"World of Zing is all about innovation"The Independent"World of Zing shows a broad-minded approach to range development... They seem poised to elevate themselves to the next level"Michael Weber, Purchasing Director, Whole FoodsAs the founder of World of Zing and a regular presenter on Channel 4 Sunday Brunch, Pritesh Mody is renowned as one of the UK’s leading drinks experts.Pritesh launched World of Zing in 2014 to bring exciting moments of mixology and cocktail innovation to a wider audience. Operating from one of Europe’s most advanced cocktail labs (in South East London) - including Molecular Mixology and Cocktail Ageing facilities - World of Zing’s cocktails are crafted in small batches using the finest spirits, handmade liqueurs and bespoke bitters.The Zing team is now responsible for designing and producing cocktails for some of UK’s most famous venues, including The Langham Hotel, The Belmond British Pullman, Byron Burger and Curzon Cinemas.

Development of marketing communications strategy for one of the largest independent distilleries in Europe:- Specific brands include Sloane's Gin, Rebellion Rum and Coppa Cocktails- Including trade, consumer and corporate PR strategy to promote and raise awareness of the company and its brands across Europe- Develop and implementation of online and social media strategy- Development of marketing materials including promotional materials, advertising, website design.- Organise and manage events schedule including trade and consumer exhibitions and press events- Organise and manage International cocktail competitions in Holland and England- Manage regular press/influencer trips to their distilleries in Holland and Poland- Strategic plans to capitalise on Supermarket and national on-trade listings- Bartender and consumer outreach and training programmes

A complete brand marketing and communications consultancy for the drinks/FMCG industry, including traditional communications, social media, brand outreach and training programmes, and events. Clients included:Global Brands (Inspirit Brands Division) - Trade/Consumer Communications and Social Media consultancy to one of the UK's most successful independent drinks brand developers- Specifically responsible the Inspirit Brands division, comprising of renowned brands such as Four Roses Bourbon, El Dorado Rum and Crystal Head Vodka.Paul John Single Malt Whisky- Development of a complete Trade/Consumer Communications and Social Media programme for the world’s seventh largest Whisky distiller- Project specifically designed to launch the Indian distillery's first ever premium Single Malt whisky- Includes sourcing and managing Whisky specific events- Also includes bartender and consumer outreach and training programmes