Prithiv Adith Praveenkumar Email & Phone Number

Mumbai, Maharashtra, India

• Developed strategic approaches for brands to effectively position and advertise their market offerings amongst their target audience.
• Worked on a diverse portfolio of brands such as Heineken, ITC Aashirvaad, RedBus, Ikea and Maggie.
• Effectively identified spaces via market research and proposed strategic approaches to tackling issues that brands face and capitalize on market opportunities.

• Developed a full-fledged advertising campaign for Indigo, a domestic LCC airline using emotional appeal.
• Elected as agency head leading a team of 51 members and in-charge of 4 departments – Account Servicing, Account Planning, Media planning and buying, and Creatives.
• The strategy, creative route and the creatives were approved by the Marketing head of IndiGo.
• Won the final client pitch and received a letter of appreciation for the same.

Managing Corporate Relations and engagements at NMIMS Mumbai, facilitating end-to-end placement process, leading a team of 8 members.

Elected as Class Representative for 4 Consecutive semesters.

Served as HOD for Esports for Rudra, intercollegiate sports fest of NMIMS, leading a team of 30 People. Part of the core organizing committee and worked closely with Marketing, Finance and administrative teams for seemless event execution.

India

• Focused on the development of a communication strategy to spread awareness about the organization and its services.
• Designed a 3-month strategy focused on amplifying the brand’s message across India making use of digital platforms.
• Developed creatives for the NGO to be advertised on social media platforms.

Mumbai, Maharashtra, India

• Team Leader for a live project done for StoneMill India under the CEO Mrs. Samira Pillai.
• Led a team of 14 members and coordinated with other verticals.
• Conducted In-depth research and developed strategies to capitalize on the market gap.
• Developed creative strategy to appeal to the target audience.

Master In Strategy And Management Of International Business

Incoming student at Master in Strategy and Management of International Business ranked #3 best Master in Management globally by QS World.

Bachelor Of Business Administration - Bba, Branding And Advertising, 3.82/4 [95.5%] , Rank 4 - Dean'S List

Part of the Social Responsibility Forum and helped organise Beach clean up, a fundraiser for providing menstrual hygiene kits to.

Higher Secondary Education, Business/Commerce, General, 95.2%

Secondary Education, 85%