Priscilla Martinez, Mba Email & Phone Number

Palo Alto, Ca, Us

PRODUCT MARKETING SME, SALES ENABLEMENT AND PRESENTATION● Created and led end-to-end NPI product marketing strategy for data science and AI solutions, demonstrating a deep understanding of customer requirements and industry trends.● Developed competitive research and analysis of AI and Data Science specific server bundles for NPI and used for sales enablement and training.● Partnered with customers to understand customer personas and JTBD. Strategized, created and executed marketing plans to gain awareness of how we solve customer pain points and enhance customer performance.● Developed strategy and created customer stories that talk about the product hero, whole product solution, customer application and how it applies to a broad customer base.● Created product and marketing roadmap through process innovation, sales enablement, and inter-company business relationships resulting in performing as SME. ● Identified customer needs or job to be done (JTBD) and create marketing deliverables to communicate how product fulfills those needs.● Developed new strategy and processes that contributed to exceeding team goals in customer engagement and sales enablement.● Created GTM deliverables that adhere to prescribed strategy and delivered on predefined goals resulting in increased awareness and adoption.

Palo Alto, Ca, Us

● Identified, analyzed and communicated customer needs or job to be done (JTBD) throughout organization. ● Defined value propositions, target customer segments, and business cases to bring disruptive solutions to market, optimizing the product portfolio.● Developed product strategy and marketing roadmap, process innovation, competitive research and analysis, sales enablement, and inter-company business relationships resulting in performing as product SME. ● Created marketing strategy and GTM plan to facilitate sales enablement that communicates how the product fulfills those needs.

Houston, Texas, Us

PRODUCT MANAGEMENT, ANALYSIS and PRESENTATION● High-impact role creating and managing product roadmap strategy, competitive research and analysis, product lifecycle management, process innovation, sales enablement, and business relationships.● Focused experience delivering products on schedule that meet customer requirements and category financial goals.● Planned and executed product strategy throughout the lifecycle including leading Supply Chain, NPI, Sourcing/Procurement in core team.● Led analysis and reporting of category achievements, ROI, and key SWOT through multiple touchpoints with executive management.● Utilized effective strategy communication through presentation and consultation with Regional Sales and Server Platform teams.● Used product and business acumen with sense of urgency resulting in quick assessment and response.● Used best practice Product Management principles in formation of strategic roadmap planning. ● Developed and executed strategy and planning for launch, sales enablement, supply management and end of life transitions.● Executed all NPI activities for on time launch.● Engaged with sales enablement teams to communicate product road map, lifecycle changes, pricing, inventory, and product transitions.● Problem solved technical questions resulting in greater customer satisfaction and deeper engagement with sales team.Using best practice Product Management principles, led formation of strategic roadmap planning. Primary responsibility for post POR strategy, management and execution of highly technical product line including communication and implementation of strategy to server platform teams, region category managers and sales teams. Successfully plan for whole viable product and execute strategy throughout lifecycle.

Houston, Texas, Us

● Developed and executed marketing strategy to gain awareness, promote and launch new products.● Created product messaging, marketing deliverable content, and PowerPoint presentations.● Used knowledge of best practices in product marketing and marketing communications in strategy, planning and execution of tasks. - Some graphics design employed (InDesign, Photoshop)Manage NPI for WW displays, creating SoMe content, and developing and executing marketing initiatives to increase awareness. Working with product and engineering experts, develop and manage a product launch strategy including launch collateral needs, budgeting, and technical and creative product messaging. Manage and create product launch materials to educate the regions and customers. Marketing content for use on the web and in print, focusing on increasing awareness through HP's YouTube and Facebook feeds.- Strong writing and editing skills are used in creating product messaging, marketing deliverable content, and PowerPoint presentations.- Some graphics design employed (InDesign, Photoshop)

Houston, Texas, Us

• Created strategy and managed NPI deliverables. • Created product messaging, photography, web messaging, QuickSpecs and sales presentations. • Contributed expertise in technical writing, internal communications management to product team and WW marketing. Successfully created and managed launch deliverables for Thin Clients at HP. Including product messaging, photography, web messaging, QuickSpecs and sales presentations. Contributed expertise in technical writing, internal communications management to product team and WW marketing. Skills used: product marketing, launch management, and marketing communications project management

Free-lance newsletter and other marketing writing and editing services.

Aliso Viejo, Ca, Us

Created OEM sales programs and end-user demand by collaborating with OEM, QLogic sales teams, business units. Developed, implemented outbound marketing strategies, driving end-user focus, brand preference and revenue opportunities in conjunction with the OEM. Supported the sell-through of products and components as part of OEM product solutions by engaging with and maintaining strong relationships with OEM personnel. Increased awareness of products by developing strategies and implementing plans for marketing activities such as events, telemarketing, newsletters, and promotional incentives. Created and delivered key sales and training presentations.Developed GTM and launch communication plans, events and collateral. Developed understanding of the OEM’s organizational structure, promoting and building relationships between QLogic and key contacts within OEM. Exceeded assigned team revenue quotas and quarterly objectives. Effectively managed departmental budgets and expenses.

Houston, Texas, Us

Developed new product launch communications for PSG Business PCs at HP. Including internal and external customer marketing and sales presentations, data sheets, video demos and other communications vehicles.

Researched, developed, and executed Consumer Deposit product line introductions and pricing strategy resulting in greater Deposit Product spread (gross margin). Developed and implemented marketing programs and product offerings resulting in new source of revenue and customer engagement.

Houston, Texas, Us

Product Manager who directed new product development, product launch, and product life cycle management for award winning scanner and multifunction device product lines. Compaq S4100, S200 (PC World Top 10 Scanners, 2002), C31000, A3000, A1500 (ConsumerGuide Best Buy, 2002), and A4000 (Smart Computing, 2002)Lead new product development and launch of competitive, groundbreaking multifunction peripheral line resulting in increased company market share; from 3% to 11%. Teamed with Engineering, Testing, Service, Finance and other team members to select OEM partners and suppliers, direct stages of product development and manufacturing, set product pricing, forecast and promotions. Produced Marketing Requirements Document, Product Roadmap, Competitive Analysis, and initial pricing and forecasting. Lead Product Core Team in product life cycle management process

Houston, Texas, Us

Product management, life-cycle planning

Bachelor Of Business Administration - Bba, Marketing

Master Of Business Administration - Mba, Business Administration, Management And Operations