I am an international strategic advisor & consultant, author, speaker, and educator. I am the founder and CEO of Identity Praxis, an advisory & consultancy firm specializing in digital identities and personal data management, market and business development, and marketing services to Fortune 500 companies, startups, and non-profits worldwide. I teach marketing, program and speak at public and private events on identity & data, business strategy, and marketing, and host a weekly meetup for the Tinderbox community on tools for thought and the 5Cs of personal knowledge management to unleash one's creative potential. I have Four Focus Areas: 1. Support my family, industry, society2. Help us all achieve The Identity Nexus—the equilibrium state where the reward-to-risk ratio of digital identities and personal data exchange between individuals, public, and private organizations are balanced. 3. To help develop and roll out Empowerment Tech to everyone—individuals, public, and private institutions. Among other activities, this will require that we help everyone embrace the "five-fold path to phygital sovereignty."4. To teach undergraduates, graduates, and industry professionals and to keep learning myself. My primary domains of professional and scholarly interest include but are not limited to, digital identities and personal data management, self-reliance (agency, autonomy, privacy, and self-sovereignty), strategic [mobile] marketing, technology and innovation, and the 5Cs of knowledge management for unleashing creative potential. Within each subject area, countless frameworks, processes, governance models, business models, regulations, technologies, and more must be considered.I have authored and co-authored several books, including “Mobile Marketing Essentials,” “Mobile Marketing for Dummies,” and “Web Marketing for Dummies.” My publications include books, journals like The International Journal of Mobile Marketing, articles, and videos on personal data and identity management, business strategy, personal knowledge management, mobile and digital marketing, and The Identity Nexus™. I love to speak, write, research, teach, learn, innovate, cook, walk the dog, run, climb, travel and, most importantly, be of service!I earned my BS in Business Administration from Saint Mary’s College of California, an MBA from Santa Clara University, and a DBA from Golden Gate University ("Predicting Personal Information Management System Use—see https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4879650).
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Founder, CeoIdentity Praxis, Inc.Sunnyvale, Ca, Us -
Founder, CeoIdentity Praxis, Inc. Jan 2014 - PresentIdentity Praxis is a strategic advisory focussed on helping companies embrace the emerging personal information economy. -
Strategic Market, Product, And Business Development AdvisorAssurant Jan 2022 - PresentAtlanta, Georgia, Us -
Strategic Advisor, Identity & Personal Information Management Solutions Product OwnerAssurant Aug 2017 - Dec 2021Atlanta, Georgia, UsProduct Owner and advisor for Assurant's perersonal information management solution, Pocket Geek Privacy. I advised Assurant on the emerging personal information economy and support their product strategy & development, sales & business development, and market development efforts. I introduced Privowny, which was later acquired by Assurant and become the basis of Pocket Geek Privacy. -
Digital Advisory Board MemberAssurant Dec 2013 - Dec 2018Atlanta, Georgia, UsMember of the Assurant Digital Advisory Board. Advised the Assurance C-Suite on digital transformation, mobile, personal data economy, personal information management solutions, and self-sovereign identity. -
Adjunct Professor - Strategic Mobile MarketingCalifornia State Polytechnic University-Pomona May 2022 - PresentPomona, Ca, UsI am an adjunct professor of Mobile Marketing. My courses--15 weeks--are currently taught virtually. -
Adjunct Professor - Digital, Social, Mobile & Connected MarketingNational University Jan 2013 - PresentSan Diego, California, UsThe field of marketing is ever-changing. It's an honor to be able to share my knowledge, insights, and professional experiences and personal observations with the students of National University. I particularly like the online condensed class format that National University has to offer. We're able to cover a lot of ground. I teach marketing and advanced mobile marketing to undergraduate and MBA candidates. -
Co-Author Of Mobile Marketing EssentialsStukent Jul 2016 - PresentIdaho Falls, Idaho, UsMobile Marketing Essentials is an online textbook for college students and marketing professionals looking to understand the key principles of mobile marketing and how to apply them. The book is a collaboration between myself, Michael Becker, and Paul Berney, Co-founder & Managing Partner of mCordis & The Connected Marketer Institute, Mary Beth McCabe, Associate Professor of Marketing in the School of Business and Management at National University, and Micahel Hanley, Associate Professor of Advertising in the Department of Journalism at Ball State University.My co-authors and I are committed to marketing education and are donating 10% of the proceeds from the books sales to Marketing EDGE (www.marketingedge.org), a non-profit helping college students prepare themselves for a career in marketing. -
Strategic Advisory Board MemberMyplanit Jun 2018 - PresentNew York, New York, UsmyPlanit has developed a groundbreaking SaaS platform that enables real-time, predictive, personalized services. The myPlanit platform centers around its patented data schema, the GTU, or geo-temporal unit. The GTU contextualizes and harmonizes disparate data sources to create meaningful moments of fact, collectively what myPlant names the "Internet of You." Specifically, myPlanit's solution can access and align individuals' contacts (the who), calendar activities (the when and what), location (the where) with any other data feeds, at an enterprise-grade scale. For me, myPlanit is the AWS of personal data management. myPlanit's offerings empower innovative brands, businesses, and entrepreneurs; with them, they can provide people with enriching, real-time, personalized experiences or even build entirely new, disruptive (B2C, B2B, B2B2C, ME2B) personal information enriched business offerings and services. myPlanit has accomplished precisely this for the real-estate industry. It will be exciting to see what other enterprising innovators can envision and deploy when putting myPlanit at the heart of their tech stack and business. -
Strategic AdvisorPhoji Jun 2016 - PresentWaco, Texas, Us -
Strategic Advisor, Board MemberPredii Jul 2017 - PresentPalo Alto, Ca, UsI advise Predii, a leader in predictive repair intelligence, on business and marketing strategy. -
Board MemberHumanity Power™ May 2021 - PresentConcord, California, UsHumanity Power™ is a non-profit focussed on ending the ‘ism are harming the world. It is accomplishing this by offering humanity education and community efforts. -
Strategic AdvisorMilitary Connect® May 2022 - PresentParker, Colorado, UsI am helping Military Connect develop and execute marketing and revenue optimization strategies within the Military Connect multi-sided marketplace. -
Id & Data Working Group ChairmanMobile Ecosystem Forum Jul 2021 - Sep 2024Po Box 77592, London, GbI oversee the MEF ID & Data Working Group. This effort includes keeping the pulse on all things ID & Data, ID & Data working group management, ID & Date events (in-person, virtual, hybrid) programming and oversite, report authoring and thought leadership. -
Strategic Marketing AdvisorDucati North America Sep 2019 - Jun 2021Sunnyvale, California, UsI advise Ducati on strategic marketing, marketing initiatives, and agency & vendor selection. -
Author - Mobile Marketing FundamentalsLynda.Com Jun 2014 - Jan 2019Carpinteria, Ca, Us -
Member Board Of TrusteesMarketingedge.Org Jun 2012 - Jun 2018New York, New York, UsMarketing EDGE is a non-profit dedicated to helping nurture and grow future marketers. Please help us close the marketing talent gap, get involved and/or contribute to our general fund to support the above programs: https://www.crowdrise.com/marketingedge-mcordis/fundraiser/mcordis -
Co-Founder & Managing PartnerThe Connected Marketer Institute, An Mcordis Initiative Aug 2016 - Jun 2017I co-founded The Connected Marketer approach to marketing and The Connected Marketer Institute (TCMI), an mCordis initiative, with my business partner Paul Berney. TMCI focussed on building a community around The Connected Marketer™ approach to marketing. The Institute looks to ensure brand marketers and marketing technology providers have access to the skills, partners and frameworks, best practices, standards, advisory and educational services needed to succeed in this new era of the connected individual.Those interested in getting involved and becoming a member of The Connected Marketer Institute should visit http://www.theconnectedmarketer.com/.
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Co-Founder & Managing Partner, Mcordis & The Connected Marketer InstituteMcordis, Inc. Jan 2014 - Jun 2017Warwick, England, GbAbout mCordis & The Connected Marketer InstitutemCordis is a mobile and connected marketing educational and advisory firm. We educate brands on placing mobile and connectivity in the heart of their marketing through educational programs and strategic consulting and act as neutral advisors when introducing them to ConTech (MarTech, AdTech, IoT providers). We advise ConTech suppliers on their proposition, go-to-market strategies, and educational marketing & sales efforts. In addition to delivering our own educational programs, we also deliver education through other groups; we’re on the faculty of marketing for the Association of National Advertisers, The Direct Marketing Association, The Marketing Academy, Institute of Direct and Digital Marketing (The IDM), The Path To Purchase Institute and National University. Click here to learn more about mCordis, www.mcordis.com.The Connected Marketer Institute is an mCordis initiative; an initiative focused on building an industry community around The Connected Marketer (TCM) approach to marketing. The TCM Approach is rooted on one principle, "marketers should strive to serve individuals, create value for and with people, not from them, on the individual's terms." The TCM Approach Framework has three pillars that marketers can leverage throughout their products, services and brand experiences,1) The Four Primary tasks--understanding, enabling, barrier reduction, service 2) The Four Human Dimensions-- physical, digital, sensorial, emotional3) The Seven Layers of Connectivity--connection, collection, monitoring, analysis, prediction, synchronization, real-time serviceWe invite companies to join us in shaping the community and The Connected Marketer approach to marketing. The first tier membership, Associate Member, is FREE. Click here to learn more and join us mcordis.ly/tcmi-join. -
Co-FounderArcher (Formerly Iloop Mobile, Inc.) Jun 2004 - Aug 2014Archer Mobile (formerly iLoop Mobile, acquired by and merged with Lenco in 2010) is the leading, global, provider of interactive mobile marketing information and entertainment applications and services. In addition to offering a wide array of private label premium SMS and MMS programs, Archer gives brands, content owners, and marketing agencies access to its mobile marketing technology so that they can run their own programs. With Archer's Marketing Manager solutions, marketers deploy network approved marketing campaigns in a matter of minutes.
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Mobile Marketing Association Board MemberMobile Marketing Association May 2004 - Jul 2014New York City, Nyc, UsHave been a member of the MMA Board of Directors for a number of years: 2004, 2005, 2007, 2008 (Elected North America Director At Large and held seat on global board), 2009 (elected Global & North American Vice Chairperson). In 2010, 2011, 2012, 2013 I ran the board as the NA Managing Director of the MMA. In 2013 I left the MMA, upon leaving the board voted me in as an honorary board member for two years (2014, 2015). In Addition, I created the MMA Academic Outreach Committee founder and Co-chair (2005~Present), Founder and Co-editor of MMA International Journal of Mobile Marketing (2006~Present) and active contributor to a number of other MMA communities and activities. -
Managing Director, North AmericaMobile Marketing Association Jan 2010 - Jun 2013New York City, Nyc, UsReported to the Global CEO. Oversaw all MMA North America (NA) regional efforts. Oversaw the NA regional P&L, board of directors, membership, strategic guidelines & standards, events, marketing, public relations, publications, education, research and special projects. Led an organizational turnaround starting in 2010. -
Adjunct Professor & Guest SpeakerGolden Gate University Jan 2003 - Jan 2009San Francisco, California, UsAdjunct professor of International Management, Business Strategy, Mobile Marketing and guest speaker. -
Director, MarketingEcrio Inc Jan 2000 - Dec 2002Ecrio is a mobile instant communications applications and infrastructure software provider to enterprises and mobile operators.While at Ecrio I oversaw In and Outbound marketing. Managed client/server products from initial specification to delivery. Conducted customer, prospect and investor sales and training programs. In addition, I looked after outbound press and analyst relationships, events, web site creation and maintenance, UI design, and authoring of product & marketing documentation. Through Ecrio, I became intimately familiar with SMS, MMS, EMS, IMPS (instant message and presence services) messaging solutions, as well as Palm, Pocket PC, Smartphone, Brew, Symbian OS and other client platforms.
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Product ManagerGemstar International Group May 1999 - Aug 2000Gemstar, formally NuvoMedia, created the Rocket eBook, a handheld electronic reading device and sever infrastructure for secure electronic content distribution over the Internet. NuvoMedia was acquired by Gemstar, January 2000.Managed two Internet Web sites (public access content library and eCommerce site for periodical sales) and three software products: a software developers kit, content packaging tool, and a PC emulation of the Rocket eBook. Responsible for product roadmap, business plans, requirement and specifications. Managed content, eBook, sales analysis.
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International Business Architect/Product ManagerHewlett-Packard May 1996 - May 1999Houston, Texas, UsHP's AISO division designed and integrated custom satellite and distributive measurement communication test solutions. International Business Development, May 1998 May 1999Represented division to both customers and HP Field. Negotiated solutions and contracts, and closed over $20 million in custom satellite test solution business. Product Marketing Manager, May 1996~May 1998Responsible for both Business Development and Product Management of the HP Custom Power Supply Test System Platform. -
International Sales & Product ManagementA&D Company May 1991 - May 1996A&D Company is a multinational providing weighing & control instrumentation, and medical monitoring solutions.A&D Engineering. Milpitas, CA, June 1994~May 1996United States subsidiary of A&D Company.Medical Equipment Sales RepresentativeManaged North and South American consumer and professional standard product channels, as well as West Coast HMO and manufacturer representative accounts. A&D Company Limited, Tokyo, Japan, August 1991~May 1994 A&D Company Headquarters. International Sales RepresentativeManaged Western Europe consumer and professional standard product and OEM channels.
Dr. Michael Becker Skills
Dr. Michael Becker Education Details
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Golden Gate UniversityBusiness Strategy -
Santa Clara UniversityMaster Of Business Administration - Mba -
Saint Mary'S College Of CaliforniaBusiness Administration -
Sophia UniversityBusiness And Economics
Frequently Asked Questions about Dr. Michael Becker
What company does Dr. Michael Becker work for?
Dr. Michael Becker works for Identity Praxis, Inc.
What is Dr. Michael Becker's role at the current company?
Dr. Michael Becker's current role is Founder, CEO.
What schools did Dr. Michael Becker attend?
Dr. Michael Becker attended Golden Gate University, Santa Clara University, Saint Mary's College Of California, Sophia University.
What skills is Dr. Michael Becker known for?
Dr. Michael Becker has skills like Leadership, Product Marketing, Direct Marketing, E Commerce, Powerpoint, Strategic Partnerships, Public Speaking, Web Marketing, Online Marketing, Mobile Strategy, Digital Strategy, User Experience.
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