Pritha Sinha Roy Email and Phone Number

**Strategic planning and market analysis**Analysing the performance of the product on the SKU level**Driving End2End development coordination till final shipment.**Buying and Merchandising with Product Planning**Coordination between all the internal stakeholders ( Design and Quality teams )**Cost and MRP finalisation and bulk allocation**Vendor evaluation, scaling and performance rating**Adding value to business by providing them sourcing timeline, analysis of order bookings and incorporating the supply chain method**Single point of contact for all merchants to achieve quality product and service norms byresolving their service-related critical issue**Provides timely information and acts on capacity insights and productivity, to optimize production schedule**Handling experience in both Retail and wholesale business**Ensuring delivery of work orders within the shortest possible lead time with the availability ofmerchandise on time in stores

End to End Product Development of the popular brand Vishudh, Tokyo Talkies.**Brand handling- VISHUDH /TOKYO TALKIES /HIGHLANDER/ECO UNLIMITED – Women’s ethnic and western wear, Men’s shirts & Bottom, Sweaters, Sweatshirts, T- Shirts**Key Responsibilities- Product development, Project Management, Co-ordination with central planning team, sourcing team, production team and factories for production **Developing proto samples in co-ordination with design team, tech team and sampling team. **Work on costing, SMV, consumption and factory Allocation; Photo shoot sample development **Monthly BCDS/DTS adherence file report and Master grid maintenance.

SENIOR MERCHANDISER OF A HOME FURNISHING AND APPAREL COMPANY - GEETUBERRY is a home furnishing and apparel company based in the United States with India office at Kolkata and Bangalore and is into sourcing, design & product development and supply of readymade apparels and home furnishings for international brands.Key Responsibilities - Project management, Business Development, Market research and analysis, product development, sourcing, vendor management, export etc.

Key Responsibilities:- Sourcing , Development , Approval and Comments ,Vendor Management , on time shipment , ensure quality and quantity as per the requirement ,Taking care of designing & merchandising, responsible for merchandising & production management, including sampling, fit & preproduction approvals, fabric & trim approvals, testing, works with QA's for timely inspection& delivery, update the buyer & the production status.* Garments costing, corresponding & dealing with foreign buyer as well as local buying agent independently from inquiry up toshipment.* Able to solved the problem and organized the task (TIME & ACTION calendar) to meet the deadline.* Approval of fabric, Strike off, Lab dips, Trims, lab-testing etc.* Conducted regularly meeting once a week with Production Planning dept and production management department with a view to update the daily activities.* Tracks development and production merchandising issues. Follow up of trims & fabric deliveries to make sure in house on time with good quality and quantities.* Worked with team to establish seasonal business goals, product categories, pricing and TIME N ACTION calendar.* Monitoring the subordinates to ensure that booking of yarn, fabric & accessories. As well as daily knitting, dyeing, trims & fabric inventory and supporting factory to do production smoothly.

Key Responsibilities - Designing and follow up the vendors and the supplier, samples approval,* Follow up trims & fabric deliveries to make sure in house on time with good quality and quantities* Developed Sample - as per Buyers product package/ specifications* Sourcing of Trims, fabric & sub-contacted factory for Yarn Dyeing, Printing Embroidery & Sewing* Analyzed the market trends and buyer requirement, and developed creative and innovative sample that would differentiate our clients' products in the marketplace of my own responsibility.