- Create engaging and strategic social media content across various platforms to increase brand awareness and drive customer engagement.- Manage social media accounts, including content scheduling, monitoring, and responding to user interactions, resulting in increased follower base and improved customer satisfaction.- Collaborate with the product, CRO, and sales teams to organize and deliver technical resource webinars, educating customers about product features and benefits.- Develop and execute effective Email Direct Marketing (EDM) campaigns, resulting in increased click-through rates and conversion rates.- Craft compelling email blasts on behalf of sales representatives, effectively communicating product value propositions and generating leads.- Utilize product sales data from email marketing campaigns to analyze customer behavior, identify trends, and make data-driven recommendations for optimization.- Design and implement targeted email campaigns and monthly newsletters, tailored to specific customer segments, resulting in improved open and click-through rates.- Conduct lead segmentation for targeted email campaigns, ensuring relevant messaging and personalized customer experiences.- Utilize website pop-up forms and Scileads to generate leads, capturing valuable customer information for further marketing efforts.- Perform comprehensive marketing data analysis, including traffic analysis, readouts, and other key metrics, to evaluate campaign performance and identify areas for improvement.- Leverage graphic design skills to create visually appealing marketing materials, including social media graphics, email templates, and website banners, enhancing brand consistency and customer engagement.

- Build and maintain strong relationships with key prospects, clients, partners, and stakeholders, resulting in increased client retention and referrals.- Develop actionable strategies and plans aligned with short- and long-term objectives, improving overall business performance and achieving revenue growth.- Analyze and improve internal processes, enhancing operational efficiency and streamlining workflows.- Lead the development and execution of internal and external marketing strategies, ensuring brand consistency and effective communication across all channels.- Support the ongoing development of CRM as a sales, marketing, support, and management tool, increasing productivity and driving revenue growth.- Provide comprehensive marketing and development services to startups and existing small businesses, including business plan development and lead generation advice.- Manage client social media platforms as part of robust holistic marketing plans, driving engagement and increasing brand awareness.- Work holistically with clients on marketing, web design, and business consulting, delivering maximum value-added services and driving business success.

- Supervised the day-to-day marketing and communication functions to meet organizational objectives, resulting in increased brand awareness and improved outreach.- Utilized CRM software to manage and track student and alumni information, ensuring effective communication and targeted outreach in support of enrollment and engagement goals.- Developed and executed strategies to deepen awareness of the Liu Idea Lab, resulting in increased engagement and support from the community.- Coordinated and collaborated with other Rice University departments to align communication and outreach efforts with organizational objectives.- Worked closely with the senior associate director to set and monitor budgets for broad-based projects, ensuring efficient use of resources and achieving maximum impact.- Wrote, designed, and coordinated the production of marketing and communication materials, resulting in effective and compelling messaging across various channels.- Led market research and analysis efforts, resulting in informed decision-making and improved communication strategies.- Managed MarTech stack and other online tools, to ensure efficient use of technology to support communication and outreach efforts.- Took part in office culture and organized team lunches, team bonding, and other QOL additions in our physical office, resulting in improved team morale and productivity.- Managed P-Card, expense reporting, and budget management, ensuring accurate financial tracking and reporting.

- Managed social media presence across Facebook, Instagram, Twitter, and LinkedIn, performing day-to-day community management.- Coordinated with the Marketing & Communications team to develop and execute social media strategy, and collaborated on the development of new campaigns.- Scheduled content and maintained a regular presence on social media channels, balancing Taproot-generated content with real-time commentary and external resources.- Tracked organic social media analytics, reporting on progress towards goals and using data to make informed campaign and audience engagement decisions.- Stayed up-to-date with trending social sector topics and joined relevant conversations to keep Taproot at the forefront of industry discussions.

- Presented to resident assistants at three Residential Life staff trainings- Informed staff how to effectively market their programs- Instructed staff how to use Canva to create posters for advertising

- Managed and grew the organization's Facebook presence by adding events, creating engaging content, and fostering communication with the community, resulting in an increase of ~1000 Facebook page likes.- Developed and maintained the organization's website, ensuring it reflected the organization's brand and mission.- Managed the donor and constituent databases, maintaining accurate records and effectively communicating with stakeholders.- Collaborated with other chairs to develop fundraising strategies and tactics, resulting in increased donations and revenue.- Designed various branding materials, such as posters, t-shirts, stickers, advertisements, and the event logo for the 2019 Pride Parade and Festival, ensuring consistent and effective branding across all marketing channels.- Worked with local radio stations and newspapers to promote the organization's events and campaigns, expanding the organization's reach.- Successfully managed merch tables at events, ensuring efficient operations and maximizing revenue.- Successfully managed a budget of $3000+ to execute all marketing initiatives and events.

- Collaborated with cross-functional teams to develop and execute integrated marketing campaigns across multiple channels, including email, social media, and digital advertising.- Developed and implemented lead generation strategies to increase conversion rates and drive revenue growth.- Conducted market research and analysis to identify new business opportunities and stay ahead of industry trends.- Managed relationships with external vendors and agencies to ensure timely and effective delivery of marketing materials and services.- Monitored and reported on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and optimize performance.- Developed and maintained project timelines, budgets, and deliverables to ensure timely execution of marketing initiatives.- Provided regular updates to senior management on marketing campaign performance and ROI.- Developed and executed internal employee engagement campaigns to foster a positive company culture and increase employee retention.

- Coordinated the management and optimization of social media campaigns for marketing accounts, resulting in increased engagement and website traffic.- Assisted with account setups and provided support for data collection and research.- Fielded incoming phone calls and provided clear communication regarding strategy, goals, and performance to clients.- Produced performance reports, utilizing strong analytical thinking and experience with content integration.- Multi-tasked and prioritized projects, demonstrating organizational skills while working productively in a small, collaborative team environment.- Supported web marketing (SEM and SEO) and social media (Paid and Organic) initiatives.- Built and maintained strong, healthy, and proactive client relationships.

- Promoted from Resident Assistant- Coordinated the procedures for reporting maintenance needs and damage reports - Coordinated the staff nightly duty schedule and submitted these to the Assistant Dean monthly- Oversaw the distribution of information to Resident Assistants- Coordinated the implementation of safety and security procedures - Maintained hall records, including: incident report forms, accurate floor rosters, damage reports, monthly safety inspection, etc. in cooperation with the Assistant Dean- Attended weekly staff meetings and training sessions- Conducted weekly staff meetings with the building staff and maintained regular contact with individual staff members - Attended regularly scheduled individual meetings with the Assistant Dean- Provided leadership for staff through active participation in Fall Training, Staff Development - Programs, January training and other training workshops for staff- Served as liaison between the Assistant Deans and the Resident Assistant staff- Initiated the development and operation of a Hall Council- Administered area program funds: $1500 (2015-2016). $695 (2016-2017)

- Answered telephones, covered/closed main office and other rooms when dept. secretary was not - available- Sorted and distributed mail, photocopied, unloaded and stocked copy paper- Discussed with parents and prospective students about the computer science department and RPI

- Supervised ~150 high school students enrolled in the Summer@Rensselaer academic enrichment program- Assisted Resident Director in leading evening and weekend social and recreational activities and encourage student participation- Ensured that students were aware of program rules, procedures, daily schedules, and locations.- Monitored and updated participant experience to Resident Director- Assisted in maintaining accurate program records including incident reports and activity attendance

- Elements of Extreme Expertise project. - Collected data from human subjects- Calibrated subjects to eye tracking software- Instructed subjects on experimental procedures- Debriefed subjects after experiment was complete.

- Worked with residents, staff, and hall government in developing residence hall programming- Assessed student needs and interests at the beginning of each semester- Planned and conducted ten programs throughout the year that covered: community, communiversity, leadership development, media and the arts, personal development, and professional development.- Worked with residents to promote and maintain a level of student conduct which was conducive to community living and in accordance with Institute policies and procedures- Participated in the opening and closing of the residence hall at the beginning and end of each term- On duty in hall on assigned nights from 11pm to 7am on weeknights and 9pm to 7am on weekends.- Posted and distributed information to students as directed by the Office of Student Living and Learning- Implemented and completed safety and security procedures- Maintained hall records, including: incident report forms, accurate floor rosters, damage reports, monthly safety inspection, etc. in cooperation with the Resident Director- Attended weekly staff meetings conducted by the Resident Director- Kept area bulletin boards maintained and up-to-date