Digital Advertising Specialist
CurrentThis role focuses on the management of digital advertising campaigns on Google Ads as well as reporting on KPIs for a portfolio of agency clients. The clients operate in various sectors and industries such as food retail, industrial technology and machinery, hospitality and beauty.I also occasionally intervene within Facebook ads to set up new campaigns for those same clients.Google Ads-Keyword research-Setup and management of Google Ads campaigns (search, video and display)-Optimisation of keywords, bids and audiencesReporting-Setup and scheduling of online reports and report templates from different sources (Facebook Ads & Insights, Google Analytics, Google Ads, MailChimp)-Weekly and monthly updating of reports in Swydo, Whatagraph and Google Sheets-Writing commentary and analysis of reports when necessary