● Developed strategic approaches for brands to effectively position and advertise their market offerings amongst their target audience.● Worked on a diverse portfolio of brands such as Heineken, ITC Aashirvaad, RedBus, Ikea and Maggie.● Effectively identified spaces via market research and proposed strategic approaches to tackling issues that brands face and capitalize on market opportunities.

● Developed a full-fledged advertising campaign for Indigo, a domestic LCC airline using emotional appeal.● Elected as agency head leading a team of 51 members and in-charge of 4 departments – Account Servicing, Account Planning, Media planning and buying, and Creatives.● The strategy, creative route and the creatives were approved by the Marketing head of IndiGo.● Won the final client pitch and received a letter of appreciation for the same.

Managing Corporate Relations and engagements at NMIMS Mumbai, facilitating end-to-end placement process, leading a team of 8 members.

Elected as Class Representative for 4 Consecutive semesters.

Served as HOD for Esports for Rudra, intercollegiate sports fest of NMIMS, leading a team of 30 People. Part of the core organizing committee and worked closely with Marketing, Finance and administrative teams for seemless event execution.

● Focused on the development of a communication strategy to spread awareness about the organization and its services.● Designed a 3-month strategy focused on amplifying the brand’s message across India making use of digital platforms.● Developed creatives for the NGO to be advertised on social media platforms.

● Team Leader for a live project done for StoneMill India under the CEO Mrs. Samira Pillai.● Led a team of 14 members and coordinated with other verticals.● Conducted In-depth research and developed strategies to capitalize on the market gap.● Developed creative strategy to appeal to the target audience.