Priti Makkar Email & Phone Number

United States

United States

Buying and Planning for Denims and Sportswear.Buying and Planning for - Women's Western Wear.

Responsible for managing P&L, budgeting and day-to-day retail merchandise buying and merchandising activities for Ladies Western Wear category that contributes 15% of total organizational turnover. Previously managed Denim and Sportswear category. Managed all aspects of RFQ, the competitive bidding process and the negotiation and award of contracts to vendors worldwide.Develop analytical sales reports and conduct market research on advertising trends and sales-generating activities to develop brand promotion strategy and brand building exercises.Research, compile and review historical data to forecast product need and availability and develop innovative sales strategies through close examination of inventory and product availability, pricing and store promotions. Areas of responsibility include:Range planning, assortment designs, ensuring the right product at the right time and pricingDetermine volume adjustments, replenishments and allocations to improve stock turnsSpace allocation to brands based on earning potential and visual merchandise space sellingDeciding discount structure based on aging and sell-throughVendor managementInteract with cross-functional teams from design and merchandising to develop a cohesive seasonal line plan, develop new fabrics. Coordinate with departmental staff to gather, develop and prepare monthly promotional calendars reflecting current product launches, contests and commissions. Maintain open line of communication between store managers, vendors & warehousing, and logistics personnel to expedite product orders, distribution and problem resolution.Led sales staff training programs to develop product knowledge, coach effective sales techniques and display formats for each category and created daily, weekly and monthly goals.

Worked as a part of an extended marketing division for various FMCG products. Representative clients included; Analyzed competitive dynamics and the client's supply chain management to develop strategic marketing plan and brand development strategy. Helped clients in efficient execution of various activities including advertising, promotions, relationship building with the distributor channels & the retailers, and conducting customer satisfaction surveys. Managed GINI AND JONY (a kid's wear brand) account. Responsibilities included:Devising brand development strategyDesigning a structured logistic and warehousing system for better co-ordination of product deliveriesAnalyzing sales and overall inventory and developing stock management plan to improve stock turnsDesigning store level retail promotions

Analyzed the consumer (kids) perception and purchasing habits for branded apparel from various retail outlets.

Conducted research to identify key segments to market HSBC's payment and cash management solutions.

Mms, Marketing

Diploma, Software Engineering

Bachelor Of Commerce

OTHER - computer proficiency Merchandising Management System by JDA Singapore and Retail Ideas (Data warehousing and analysis package)..

Education record