Priscila Rodrigues Email & Phone Number

State Of São Paulo, Brazil

São Paulo

- Recruited, trained, and developed a multidisciplinary team focused on paid and organic traffic, content creation, CRM, SEO, events, growth, design, and customer marketing;- Developed strategic plans according to local and global company goals;- Defined, monitored, and achieved the team’s OKRs and KPIs;- Managed the annual marketing budget for Brazil;- Led projects and team rituals using Agile methodologies – Scrum;- Prepared results reports and presented them to TOPdesk Brazil's board.- 94% of new customer revenue in 2023 was directly generated and/or influenced by marketing projects;- Alongside my team, I doubled the MQL>SQL conversion rate between 2023 and 2024 during the same period;- Supported an SEO project that resulted in a 370% increase in organic sessions on the website and 175% growth on the blog between 2023 and 2024 during the same period;

São Paulo

- Strategic and operational CRM management, including lead score implementation, creation of email marketing and nutrition workflows using the Hubspot tool;- Creation and development of content for blog, e-books, Instagram, Linkedin, Youtube;- Website and blog updates on Wordpress;- Creation of paid campaigns;- Support in webinars, events and internal communication initiatives;- Development of marketing projects with international teams.Besides that, I was also a part-time Talent Lead, a position focused on talent's professional development, to ensure that our values and culture are being experienced and the employees are reaching their goals.

São Paulo

- Content creation for social media and blog posts for customers and Studio61 accounts; - Community management, monitoring and interacting on social media;- Writing and creating e-mails for CRM communication strategy;- Performance analysis and creation of reports with action plans; - Experience with RD Station, Wordpress and Mlabs.

São Paulo

- Management of lead generation and development of the prospecting team;- Development of strategies to better qualify leads;- Definition and monitoring of KPIs; - Continuous follow up with sales team to align the quality of generated leads;- Organization and participation in events to generate demand, being in contact with prospects to answer questions and demonstrate TOPdesk software.

São Paulo

- Active prospection of leads by telephone, email and Linkedin to qualify the contact and analyse if they would become a TOPdesk customer; - Creating lists, updating and managing CRM; - Recurring follow-up with the sales team to qualify the generated leads; - Organization and participation in internal and external corporate events, answering participants' questions and demonstrating TOPdesk software.

São Paulo

- Active prospection of leads by telephone, email and Linkedin to qualify the contact and analyse if they would become a TOPdesk customer; - Creating lists, updating and managing CRM; - Recurring follow-up with the sales team to qualify the generated leads; - Organization and participation in internal and external corporate events, answering participants' questions and demonstrating TOPdesk software.

São Paulo

- Preparation and application of English classes, according to the "Communicative Approach" methodology, for students of all ages and proficiency levels.

Mba Em Marketing, Marketing

Bachelor Degree, Social Communication With Emphasis On Public Relations

1st place in the Casper Líbero Award 2019, which includes the best projects performed in 2018, after internal and external analysis.