Fast-paced collaboration with a diverse startup team forged and awarded during the Latin America vs Covid-19 challenge initiated by the Massachusetts Institute of Technology. Dedicated to offer a two-sided platform to equalise access to qualitative healthcare in South America during and beyond the pandemic.

• Accountable for the development and initial implementation of the Commercial IT Strategy for Consumer Health, inclusive of measurement, updates and scorecarding• Responsible for ensuring an Enterprise Architecture for Marketing & Sales in Consumer Health• Part of a senior management team that helped to develop a cross­ functional Data Analytics vision & approach• Lead and orchestrate divisional activities to increase success of HCP Digital Marketing on global and regional level.• Serve as the Consumer Health IT representative in order to develop an enhanced business partnering training, communication and organizational setup• Providing knowledge about best practices as well as competitors' situation regarding the IT function to the group overall.• Managing relationships and networks with key stakeholders with a specific focus on country IT BPs across the regions• Key partner of the IT Operations organization in order to drive an increase in knowledge and understanding of the Consumer Health business.

• Serving as regional IT contact and trusted advisor to the Country Division Heads and local IT functions• Assuming accountability for the implementation of the IT strategy, demand, budgets, investment portfolio and operational feasibility for Consumer Health Europe• Assuming responsibility for understanding potential regional activities and/or synergies across Europe and maintaining a close relationship with country IT organisations to drive an aligned portfolio and regional view as required• Managing relationships and networks with key stakeholders with a specific focus on country IT BPs• Providing guidance to the country IT teams in helping to define a framework for projects and ensure optimal transition to the teams responsible for execution

Assignment to initialize and further develop Digital Marketing tactics according to local strategy with focus on the Pharma-Division

Creating promotional campagnes using various marketing channels, sales&cost forecasting, setup brand strategies, post-patent management, implementing digital roadmaps from briefing and agency selection to training and rollout

Implementation of CRM system based on Siebel, training of all involved departments, creation of reports, analysis of KPI's, collaboration with consultants

Drive performance of established and launch brands from therapeutic areas like cardiovascular and gastrointestinal, cme's

Local realization of global sales force effectiveness program, including the reporting of KPI's.