Priscilla Wilton Email & Phone Number

Sydney, NSW, AU

Sydney, Australia

Responsible for designing and managing ING Australia’s customer development program. This program nurtures all existing customers through six key life stages; onboarding, usage, customer experience, reward and recognition, cross sell and retention. Management of four cross functional agile squads that are accountable for the end to end development of.

Sydney Australia

Leading a cross functional Australian based Agile Project Team of 15 SMEs. Accountable for identifying and defining remarkable customer experiences globally, new innovative technology and cross industry learnings. Engaging local and global business partners to deliver on defined experiences.

Sydney, Australia

Head of Marketing responsible for the Development and Planning of Marketing Strategies for the Consumer Lending Product Portfolio. Focus on driving sustainable Revenue and Balance Growth, Spend, Engagement and Retention. Led a team of Marketing Managers responsible for integrated data driven Marketing Campaigns across multiple channels including Direct.

Sydney, Australia

Responsible for mapping and defining the Customer Lifecycle Communication Plans for all Citi branded Credit Card Products. Development and Planning of Marketing Strategies for improving Customer Engagement and Satisfaction. Initiating positive Policy and Process changes to improve Customer Experience.

Sydney Australia

Providing Strategic insight into movement in market share, new customer segments, drivers of customer choice and new product innovation. Providing recommendations for management of fee and rate pricing strategies and tactical pricing changes. Representing Cards and Consumer Lending in cross functional bank wide Strategic projects.

Sydney Australia

Developing and Leading the Rewards & Loyalty Team - (15 Marketing and Operational staff). Accountable for developing strategies to encourage loyalty across Citi’s Credit Card Portfolios. Management of the Rewards Program Operations and Suppliers.

Sydney, Australia

Head of Marketing responsible for the Development and Planning of Marketing Strategies for the Cards and Consumer Lending Product Portfolios including White Label and Co-branded Credit Cards. Focus on driving sustainable Revenue and Balance Growth, Spend, Engagement and Retention. Led a team of Marketing Managers responsible for integrated data driven.

Sydney

Responsible for implementing Marketing and Communication campaigns across multiple channels to drive profitability, balance build and spend.

Auckland, New Zealand

Management and development of a portfolio of national and regional based sponsorship and events Development of business cases, negotiating contracts and evaluation reports. Management of cross functional teams to deliver on all production aspects of associated events, marketing communications and staff communications.

Auckland, New Zealand

Responsible for end to end Project Management of Marketing Initiatives across multiple products including Mortgages, Cards and Retail Accounts. Initiatives included other operating income changes, product launches and customer retention programs.