A Marketing Communication AgencyKey Result Areas: Managing & servicing of key clients such as, AMW, Ceylinco Life, Softlogic, John Keells, Dimo, Prestige and so on Identifying & developing marketing plans & presentations for clients, and involved in pitches & briefings to clients Leading business strategy for ensuring sales, market share gain, profit and margin growth  Creating product positioning to differentiate products in market and expanding… Show more A Marketing Communication AgencyKey Result Areas: Managing & servicing of key clients such as, AMW, Ceylinco Life, Softlogic, John Keells, Dimo, Prestige and so on Identifying & developing marketing plans & presentations for clients, and involved in pitches & briefings to clients Leading business strategy for ensuring sales, market share gain, profit and margin growth  Creating product positioning to differentiate products in market and expanding visibility Supervising the planning & development of the various clients marketing and communications materials. Working with a diverse team for creating & managing cross-organizational and integrated marketing strategies Show less

www.thehouzofdreamz.comKey Result Areas: Handled 360-degree marketing campaigns, ATL, BTL & TTL Marketing functions Developed logos, brand collaterals & communication material in-line with brand guidelines & standards of the various clients Monitored various marketing strategies covering digital, traditional and direct communications

Significant Highlights: Monitored various marketing strategies covering digital, traditional and direct communications Managed end-to-end planning, analyzing and integration of 360 degree marketing communication activities i.e. conceptualization, strategy planning, execution, ATL & BTL initiatives, media planning & buying and vendor management, to achieve growth objectives within budgetary constraints Shown 60% reduction in cost by setting up in-house PR team for Pan India media… Show more Significant Highlights: Monitored various marketing strategies covering digital, traditional and direct communications Managed end-to-end planning, analyzing and integration of 360 degree marketing communication activities i.e. conceptualization, strategy planning, execution, ATL & BTL initiatives, media planning & buying and vendor management, to achieve growth objectives within budgetary constraints Shown 60% reduction in cost by setting up in-house PR team for Pan India media & Middle East media  Took initiatives for building media relationships by organizing ‘Media FAM trips’ to leading players, increasing print and electronic media coverage by 150% Formulated the annual marketing calendar in terms of the marketing initiatives, branding & promotional activities Spearheaded revenue maximization efforts through client sponsored luxury events, internal events & other revenue generating events  Managed & developed loyalty rewards, gratification programs, membership programs, gift cards and implementing the same Planned & executed luxury events with sponsorships which were large in nature and helped brand visibility and foot fall resulting in revenue Launched and managed F & B promotional activities by drawing up & implementing annual promotional calendar & activities Successfully registered 90% growth in bookings from the group website by adopting digital marketing technologies Recognized & appointed as brand custodian, rolled out brand guideline manuals, standards & philosophy used by every hotel under Zuni’s umbrella Led the entire launch of the group’s first property under its own hotel brand Zuri in Bangalore followed by re-launch of all other properties under Zuri’s brand umbrella Launched brand promotion activities & strategic PR campaigns, building mindshare & winning a competitive edge in presence of international brands in the market within a short span of 6 months Show less

ROYAL ORCHID HOTELS BangaloreIt is engaged in the operation of hotels and allied services. ✔ Led a team of 4 direct reports, spearheading end-to-end planning and integration of marketing activities of 9 properties across India in addition to corporate brand building exercises through electronic, print & interactive media. ✔ Piloted strategic initiatives, launching a new heritage property, which was one of the major revenue contributors✔ Steered 4 major events as part of… Show more ROYAL ORCHID HOTELS BangaloreIt is engaged in the operation of hotels and allied services. ✔ Led a team of 4 direct reports, spearheading end-to-end planning and integration of marketing activities of 9 properties across India in addition to corporate brand building exercises through electronic, print & interactive media. ✔ Piloted strategic initiatives, launching a new heritage property, which was one of the major revenue contributors✔ Steered 4 major events as part of brand promotional activity in the hotel, within a short span of 2 months ✔ Negotiated sponsorship deals with liquor companies, which also included the sponsoring of 3 live bands for the entire year Show less

✔Spearheaded all marketing related activities.✔ From developing marketing strategies with the head of sales and executing all the activities with a 100% success rate which ewsulted in incremental revenue.✔ Organized food festivals and event led promotions to steer in more revenue.✔ Was able to contribute 15% to the overall F & B revenye,✔ Executed large scale fashion shows etc for brand building.

✔ I joined as PR Manager for the Taj Samudra in Colombo, Sri Lanka and within 3 months was promoted to handle 3 Taj properties in Sri Lanka.✔ I was responsible for all communication, Internal & External. ✔ Maintained media relationships, worked with the advertising agencies and strategized all promotion activities for the 3 hotels.

Chand Sports was a company having retails stores selling sports gear and goods in Sri Lanka as well as whole salers and distributors.We were the sole agents for brands like Adidas, Puma, Nike, Gray Nicolls, Head. Slazenger , Dunlop.I was responsible for marketing the products mainly as a whole salers and bidding for tenders.Won many tenders to supply to the Board of control for cricket in Sri Lanka , Hockey federation , forces etc.