• Worked on end-to-end research projects like Usage & Attitude studies, Brand Health Tracking, Adhocs, Campaign effectiveness, Consumer Segmentation Analysis, Competitive Analysis, NPS, Dipsticks across industries for International clients and Ad Evaluation/ Testing.• Managing Ad Testing studies for Unilever Asia Pacific regions, Loreal (Garnier).• Generating Marketing or Consumer Insights from panel data and secondary sources on consumer behavior, needs, expectations and perceptions.• Developing research ideas, framing hypotheses, analyze quantitative and qualitative data, harmonize findings• Ensuring timelines and quality of deliverables including quality checks for every project.• Business writing and presentation.• Client servicing, project execution and delivering research solutions.• Client management and communication on end to end studies.

• Responsible for various customized Market Research Reports across industries. This role gave me a wide exposure to clients in Consumer goods, Telecom, Healthcare, Automobiles and Media sector and knowledge on several industries. Bringing innovation, newness and creative approach in each project.• Client servicing, project execution and delivering research solutions.

• “On-field" internship with regular visits to different markets in Kolkata.• Observing the distribution, SKUs present in showroom, supply, mapping customer requirement with availability of variant in retailer shops, taking note of customer feedback and retailer feedback and reporting the same to the territory/area sales manager.• Understanding retailer satisfaction on packaging, order turnovers, quality, durability of the products and behavior of salesperson.• Closing the gaps for the brand and giving direction to the brand to grow further by fulfilling customer and retailer expectations.