- Communication and brand marketing initiatives for AWS India - Development and implementation of regional communications strategy, annual calendar and event strategy to drive engagement and build brand perception-Organic Social, Paid marketing, follower acquisition

Leading Social Media Management for Amazon Corporate PR account, Amazon News India.* Driving end to end social media strategy for Amazon's owned channels. Break news about Amazon in India* Collaborating with various teams to design, build and develop campaigns that are newsworthy with the goal of establishing Amazon News India handles as the go-to destination for credible and timely Amazon India related news * Lead Social Media strategy for campaigns such as Amazon's Hyderabad Campus Launch, Amazon's Diwali campaign- 'Amazon Festive Yatra', Jeff's visit to India and more* Paid marketing, follower acquisition, managing marketing budgets * Work with C-Suite Executives to define their social media strategy

Leading marketing for the Home Entertainment category.- Drive all marketing initiatives & yearly calendar for Home Entertainment - Create seamless processes for execution of large events & brand launches - Owning goals around traffic, customer acquisition and other levers to achieve business growth- Owning and driving projects to enhance customer experience by creating store fronts, building interactive buying guides and more- Merchandising & planning ART, onsite & topical Events, flash sales - Exclusive brand & product launches from brands such as Mi, Samsung, Sony, TCL, Sanyo, Panasonic and more

Client management and interaction Managing & enhancing SM identities for brands & individuals from varied business verticals on social platforms viz. Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.Content development, management for such platforms, review/competrack reports.Client and vendor (designer/developer) co-ordination, work delegation among subordinates & interns/trainees360° digital campaign ideation and management/reporting, new business acquisition planningNew product/brand launch strategy ideation and execution, online/on-ground campaign integrationActive involvement in contributing towards division’s revenue targetsActive participation in pitching different brands across categories in a regular basisCoordination with sister agencies (Lodestar, Asterii and Interphase communications) in a regular basis to provide seamless services to the clientsPrivilege of working in a wide range of industry verticals which include automotive (Tata Nano, Jaguar Land Rover), beauty (Maybelline, Santoor, Enchanteur), paints (Nerolac), food brands (Sunfeast Dark Fantasy, Sunfeast Dream Cream, Mint-O Ultramintz, Sunfeast Delishus, Sunfeast Yumfills) corporate (Tata Sons, DMAI) etc.

Online Reputation Management, Content Strategies, Business Development, Social Media Campaigns,