Pritha Mistry Email & Phone Number

Gurugram, Haryana, India

CatalystPerformance Management & Adoption- Enabling city teams with data points, additionally with queries to city teams.- Target creation and focused group discussion with outlier cities. - Leaderboard at city and central level to drive the program.- Calling unique FCs to take in-person feedback.Crisis/Risk Management:- Escalation handling at all levels- Creative Problem Solving.- Identifying threats and opportunities.New Initiatives:- Testing out new feature with the help of city team- Reporting bug and feedback to developer team to act upon it.New DP Supply:- Handling agencies centrally contributing to 57% of the total DP new supply.

Gurugram, Haryana, India

- Owning Pan India Fleet Coach <> Delivery partner mapping SPOC for vocal communication, helpline number, SOS, App interlink.- Owning Pan India Green Zone Analysis. Green zones are specially identified zones where CPOB (Cost per onboarding) can be reduced considering multiple criteria.- Led JB/RB fraud detection and action resulting in savings of Rs 40 lakh within 2 months.- Launched FC App(Catalyst), which helps our on ground team work efficiently and effectively.- SPOC for 25+ third party driver onboarding agencies.

Mumbai, Maharashtra, India

Owned Net Promoter Score (NPS) of riders for West India.Launched Gigs, a way to book slots/shifts before working , in Mumbai and Ahmedabad.Led OB Project, which helped to increase active fleet by 10%. Post activation, shutdowns reduced from 40.7 to 11.7.Led supply side of the west region with the help of 3 teams of a total 50+ individuals, with a Lead to Conversion ratio of 80% and First Order Conversion of 72%.

Mumbai, Maharashtra, India

Handling a Fleet of 6000+ (21 day active) for one of the key business areas of Mumbai. Assisting Zonal Team with Root Cause Analysis (RCA) on every problem faced by delivery personnel on ground and helping them in their resolution.Experienced in managing a team of 18 members.Analyzed the trend and made data backed decisions for reducing Salience Loss and Shutdown. Strategized to reduce cost per order (CPO) by changing the Marketing Minimum Guarantee amount for the delivery partners.Key City POC for partnerships with rental e-vehicles suppliers like Yulu and Ebyk for delivery partners. Handling the Women fleet of Mumbai which has shown a positive growth of 625% over the past 8 months.

Port Blair, Andaman And Nicobar Islands, India

Planning and Expansion of new resorts across various islands in Andaman and Nicobar IslandsP&L management and established cost management measures to improve profitability.Co-ordinated with government authorities to initiate new projects.Led a team of 30 operations executives to effectively manage bookings and events in peak and non-peak season.

Bengaluru, Karnataka, India

Communicating with internal POCs (tech, product, Customer care, Finance) and external POCs (Vendors, Suppliers) to ensure SOP is disseminated and outcome is as expected.Handled a team of 16 employees to look after 8 cities.Analyzed trend and made data backed decisions for implementing coupons and pricing in all 8 cities which resulted in a positive Unit Economics (UE) in 7 out of 8 cities.Developed timelines for various marketing activities like newspaper advertisements, leaflets, pamphlet distribution, banner placements which were cost efficient and also increased the cumulative rides by 16% within a month.

Pune, Maharashtra, India

SWIGGY GENIE Launch - Vadodara and PuneShortlisted and trained total of 2,300 Delivery Executives by both means, Low Touch and High Touch.Helped in making payout structure for both the cities in order to not affect the UE.Handled the cities for initial 2 months, figured out on-ground problems, coordinated with city teams and tech/product team, to come up with effective solutions.PROJECTSPIZZA PILOT ProjectConcept: Pizza restaurants to be tagged to a zone. Orders will be delivered by exclusive shortlisted DE's to avoid spillage and improve customer experience.Complaints of the shortlisted restaurants reduced by 35%Performed root cause analysis and reduced Service Level Agreement (SLA) from initially 49 mins to 32mins MONETA ProjectConcept: Sampling FMCG products with Swiggy orders to increase DE pay.Increased average DE weekly earning by 17%.Coordinated with Vendors, suppliers, FMCG POC, Hub POC to maintain the supply chain and information flow without hampering the current process.Total 50 lakh+ samples of various companies were distributed in a span of 4 months.ATLANTIS Project - Nagpur [Bad Order(BO) Project]Concept: Helping city team to make a perfectly operational city by reducing Bad OrdersAnalyzed various factors like Banner Factor (BF), Session wise BO, Day of the week wise BO, CAPRD (Confirm, Arrive, Pickup, Reach, Deliver) break up of BO.Suggested possible solutions to city teams like restaurant mapping, sharing defaulter DE list,defaulter restaurant list, to reduce BO.Reduced BO from 2.9% to 0.85% within a span of 1.5 months.

Delhi, India

City Launch & Product LaunchSuccessfully led expansion of Business Planning & Strategy department - achieved 6x revenue increment in 11 monthsEnd to end marketing of multiple teams with Marketing assets including Poster, Pamphlet, Leaflet for the Agra City Launch single-handedly.Responsible for creating remote helplines via solution Infini and Driver Modules for all products.Single-handedly responsible for creating and sending communication via Uber App using Block/Alloy, Text message via Exotel, Youtube Podcast for Uber Delhi Youtube channel.Stakeholder Management / PartnershipsOrganized focused group discussion with partners to drive engagement and partner NPsConducted Annual R&R(Reward and Recognition) Program with a given budget of 5 lac. Organized training program for 1500 partners, In collaboration with Manas Foundation to promote good behaviorOn-boarded 60+ women and Transgender partners on Uber platform in collaboration with Maruti Suzuki Driving school and multiple NGO's.CRMSingle handedly Responsible for Driver side Customer Relationship Management (RCM) in special projects like Flat fare for Intercity and Hire, Uber Parking launch in key geo like Airports and Metro stationsIndian POC in Carbon Localization Team (Revamp of Uber app in regional languages) and helped in creating more colloquial content.

Hyderabad, Telangana, India

SCALE LABS is a cross border e-commerce solutions provider that drives global trade for brands.BUSINESS DEVELOPMENT MANAGER Approached 50+ influential Home Décor and Living manufacturers and retailer with a conversion rate of 62% which increased brand visibility and also client acquisitionBrought a pre-seed funding of 10Cr.ECOMMERCE CHANNEL MANAGER/KAM (Supply Chain) POC for 100 accounts across 4 international marketplaces( US, SEA, Middle East, and Africa) additionally brought initial sales by Keyword optimization, price analysis, Marketplace analysis, consultation.Optimized the process to fix the Order fulfillment by channelizing logistics partners.ASSOCIATE MARKETING MANAGER Managed social media accounts and increased following by 200%.Made customized content for regions and marketplaces around the globe to improve SEO which led to a noted footfall of 32% on the official website

Executive Mba

Bachelor Of Engineering - Be, Information Technology

Activities and Societies: ISTE(Indian Society of Technical Education), SHRUTI(Cultural Club)