Priscila Rodrigues Email and Phone Number
- Communication and Marketing professional with over 7 years of experience in the field;- Experience in a multinational company, leading a multidisciplinary team of paid and organic traffic, content creation, CRM, events, growth, design and customer marketing;- Development of communication, digital marketing and inbound marketing strategies with the aim of promoting brand awareness and generating sales opportunities;- Development of multidisciplinary projects, management of goals and KPIs- International exposure, acquired by carrying out in-person projects in the Netherlands, Belgium and Hungary, and in virtual meetings with professionals from Europe, North America and Oceania.- Experienced with: Hubspot, RD Station, Wordpress, Microsoft Dynamics, Mlabs, Google Ads, Google Analytics, LinkedIn Ads, LinkedIn Sales Navigator, Meetime, Ramper, Trello, Jira, and Agile Methodologies;- Fluent English | University of Cambridge Certificate (2019)- Advanced Spanish | SIELE Certificate (2020)Results under my leadership:- 94% of new customer revenue in 2023 came directly from and/or was influenced by marketing touchpoints;- 2x increase in the MQL>SQL conversion rate between 2023 and 2024 in the same period;- 370% increase in organic sessions on the website and 175% on the TOPdesk blog, between 2023 and 2024 in the same period, with SEO project.
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Gerente De MarketingFracttalState Of São Paulo, Brazil
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Marketing ManagerTopdesk May 2022 - PresentSão Paulo- Recruited, trained, and developed a multidisciplinary team focused on paid and organic traffic, content creation, CRM, SEO, events, growth, design, and customer marketing;- Developed strategic plans according to local and global company goals;- Defined, monitored, and achieved the team’s OKRs and KPIs;- Managed the annual marketing budget for Brazil;- Led projects and team rituals using Agile methodologies – Scrum;- Prepared results reports and presented them to TOPdesk Brazil's board.- 94% of new customer revenue in 2023 was directly generated and/or influenced by marketing projects;- Alongside my team, I doubled the MQL>SQL conversion rate between 2023 and 2024 during the same period;- Supported an SEO project that resulted in a 370% increase in organic sessions on the website and 175% growth on the blog between 2023 and 2024 during the same period; -
Marketing AnalystTopdesk Aug 2020 - May 2022São Paulo- Strategic and operational CRM management, including lead score implementation, creation of email marketing and nutrition workflows using the Hubspot tool;- Creation and development of content for blog, e-books, Instagram, Linkedin, Youtube;- Website and blog updates on Wordpress;- Creation of paid campaigns;- Support in webinars, events and internal communication initiatives;- Development of marketing projects with international teams.Besides that, I was also a part-time Talent Lead, a position focused on talent's professional development, to ensure that our values and culture are being experienced and the employees are reaching their goals.
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Marketing AnalystStudio61 Nov 2019 - Aug 2020São Paulo- Content creation for social media and blog posts for customers and Studio61 accounts; - Community management, monitoring and interacting on social media;- Writing and creating e-mails for CRM communication strategy;- Performance analysis and creation of reports with action plans; - Experience with RD Station, Wordpress and Mlabs. -
Outbound Marketing SupervisorTopdesk Apr 2019 - Nov 2019São Paulo- Management of lead generation and development of the prospecting team;- Development of strategies to better qualify leads;- Definition and monitoring of KPIs; - Continuous follow up with sales team to align the quality of generated leads;- Organization and participation in events to generate demand, being in contact with prospects to answer questions and demonstrate TOPdesk software.
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Outbound Marketing AnalystTopdesk Jan 2019 - Apr 2019São Paulo- Active prospection of leads by telephone, email and Linkedin to qualify the contact and analyse if they would become a TOPdesk customer; - Creating lists, updating and managing CRM; - Recurring follow-up with the sales team to qualify the generated leads; - Organization and participation in internal and external corporate events, answering participants' questions and demonstrating TOPdesk software.
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Outbound Marketing InternTopdesk Aug 2017 - Dec 2018São Paulo- Active prospection of leads by telephone, email and Linkedin to qualify the contact and analyse if they would become a TOPdesk customer; - Creating lists, updating and managing CRM; - Recurring follow-up with the sales team to qualify the generated leads; - Organization and participation in internal and external corporate events, answering participants' questions and demonstrating TOPdesk software.
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English TeacherCna Idiomas Feb 2015 - Jul 2019São Paulo- Preparation and application of English classes, according to the "Communicative Approach" methodology, for students of all ages and proficiency levels.
Priscila Rodrigues Skills
Priscila Rodrigues Education Details
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Marketing -
Social Communication With Emphasis On Public Relations
Frequently Asked Questions about Priscila Rodrigues
What company does Priscila Rodrigues work for?
Priscila Rodrigues works for Fracttal
What is Priscila Rodrigues's role at the current company?
Priscila Rodrigues's current role is Gerente de Marketing.
What schools did Priscila Rodrigues attend?
Priscila Rodrigues attended Mba Usp/esalq, Cásper Líbero College.
What are some of Priscila Rodrigues's interests?
Priscila Rodrigues has interest in Entreterimento, Cultura, Negócios.
What skills is Priscila Rodrigues known for?
Priscila Rodrigues has skills like Microsoft Office, Atendimento Ao Cliente, Trabalho Em Equipe, Recrutamento, Espanhol.
Who are Priscila Rodrigues's colleagues?
Priscila Rodrigues's colleagues are Vanessa Machado, Eduardo Christian Rodriguez Molina, Tomas Allen, Gabriela Valenzuela Muñoz, Juan Camilo Díaz García, Diana Pabon, Edgar Alejandro Ramírez Percastre.
Not the Priscila Rodrigues you were looking for?
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1pointerbrasil.com.br -
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Priscila Rodrigues
São Paulo, Sp4gsb.columbia.edu, bozanoinvest.com, crescerainvest.com, crescera.com -
Priscila Rodrigues
Volta Redonda, Rj
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