With over 12 years of rich experience in communications and a versatile background spanning various industries and domains, my career began as a Journalist with the Indian Express Group, providing me with a strong foundation in storytelling and content creation. I transitioned into Public Relations, followed by a role as a content writer. My journey continued in a dynamic role at a creative agency, where I leveraged my communication and strategic thinking skills to develop winning campaign ideas and build excellent client relationships. As part of a global communications team, I gained invaluable experience in both external and internal communications; working closely with the leadership team to enhance their online presence on LinkedIn and at other media engagements. I also have a proven track record in organizational branding, KPI development, and process optimization. Currently, I am the Marketing and Communications Manager at the Indian Dental Association.