- Managing a team of 100+ people. It includes people from Ad Operations, Creative & Customer Support team. - Recruiting talent across all the team. - Taking care of Quarterly Business Review with the stack holders and helping the team in preparing the monthly review. - Conducting periodic skip-level meetings to make sure everything goes fine with Leads/Manager and Team members. - Have regular 1:1 with the team members. - Periodic reviews of the team members and identify emerging talent within the team. - Work with the management team to define and implement processes and manage the daily operations of the department.- Be the primary point of contact for all client requirements and ensure that all campaigns are processed according to the contractual specifications and guarantees are met.

- Managing the team of 50+ Ad Trafficker. - Conducting periodic reviews of the team members and identify emerging talent within the team.- Work with the management team to define and implement ad operations processes and manage the daily operations of the department.- Take care of the utilization report.- Be the primary point of contact for all Client requirements and ensure that all campaigns are processed according to the contractual specifications and guarantees are met through constant monitoring and optimization to meet desired KPI goals- Stay abreast of trends in online advertising, product development, and yield optimization best - Ensure efficiency in the Ad operations process with proper guidelines and timesheets- Mentor team to Optimize campaigns, reviewing reports and making suggestions for improved performance to insure complete delivery and maximum revenue

-Contact client and inform them about the status and performance of the campaign. -Handling accounts from Australia, New Zealand, South Africa and Lateen America.-Ensure that campaigns are set up properly by sales on insertion orders, red flagging errors and/or discrepancies before campaign is booked and set live.-Campaign optimization and reporting.-Handled the FullTango campaigns which are totally conversion based. Always try new things to generate more and more leads, like doing creative tests, try different channel targeting, and site specific targeting.-Give suggestions to creative team regarding the look and feel of the banner ads. -Managing the Firefly Video campaigns.-Check the discrepancy between the 3rd party numbers and Tribal Fusion ad server numbers and optimize the campaigns accordingly. -Confirm campaigns are live and delivering properly, analyze campaign performance, ensuring they are effectively maintained to guarantee optimal delivery.-Experience in Keyword and Target audience Search-Hands on with most of the 3rd party tools like Dart, Atlas, Eyeblaster. -Having a team of 3 Associate Account Manger.

-An overall regular updating of the online markets across different vertical and sharing the same with the team and management on a weekly basis-Contributed to the development of the Trafficking UI.-Acted as main Trafficking contact for clients and resolved campaign issues.-Maintained the Operations Manual containing information, guidelines and instructions for the Traffic Department. -Dealt with all types of Rich media ads-Checking and Analyzing Ad Status-Troubleshooting delivery issues.-Implement, schedule and deliver advertising campaigns-Test creative, click-through URLs, action tracking, etc.-Confirm campaigns are live and delivering properly, analyze campaign performance, ensuring they are effectively maintained to guarantee optimal delivery.-Delegation of tasks and responsibilities among team members.

Roles and Responsibilities:1. To Prepare Paid Reports on weekly basis for Outriders (WPP Company) by pulling out clients campaign report from Google Adwords, Miva, Yahoo! Overture, Atlas, Ask etc.2. The Planners how well is the ads are performing, which keyword are performing well, which keywords have better CTR.