholders such as Commercial, Business Management and Consumer Marketing Insights to increase impact. Working with external agencies, producers and in-house creatives to conceptualize and produce social media content for always on strategies, ad campaigns and content creators/influencers. Supervising the community management and customer experience in all platforms. Anticipating and managing brand crisis on social media and monitoring brand reputation. Responsible for designing PR strategies with the PR & Comms team to support social media initiatives and digital ads campaigns.- Part of the rebranding squad, building the strategy, tone of voice and campaign standards for the new Pontofrio, which was renamed to Ponto. Even though Pontofrio has been a very known brand in Brazil, for the last years the brand awareness went down to 56%. The rebranding project brought 25pp reaching 81% of brand awareness.- Building of the new strategy and personality of the classic brand's mascot, Pin, an emperor penguin who is a heavy user of social media. A 3D character was created in partnership with a 3D specialized studio. Pin was built to strengthen the connection between the brand and its consumers, being responsible for the engagement peak of the brand, accumulating an average of 200k interactions monthly between February and November 2021. The positive comments rate rose from 69% to 92%.

Managing the brand's social media channels such as Instagram, TikTok, Twitter, Facebook and Youtube. Development of content and influencer marketing strategy. Building a 360 strategy for social media campaigns as well for brand campaigns in paid and owned channels. Responsible for setting KPIs and monitoring brand engagement on social media to track metrics and results. Monitoring social media and cultural trends, identifying brand opportunities to hop on relevant conversations. Relationship with internal stakeholders such as Commercial, Business Management and Consumer Marketing Insights to increase impact. Working with external agencies, producers and in-house creatives to conceptualize and produce social media content for always on strategies, ad campaigns and content creators/influencers. Supervising the community management and customer experience in all platforms. Anticipating and managing brand crisis on social media and monitoring brand reputation. Responsible for designing PR strategies with the PR & Comms team to support social media initiatives and digital ads campaigns.Americanas is one of the biggest retail chains in Brazil. Its operation includes e-commerce and physical stores all over the country. As a department store, Americanas sells a wide variety of products.- Social media content strategy for the BBB20 sponsorship. Happening between January and April 2020, Big Brother Brasil is the biggest Brazilian reality show. The social media strategy consisted in live tweeting and supporting the brand's appearances in the TV program. - Launch of the live commerce project on Americanas app and Youtube channel. Strategy of always-on strategy with weekly lives and exclusive promotions.

Responsible for AHLMA.CC social media content and influencer strategy in owned and paid channels, such as Instagram and Facebook. Content production of articles for the brand's content platform called OVNE. Supervising the community management and customer experience in all platforms. Building the first e-commerce operation. Organizing photoshoots for the launch of new collections on e-commerce and social media. Monitoring performance and reporting results of each campaign as well as the always-on strategy.AHLMA.CC is a fashion brand part of Reserva Group, one of the biggest fashion brands in Brazil. - Launch of the brand's e-commerce operation with the Oracle system. - Social media content strategy and production for editorial projects like documentaries on Burning Man.

Lead content designer for UX projects of various agency clients like Gol, Serasa, Coca-Cola and Toro Investimentos. Strategy for digital products since the Discovery phase. Conceptualizing branding projects as well as content marketing strategy for clients.Huge Inc is an American design agency which had operations in Rio de Janeiro and São Paulo, Brazil.

Creative copywriting for all agency's clients and various formats like Film, Spot, Print and Digital on social media. Conceptualizing clients' campaigns and executing as a whole.ClientsPetrobras, 3M, Hemorio, Canal Viva, Sea Sheperd and RIOSUL

ClientsSulamérica Paradiso, Ilhapura and Animale

Mba, Marketing, Branding & Growth

Bacharel Em Comunicação Social, Publicidade E Propaganda

Escola De Criação - Redação E Design