Pritha Rathi Email & Phone Number

West Windsor Township, Nj, Us

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

• Evaluating industrial feasibility of a product concept and developing a product for launch in National and International markets.• Conducting market research.• Selecting and liaising with appropriate suppliers for various product components.• Using technical expertise to formulate new products.• Creating and designing new innovative component molds (glass, metals, variety of plastics)• Prioritizing project components for timely completion• Negotiating and finding innovative ways to increase profit margins consistently• Ability to communicate with international suppliers effectively and efficiently.• Leading sensory evaluation of formulas in development and provide valuable insights on its features and attributes.• Directing shade-matching process from labs to production.• Working with creative and sales departments to develop sales presentations• Determining competitive selling price in the market.• Developing educational and marketing sheets on products.• Researching emerging trends in the industry• Reviewing ingredients for regulatory requirements.• Investigate and recommend new ingredient stories, product textures and NPD opportunities.• Reviewing Pre-Production and Production samples to ensure consistency in artwork• Analyzing the results of stability, compatibility, PH viscosity, HRIPT, PET, and other tests.• Evaluating packaging requirements for shipping. • Liaising with R&D departments, QA, and other departments as needed.

Manama, Kingdom Of Bahrain

-Trained the client and their team on the complete procedures of professional facial treatments such as Skin lightening, anti acne, exothermique masque treatment for skin lifting using Galvanic and High Frequency functions of a facial machine- Carried out market research and assisted in developing new promotional schemes for the brand.-Increased Brand sales by a 100% in the following year as a result of strategic planning and constant hard work.-Organized various promotion events, consultations and seminars during the tenure of work- Assisted in Purchasing and inventory management.-Moved the ageing stock that was on the inventory for more than 2 years with a profit to the company.- Ensured great customer service and client satisfaction to retain customers.

Mumbai Area, India

- Developed a new formula for lather shaving cream and prepared a detailed record of all the batches prepared to ensure all the QC and trial related documents are maintained.- Carried out the benchmark process with the competitor brands like OldSpice, Palmolive and AXE. The tests included Total Fatty Matter, Foam Height, pH Determination, Water Content, Viscosity, compatibility and stability with perfume.-Recorded detailed observations of all the analysis carried out following proper protocols and constantly improvised on the formula to come up to the final one.- Use of Corneometer for measuring skin hydration, Use of reflectance spectroscopy for determination of Pigmentation.- Incorporation of colour and perfume in the product.-Ensured adherence to GMP standards and protocols.

Cosmetic Management

Activities and Societies: Cosmetic Product Knowledge, Retail Buying and Operations, Color Analysis, Cosmetic Application, Cosmetic.

Bachelor Of Cosmetic Technology, Industrial And Physical Pharmacy And Cosmetic Sciences, Honors Standing

Activities and Societies: Represented the college at the Picasa National Level Poster competition in Mumbai. Member of the Editorial Board.