Priscilla Fernandez, Phd Email & Phone Number

San Diego, Ca, Us

Oceanside, Ca, Us

► Analyzed data and summarized labor market information about economic trends to provide regional leaders with technical expertise on dynamic factors affecting the workforce.► Led research projects that evaluate workforce needs in various industry sectors, such as the childcare industry and hotel industry.► Created reports that summarize labor market information and educational programs in San Diego & Imperial Counties to provide regional community colleges with data-driven recommendations about program decision-making and resource development.

San Diego, Ca, Us

San Diego, Ca, Us

► Led projects with varied research goals using quantitative and qualitative methods, including ethnography, focus groups, and online surveys. Moderated focus groups/interviews in both English and Spanish with a broad range of audiences including at-risk teens, pregnant women, and SNAP-eligible adults. ► Analyzed data to make evidence-based recommendations that guided strategic planning for statewide health campaigns, led to reframing messages and creative content in advertising, and informed how to target different audience segments, to name a few. ► Created reports and presented research insights to internal design and creative teams, clients and stakeholders, in exclusive webinars, and at national professional conferences. Additionally, published a peer-reviewed manuscript on using tailored strategic messaging to inform tobacco prevention campaigns.► Served as the Principal Investigator/Co-Principal Investigator for over 20 phases of research which included writing IRB reviewed protocols (State and Private Institutional Review Boards), training junior staff, and overseeing implementation. Select Campaigns & Research Topics: - Vape Education and Prevention Campaign for At-Risk Youth - Obesity Prevention Campaign for SNAP-Eligible Adults - Audience Formative Research - Pregnant and Parenting Teens - Substance Use Prevention Online Intervention and Community Outreach for At-Risk Youth - Segmentation Study

St. Louis, Mo, Us

St. Louis, Mo, Us

► Courses Taught: Introduction to Psychology, Introduction to Measurement and Statistics, and Introduction to Research Methods

Saint Louis, Mo, Us

► Managed surveys and analyzed large data sets to create reports used by Administrators to make decisions related to graduate studies, including budget allocations for funding and graduate assistantships.► Supported Administrative staff in planning, organizing, and obtaining feedback for the yearly New Graduate Student Orientation that consisted of approximately 200 participants across all graduate programs. Each year over 80% of attendees reported that the event was very well-organized.► Disseminated the 250-page Graduate Catalog yearly by a strict deadline. This required managing revisions and corresponding with 35 University departments to review curriculum requirements and policies, while ensuring that detailed formatting was uniform across the catalog.

Saint Louis, Mo, Us

► A relationship science lab. Supervised an undergraduate lab team and trained them in qualitative data coding and quantitative data management for independent and collaborative lab projects. Wrote study protocols and created research instruments that were reviewed and approved by the University's Institutional Review Board (IRB). Analyzed and formally presented research results in 10 presentations at national and regional professional conferences. Additionally, collaborated on two published book chapters that involved analyzing and synthesizing a body of literature by a strict publisher deadline.

San Marcos, Ca, Us

► Summarized and shared peer-reviewed articles and surveillance data with the project team to guide the development of research instruments using standardized measures. Assisted the Principal Investigator in writing an IRB (Institutional Review Board) protocol by drafting data collection procedures and organizing attachments. Supported the Project Manager in the daily management of tasks.Program Initiative: A dynamic, interdisciplinary collaboration between local expert scientists, educators, and community leaders to increase scientific understanding of how our climate is changing in an effort to prepare for, respond to, and reduce the impacts.

San Marcos, Ca, Us

► Supported data collection by contacting participants to increase engagement, specifically Spanish speakers. During these interviews organized and updated all contact information to maintain accurate records. These efforts helped maintain participant engagement above 70% over 4 waves of data collection.► Assisted in entering and cleaning study data, as well as preparing data file for analysis using SPSS. Independently analyzed data to present study findings in 4 presentations at national conferences.Program Initiative: Nationwide, longitudinal study tracking the academic and professional journeys of more than 1400 minority science students to identify factors that contribute to their underrepresentation in the scientific community.

Doctor Of Philosophy (Ph.D.), Experimental Social Psychology

Master’S Degree, Experimental Psychology

Bachelor’S Degree, Psychology