Priya Heer Email & Phone Number

United Kingdom

London Area, United Kingdom

Moving into my role within Paid Search, I am focusing on creating and executing high-performing campaigns while fostering strong client relationships and delivering tailored strategies to meet their business goals.Key responsibilities and achievements include:Paid Search Campaign Strategy & Execution:Developing comprehensive paid search strategies, including keyword research, ad copy creation, bidding strategies, and budget allocation to maximise client ROI.Continuously… Show more Moving into my role within Paid Search, I am focusing on creating and executing high-performing campaigns while fostering strong client relationships and delivering tailored strategies to meet their business goals.Key responsibilities and achievements include:Paid Search Campaign Strategy & Execution:Developing comprehensive paid search strategies, including keyword research, ad copy creation, bidding strategies, and budget allocation to maximise client ROI.Continuously optimising campaigns across platforms to ensure performance remains aligned with client objectives.Client Relations & Communication:Building strong relationships to understand business needs and align paid search strategies to their goalsDeliver clear actionable reports and presentations to provide strategic insights and recommendations, ensuring clients were well-informed and confident in their marketing investments.Performance Monitoring & Optimisation:Closely monitor campaign performance and analyse key metrics (CPC, CTR, CPA, ROAS) to identify trends, opportunities, and areas for improvementMake data-driven decisions to optimise ad performance, achieving increased conversions and reduced costs.Cross-functional Collaboration:Collaborate with account managers, data analysts, and creative teams to deliver holistic marketing solutions and provide strategic recommendations to enhance overall client performance.Market & Competitor Analysis:Conducted regular analysis of market trends and competitors, adjusting paid search strategies to stay competitive and capture new opportunities.Additionally, I was part of the team that earned Google’s Test & Experiments Certification, the first agency to achieve this. The certification involved training in advanced methodologies, including:- User Conversion Lift: Measuring channel-specific incrementality- Geo-Experiments and Incrementality Testing: Testing campaigns for direct KPI impact- Causal Impact Analysis: Analysing strategic changes Show less

Buenos Aires Province, Argentina

Here I had the opportunity to work in a data-driven marketing environment known for its forward-thinking approach and commitment to excellence. I contributed to innovative campaigns that blended creativity with data science, continually improving client outcomes through performance-based strategies, while also participating in exclusive workshops with industry leaders like Google and Meta, to gain insights into the latest tools and trends in digital marketing.My key responsibilities and… Show more Here I had the opportunity to work in a data-driven marketing environment known for its forward-thinking approach and commitment to excellence. I contributed to innovative campaigns that blended creativity with data science, continually improving client outcomes through performance-based strategies, while also participating in exclusive workshops with industry leaders like Google and Meta, to gain insights into the latest tools and trends in digital marketing.My key responsibilities and accomplishments include:Holistic Training:Gained comprehensive training across traditional (eg OOH and paid social) and emerging channels like influencer marketing, enabling a deep understanding of digital marketing techniques.Platform Expertise:Earned certifications in DV360, GA4, SA360, and Google Ads, equipping me to optimise performance and deliver forward-thinking strategies.Data Analytics & Visualisation:Worked with BigQuery and other data sources to aggregate insights and present them using tools like Looker Studio. Created dashboards and slide decks to make complex data accessible to clients.Client Performance Analysis:Developed decks combining data from multiple sources to showcase client and competitor performance, providing actionable insights for optimisation.Internal Tools Development:Created tools to streamline data tasks, including a benchmark tool for financial year performance segmented by brand and channel, improving efficiency across teams.Quality Assurance:Ensured high-quality client-facing proposals through rigorous QA processes, guaranteeing polished and accurate deliverables.Geo-Testing Expertise:Collaborated with clients to apply geo-experimentation methodologies in marketing strategies.Training & Development:Delivered internal presentations covering Incrementality Testing and Causal Impact Analysis, among other tools.SEO & Keyword Research:Conducted SEO audits and keyword research to improve organic search visibility. Show less

Sheffield, England, United Kingdom

Took the initiative to serve as Charity Officer within my role as hospitality staff. For this I organised and led raffles, games, and fundraising activities to support the company’s nominated charity, CLIC Sargent. This role allowed me to contribute to a meaningful cause while fostering team engagement and enhancing the community spirit within the workplace.

Leicester, England, United Kingdom

I began as a team member and quickly progressed to Team Leader, managing teams of up to 20 colleagues. My responsibilities included:- Cash handling and till procedures- Overseeing opening/closing procedures- Catering for large groups, including foreign summer schools and NCS- Setting up and restocking pop-up bars for gaming conventions- Managing allergens and communicating with customers regarding dietary requirements- Organizing and catering VIP events for companies… Show more I began as a team member and quickly progressed to Team Leader, managing teams of up to 20 colleagues. My responsibilities included:- Cash handling and till procedures- Overseeing opening/closing procedures- Catering for large groups, including foreign summer schools and NCS- Setting up and restocking pop-up bars for gaming conventions- Managing allergens and communicating with customers regarding dietary requirements- Organizing and catering VIP events for companies such as Joules, HSBC, and University Alumni, as well as weddings- Achieving record turnover during Graduation 2019, selling Prosecco, coffee, water bottles, and premium gin Show less

Master Of Science - Ms, Science Communications

This course allowed me to blend my passion for science and communication, creating accessible media to translate complex topics.

Bachelor Of Science - Bs, Biological And Biomedical Sciences, Upper Second Class

Particularly enjoyed researching abstract concepts like the Synaptic Homeostasis Hypothesis or SHY, which I explored in my dissertation..

A Levels, Maths / Biology / Chemistry / Extended Project Qualification, A / A / B / A*

Activities and Societies: Organized and contributed to a Stem Cell Drive for the Anthony Nolan campaign, raising awareness and supporting.

Gcse'S, Triple Science, Economics, Sociology, History, English Literature And Language, Maths, All A* To B

Gcse, Statistic, A