Phil Risinger Email and Phone Number
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Entrepreneurial marketing leader, creative brand builder, and retail innovator with a track record of success fueling business growth, building brand affinity, and driving consumer acquisition through brand strategy development, insight-driven innovation, and marketing leadership. Grounded in CPG fundamentals, diverse experience with fast-paced, purpose-driven brands, and a highly creative & analytical mindset. Trusted leader who excels at developing strong teams and building relationships with cross-functional partners and senior leadership to achieve a common goal. I've held marketing leadership roles across diverse industries and experiences at iconic companies both large and small including TJX, Dunkin' Brands, Stride Rite and GM. Experienced in annual business plan development, integrated marketing plans, lead generation programs, developing and launching new products and building and leading strong teams.Specialties: CPG | Retail | Food & Beverage | Brand Marketing | Brand Strategy | Growth Strategy | Digital Strategy | Product Innovation | Sustainability | Brand Management | E-Commerce | Digital Marketing | Social Media | Marketing Communications | Product Management | Product Marketing | Strategic Planning | Consumer Insights | Go To Market Strategy | P&L Management | Integrated Marketing Campaigns | Consumer Experience | PR Strategy
Stop & Shop
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Director, Commercial MarketingStop & Shop Feb 2019 - PresentQuincy, Ma, UsAs the Director of Omnichannel Commercial Marketing, I develop omnichannel integrated marketing strategies and plans, and collaborate cross-functionally to increase revenue and brand awareness, engagement, demand, and traffic. My responsibilities include:• Creating and obtaining buy-in for the annual marketing promotional plan, which is representative of customer proposition and sales objectives • Leading the development of integrated omnichannel marketing campaigns with defined objectives, strategies, innovative positioning, offers, channels and measurement criteria that deliver sales objectives• Collaborating with Merchandising and Finance partners to establish priorities by month for the commercial calendar• Leading a team of ten, supporting their skills growth, career development, and work satisfaction• Measuring program performance against promotional goals and sharing learnings across all functional partners
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Avp, T.J.Maxx MarketingThe Tjx Companies, Inc. Oct 2010 - Jan 2019Framingham, Ma, UsAs the AVP, Brand Marketing, I was responsible for building and extending the brand experience across store and ecommerce businesses in order to increase brand awareness and sales goals. My responsibilities included:• Leading multi-channel marketing team, including brand, digital, ecommerce, media, public relations and consumer insights, to achieve business goals• Developing and gaining approval of the annual marketing plan that delivers against sales objectives, key KPIs, and brand health measures• Contributing to the launch of the TJMaxx.com ecommerce site • Managing two external agency relationships for creative and media services -
Vp MarketingStride Rite 2007 - 2010Waltham, Ma, UsAs the Vice President of Marketing, I modernized the brand identity and marketing function to relate to drive consideration and sales to a new generation of consumers. My responsibilities included:• Leading development of new Consumer Value Proposition and marketing campaign to connect with a new generation of customers• Launching a breakthrough product line that allowed the brand to compete in the growing athletic category• Reorganizing marketing organization to streamline and align efforts across retail, wholesale and ecommerce channels -
Director Of AdvertisingDunkin' Brands 2003 - 2007Canton, Ma, UsAs the Director of Advertising and Brand Image, I strengthened brand equity and promotional planning to drive traffic and increase frequency of customer visits. My responsibilities included:• Launching a monthly promotional calendar strategy with Merchandising, Marketing and Operations to ensure dollars and messaging were focused on key monthly selling events to drive traffic and sales.• Centralizing media planning that had been managed regionally, resulting in increased efficiency and higher impact media plans, and was awarded the “Media Plan of the Year” award from ‘The Ad Club’. -
National Advertising Manager, Buick Division & Gm AdvertisingGeneral Motors 1997 - 2003Detroit, Michigan, UsAs the National Advertising Manager, I led the creation and execution of marketing communications strategy and promotions. My responsilibities included: • Managing creative agency in development of award-winning “Keep America Rolling” campaign post-9/11• Revitalizing brand strategy and advertising campaigns to make them relevant to a younger audience -
Account SupervisorYoung & Rubicam 1994 - 1997New York, Ny, UsCareer included rapid promotion through 3 management levels and covered a wide spectrum of clients and marketing disciplines.Created award winning marketing program for Xerox's Authorized Dealer division that won a gold EFFIE in 1996.
Phil Risinger Skills
Phil Risinger Education Details
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University Of KentuckyJournalism
Frequently Asked Questions about Phil Risinger
What company does Phil Risinger work for?
Phil Risinger works for Stop & Shop
What is Phil Risinger's role at the current company?
Phil Risinger's current role is Marketing Leader | Expert at identifying strategic growth opportunities to help companies exceed their brand and revenue goals through omnichannel activation. Team Leadership, Cross-Collaboration, and Brand Management.
What is Phil Risinger's email address?
Phil Risinger's email address is pe****@****ail.com
What is Phil Risinger's direct phone number?
Phil Risinger's direct phone number is +170458*****
What schools did Phil Risinger attend?
Phil Risinger attended University Of Kentucky.
What skills is Phil Risinger known for?
Phil Risinger has skills like Brand Management, Advertising, Marketing Strategy, Integrated Marketing, Marketing, Strategy, Market Planning, Interactive Marketing, Multi Channel Marketing, Segmentation, Lead Generation, Marketing Communications.
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