Priscilla Victorin Email and Phone Number

Digital marketing consulting service. Collaborating with small to medium businesses on their online digital marketing efforts – while providing VIP treatment.

The Princess of PPC

Manage SEM, SEO, PLA, Display and other web advertising and evaluate to optimize ROI.

- Optimize and manage eCommerce product feeds for multiple eCommerce clients to maximize product visibility, sales and ROI across several Comparison Shopping Engine (CSE) websites.- Manage and optimize Google Adwords and Bing Ads PPC accounts for multiple eCommerce Clients to maximize conversions and ROI.

Media Buying - Researched, negotiated and purchased media campaigns (insertion orders) with various online media vendors. - Managed campaign Initiatives on several marketing channels, including CPA & CPL marketing models among others. - Saved the company 15% in monthly data purchasing costs.SEO & Affiliate Network Management - Managed SEO initiatives, including in-house optimization activities, including proprietary affiliate programs, landing page optimization for website and monthly organic ranking reports. - Managed article submission with outsourced SEO Agency. - Oversaw all campaigns with various affiliate network platforms, including Commission Junction among others. - Increased Google PR ranking through SEO initiative management. - Decreased telecom fees through Affiliate Management network for pay per call campaign.SEM Management: Pay-Per-Click - Created, optimized and managed paid search accounts through campaigns; using keywords, display channels, bids, demographics, day-parting and other data points on Google, Bing, 7Search, Adknowledge and several other search platforms.Marketing Management - Reported vendor & campaign progress including all marketing expenses, channels and campaign implementation. - Saved upper management time by creating executive excel reports.

Pay Per Click Management - Managed Yahoo and Microsoft Search Alliance transition. - Collaborated on the development of creatives (text and graphics ads) for campaigns.- Optimized campaigns using keywords, display channels, bids, demographics, day-parting and other data points.- Managed and monitored performance of all product campaigns.- Competitor research using competitive intelligence tools.- Created campaigns on search engines (other ad networks).- Optimized landing pages using multi-variate testing.- Assigned/collaborated development of targeted landing pages (content and design).- Scheduled conversion analysis and reporting.- Scheduled ROI reporting.- Documented and communicated profitable keywords with SEO counterpart.- Researched, managed and built relationships with traffic sources/providers.- Documented and implemented e-commerce best practices with the help of conversion funnel analysis.

Pay Per Click Management - Managed budget and bid management on daily, weekly and monthly basis. Reconciled accounts at end of month. - Created campaigns and relevant ad groups through industry research. - Created and tested ads through variable copy writing, landing page updates and extensive keyword research. - Monitored progress through weekly Excel reports, with continued emphasis on ROAS and ROI. Search Engine Optimization- Created and maintained Meta copy on web pages for 3 websites to monitor organic ranking on all major search engines. - Increased organic ranking through link building and blogging activities. - Continued study of industry best practices and new trends for major online marketing activities. Website Analytics- Saved company 30% in purchase of web analytics tool, Omniture. - Used web analytics tool to monitor landing page progress, PPC tracking, visitor profiles, top product reports and organic ranking development, among other duties. Email Marketing- Set up and launched email marketing campaigns. - Created tracking links to monitor sales and all relevant KPIs. - Maintained status report on weekly basis for upper management. - Monitored lists to ensure proper delivery and data accuracy. - Continued SPAM compliance and best email marketing practices.

Search Engine Marketing- Used online tools to determine keywords used for website content; research and improve copy with keywords to optimize all website pages. - Kept informed with current industry and search engine standards for best Search Engine Optimization tactics on each of the major search engines. - Submitted websites and micro-sites to the various search engines; recommended and utilized Pay-For-Inclusion submissions. - Monitored search engines for performance of website pages.Email Marketing- Set up and deployed email marketing campaigns from concept through delivery; scheduled and launched emails; tracked and reported results; monitored and tracked email marketing campaigns through web analytics tool.- Created tracking links to monitor sales and click-throughs.- Downloaded database lists, updated tracking links for dynamic content.- Updated web analytics tool with tracking information.- Coordinated with database marketing and technical teams to ensure list integrity and data accuracy; import/export opt-out lists.- Monitored Spam compliance and best email marketing practices.

- Hotel Liaison: ensured accurate client room and conference-room reservation, billing and bill confirmation. - Technical Editor: edited and formatted Microsoft Power Point presentations into workbook format for student courseware delivery. - Project Management: maintained content revision schedule with relevant content developers for efficient updates. - Ensured efficient delivery of all student courseware to proper training locations. - Managed and ordered textbook inventory for all classes. Training Site Coordinator- Registered students for various Information Technology and Security exams. - Proctored exams, ensured students tested as prescribed by VUE testing guidelines. - Provided customer service to students while in class. - Provided administrative and technical troubleshooting assistance to instructor during intensive network engineering training classes. - Implemented an Internetwork with multiple Operating System (OS) platforms and multiple domain environment, including hardware, assembly, cabling, connection to hubs and routers, power distribution, and Internet connectivity for all local training classrooms. - Configured Virtual University Enterprises (VUE) Testing Center Network. Marketing Coordinator- Assisted readers and clients with web page issues. - Maintained database for website, and increased subscription 50%. - Created monthly reports of online traffic. - Coordinated online advertising events with clients. Sent email mass-mailings to opt-in users. - Published monthly HTML newsletters, using HTML programming.