Phil Risinger Email & Phone Number

Quincy, MA, US

• As the Director of Omnichannel Commercial Marketing, I develop omnichannel integrated marketing strategies and plans, and collaborate cross-functionally to increase revenue and brand awareness, engagement, demand, and.
• Creating and obtaining buy-in for the annual marketing promotional plan, which is representative of customer proposition and sales objectives
• Leading the development of integrated omnichannel marketing campaigns with defined objectives, strategies, innovative positioning, offers, channels and measurement criteria that deliver sales objectives
• Collaborating with Merchandising and Finance partners to establish priorities by month for the commercial calendar
• Leading a team of ten, supporting their skills growth, career development, and work satisfaction
• Measuring program performance against promotional goals and sharing learnings across all functional partners

Framingham, MA, US

• As the AVP, Brand Marketing, I was responsible for building and extending the brand experience across store and ecommerce businesses in order to increase brand awareness and sales goals. My responsibilities included:
• Leading multi-channel marketing team, including brand, digital, ecommerce, media, public relations and consumer insights, to achieve business goals
• Developing and gaining approval of the annual marketing plan that delivers against sales objectives, key KPIs, and brand health measures
• Contributing to the launch of the TJMaxx.com ecommerce site
• Managing two external agency relationships for creative and media services

Waltham, MA, US

• As the Vice President of Marketing, I modernized the brand identity and marketing function to relate to drive consideration and sales to a new generation of consumers. My responsibilities included:
• Leading development of new Consumer Value Proposition and marketing campaign to connect with a new generation of customers
• Launching a breakthrough product line that allowed the brand to compete in the growing athletic category
• Reorganizing marketing organization to streamline and align efforts across retail, wholesale and ecommerce channels

Canton, MA, US

• As the Director of Advertising and Brand Image, I strengthened brand equity and promotional planning to drive traffic and increase frequency of customer visits. My responsibilities included:
• Launching a monthly promotional calendar strategy with Merchandising, Marketing and Operations to ensure dollars and messaging were focused on key monthly selling events to drive traffic and sales.
• Centralizing media planning that had been managed regionally, resulting in increased efficiency and higher impact media plans, and was awarded the “Media Plan of the Year” award from ‘The Ad Club’.

Detroit, Michigan, US

• As the National Advertising Manager, I led the creation and execution of marketing communications strategy and promotions. My responsilibities included:
• Managing creative agency in development of award-winning “Keep America Rolling” campaign post-9/11
• Revitalizing brand strategy and advertising campaigns to make them relevant to a younger audience

New York, NY, US

Career included rapid promotion through 3 management levels and covered a wide spectrum of clients and marketing disciplines.Created award winning marketing program for Xerox's Authorized Dealer division that won a gold EFFIE in 1996.