Pritika Mathur Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Strategy, ideation, execution and analysis on @enthucutlet- a food magazine of unusual food stories from India (& sometimes beyond) by the founders of The Bombay Canteen, o Pedro and Bombay Sweet Shop.Design, ideation and social media execution of Veronica’s- a new cafe in Bandra, Mumbai.

Mumbai, Maharashtra, India

Social Media Marketing for Dice Media shows: Please Find Attached, Little Things, Adulting, What The Folks, Operation MBBS, Firsts, Clutch, Crushed, etc.Worked on branded deliverables for Bumble, Cadbury, Lenovo Legion, Unacademy, Audible, Plum, Asian Paints, Close Up, Manyavar, Sugar Cosmetics amongst others.Creating content with creators currently-https://www.instagram.com/reel/CcucV93qvPg/ https://www.instagram.com/reel/CcclOjppmnS/

Mumbai, Maharashtra, India

Scheduling, monitoring social media trends related to beauty, fashion, lifestyle & travel.Creating, curating, and managing all published content.Developing strategies across digital media platforms.

Mumbai Area, India

Marketing: Instagram, Facebook and Twitter for Girliyapa, TVF's female-centric channel.Ideating on memes and daily posts.Created content for the following brands- PepperFry, Whisper, Durex, IVF, Bosch, Unacademy, Biotique, Zomato Gold, Trivago, Horlicks, MamaEarth, Pantene, etc.Roles and responsibilities:1. Capacity for creating fun, highly usable designs and layouts,and a propensity towards simplification.2. Excellent communication, presentation, and interpersonal skills.3. Brainstorm for brands and give sustainable ideas to clients.4. Critical thinking and on-your-feet problem solving, ability to craftcreative solutions to stressful situations.5. Be able to make memes and lighten up a stressful situation bygetting the right message across.6. Have exceptional art aesthetic. Be aware of the newest designtrends while knowing what is the right design language for local users.7. Create original content and develop social media campaigns.8. Generate, edit, publish, amplify content to drive engagement,including management of paid campaigns to maximise reach.

New York

Worked on Amex, Aetna, Motorola and Pitney Bowes.Roles and responsibilities:1. Design, manage and coordinate all design assets ensuring qualityand consistency of layout, copy writing accuracy etc.2. Very organized with excellent time management skills.3. An interest in graphic design, art, interior design, andinstallation graphics.4. Have a deep understanding of creative formats and trendsacross social media.5. Be heavily skilled at tools such at Photoshop and Illustrator.6. Contributing ideas and design artwork to the overall brief.7. Understanding the visual tone of the brand and engagingin conceptualization.8. Aim to deliver work of high quality.

Mumbai Area, India

Completed a Diploma course in Art Direction. Courses included:Strategic Thinking, Interactive Concepting, Typography, User Experience, Pop Culture Engineering, Digital Photography, Social Media Management and Idea Presentation.

New York

Worked on brands such as Banana Boat, Hawaiian Tropic and Schick Hydro.🏆 The Schick Hydro Transformers ad (was released alongside the movie in 2017) was running on the biggest Walgreens billboard at Times Square for over 10 days.

Mumbai Area, India

Worked on brands such as Volkswagen, Wagga Wagga Canola Oil and Femina.

Mumbai

Interned with FACE Entertainment, NDTV Good Times. A Production house for Episodes 1-3 of Band Baajaa Bride with Sabyasachi Mukherjee, Season 6.Tasks include- Planning, Itinerary, Creative thinking, Set Design, Props.

Portfolio Course, Art Direction

Portfolio Course in Art Direction

Bachelor Of Arts (B.A.), Psychology, Sociology, English

Activities and Societies: Psychology AssociationTriple majors in Psychology, Sociology and English.

Humanities/Humanistic Studies, Class 5 To 12

Activities and Societies: Charumati House Captain, Athletics TeamGot School Colours in 4 fields- Virtue of being House Captain.

Education record