Lead the Marketing team and own responsibility for the ACUVUE portfolio, Canada’s leading contact lens brand. This includes 7 unique product launches and the ownership of maintaining/growing 40% market share. Also led the end-to-end transformation for JNJ Vision, developing and executing on the comprehensive long-term digital roadmap rooted in elevating the Canadian ACUVUE experience. • Led the national launch of Acuvue.ca, this involved securing and aligning global resources on the first bilingual rollout for JNJ Vision. The program launch has become a best practice for other regions. Results included increases in website traffic +23% VYA and time spent on the site +50%. Engagement with the “Eye Care Professional (ECP) Locator” feature tripled, a metric that was subsequently incorporated into regular reporting the sales team offers to customers, to demonstrate the added value of partnering with ACUVUE• Conceived and launched the Acuvue Library website, North America’s first-ever online digital portal for ECP’s to access ACUVUE digital marketing materials. Over 500 artifacts (bilingual) available across Canada • Took a risk and developed the humorous, “Isn’t it time you tried contacts?” social campaign which, after successfully launching in Canada, was leveraged in the US and Brazil. The Canadian Marketing team won a North American Burke Award for best campaign • Led comprehensive digital upskilling of 100% of Canadian leadership, marketing and the field sales teams in order to inspire new creative thinking, deepen customer relationships and strengthen brand love for ACUVUE (curriculum created in collaboration with Facebook, Google, media agencies, Salesforce, Amazon)• Identified opportunities to rebuild a market with customers under the age of 40, with whom JNJ Vision had the lowest share - launched first ever “Top 40 Under 40” training program, successfully targeting cross-country KOLs (key opinion leaders), increasing post-training sales by 17%

Led a national team to manage various category-changing contact lens product launches. Oversaw all Canadian customer education activities and managed an external team of doctors speaking for JNJ Vision across the country.• Successfully led business case to North American Leadership Team for pulling forward Moist Multifocal launch (from 2016 to 2015) and thereafter created comprehensive go-to-market strategy and plan which led to a 10% share increase in the category• Oversaw development and execution of first-ever integrated Ethnic Marketing Strategy focused at winning with the Chinese Canadian consumer, to successfully support launch of beauty product already entrenched in Asian market• Restructured the team of doctors speaking for JNJ Vision to be more inclusive and to infuse fresh, young voices more representative of changing customer landscape. This led to an increase in attendance of educational events by +45%

• Successfully developed customized training programs for large national retailers such as Costco, Loblaws and Walmart in order to change prescribing behaviour• Conducted first-ever “Presentation Effectiveness” speaker training, which improved feedback scores for speakers and provided best-in-class tips to new speakers. +1500 ECPs participated in educational events in 2013, creating a new benchmark for excellence• Organized the first Women in Optometry TVCI training event with 50 KOLs from Canada at Global HO in Jacksonville, FL, which increased post-event sales of ACUVUE by ~18%

• Consulted Canadian KOLs on how to incorporate the prescribing of multifocal contact lenses into practice, growing sales by 18% in 2011 and ranking first nationally

• Consulted physicians on how to transition to a Family Health Organization (FHO) from other primary care models. Increased NPS scores for Cirrus by +15%

• Managed $4M territory and executed consultative sales calls on ECPs for the sale and promotion of ACUVUE contact lenses, exceeding sales-to-quota target by 107 percent and earning first place ranking nationally. Winner of 2008 President's Club award

• Selected as first recruit of JJV’s s Sales Leadership Development Program and converted a declining territory from -9% to +12% growth in less than one year