Providing PR counsel to organizations including:• Storytelling: Conceptualize, design, create, and synthesize multiple media to tell the story of the organization. Distribute across multiple platforms. • Strategy: Analyze market, create market positioning, and design PR plan. Plan and produce Asset Library for use across organization.• Execution: Write company messaging, PR materials, and manage PR strategy. Conduct media relations to secure media interviews. Implement PR best practices and strategies to increase revenue. Institute Ethical Marketing Policy. Stanford Alumni activity:• Co-founder, Stanford DCI/Stanford Graduate School of Business (GSB) mentoring program.• Continuing Mentor, Stanford DCI/Stanford Graduate School of Business (GSB) mentoringprogram.• Continuing Mentor, Stanford DCI/Stanford Women in Business mentoring program.• Judge, Stanford Center on Longevity Design Challenge 2020. "Reducing the Inequity Gap."

• Conceived and part of two-person team that helped create DCI mentorship program for Stanford Graduate School of Business (GSB) students in 2017; the program is ongoing. • Conceptualized and created three podcasts for Stanford Social Innovation Review (SSIR) on the international refugee crisis. • Imagined, wrote, and produced seven videos on international refugees and the organizations that help them. Selected all assets, including music, photographs, and video. • Collaborated with content experts and wrote script for Stanford Graduate School of Business video, “Social Venture Innovation Process” as part of eight-person team. Video used to teach social entrepreneurs how to create social ventures in GSB classes and website.• Judged over 40 short videos created by social impact entrepreneurs on storytelling, imagery, and persuasiveness. Reviewed, rated, and recommended the first place winners two consecutive years.

• Provided PR counsel to Mercy Corps' Social Venture Fund.

Secured:• $1.2 million of news coverage in U.S. and Europe for one-year old Swedish company. • $550,000 of news coverage in U.S. and Europe for a creative agency. Obtained 120 interviews, resulting in 90 published feature articles and mentions of the CEO, founder, and agency. • 77 interviews, which resulted in news coverage in 42 feature stories about and 14 mentions of Managing Director and organization. Secured 47 speaking engagements globally that led to a published mention of an Institute in The Wall Street Journal. • News coverage in Business Week, The New York Times, and Reuters for newly-formed European technology company. Leadership and Management• Responsible as product manager for creating software product. Led team of 45-50 professionals within global educational company. Wrote, implemented PR plan. Obtained $300,000 funding, identified international market opportunities in the U.K. and Mexico.• Created and managed PR initiatives responsible for 5-10% of creative agency’s yearly revenue increase and led to one Fortune 100 client.• Oversaw and coordinated six PR agencies in Europe and the U.S.• Managed press conferences and media tours in the U.S. and Europe. Negotiated stories, wrote briefing books, managed logistics, and monitored interviews.• Designed U.S. PR strategy for international company - created positioning, wrote marketing materials, and implemented press strategy.• Planned and executed daily client PR operations - oversaw budgets, presentations, speakers’ bureau, advertisements, events, award submissions, b-roll creation, and photographs.

• Taught class, “Public Relations for Startups”. Students developed and wrote most important materials for their business, including a: biography, company history, fact sheet, FAQ, press release, messaging matrix, and 30-second introduction.

• Conducted strategic analyses for and made recommendations to top senior executives at Fortune 1000 companies. Member of seven-person market research team whose recommendations saved client $10 million in 6 months.

• Liaison to international White House press corps. Released late-breaking news, helped edit speeches and State of the Union Addresses viewed by hundreds of millions of people worldwide. Analyzed, created, and delivered weekly news summary to Vice President and his top advisors of over 30 major daily newspapers. Assisted in television and radio tapings. • F.B.I. Top Secret Security Clearance

• Raised $40 million for re-election campaign as member of seven-person Finance Department.