• Manage 4 branches within the Group which included a staff complement of ±45 ppl.• Manage buying of stock including Alcohol beverages• Daily Cashing Up & Banking• Implementation of Company Policies• Assist at difference branches as needed• Delegate Kitchen requirements• Ensure production/hygiene requirements are met• Ensure Quality of production & Food Safety standards as per requirements are met• Manage all HR related matters• General Manager duties• Assist with training department staff• Maintain general housekeeping• Ensure that all rules and regulations are adhered to• Prevention Maintenance• Health & Safety

Brands Exposure: Lancewood, Bel, Goldcrest, NCP Yeast, Goldcrest• Negotiating Commercial Trading Terms & Key Accounts functions in various Retail & Wholesale channels i.e. IBC, Shield, Masscash, Tradeport, Spar, Boxer, UMS, Cambridge, Rhino, Shoprite and Checkout etc.• Negotiate deals, drive volumes, manage Ad spend• Extensive experience handling National & International brands• Compiling budgets & forecasts• New listings & implementing PI’s• Developing Sales Plans & follow through with Execution• Key responsibility driving Sales in all channels Retail, Wholesale.• Compiling Monthly Sales Reviews for Customers & Sales Team • Discuss Performance with recovery plans with Customers & Sales Team• Liaising with Principles & Brand Managers, implementing promotional plans and analyzing ROI on trade activities• Trade Visits with Reps • Monthly CPM with Sales Team• Presenting New Products and implementing activations• Driving business in conjunction with Promotions Co. and driving in store promotions with Promoters• Continually building & maintaining relationships with Customers• Forecasting Stock for local & international procurement• Sales analysis & budgets for Sales Team

• Manage Sales, Merchandising & Distribution Agents/Team• Negotiating Commercial Trading Terms, Managing Key Accounts in various Retail & Wholesale channels• Extensive experience handling National & International brands• Preparing & Reporting on budgets• Forecasting & Procuring Stock• Developing Sales Plans & follow through with Execution• Key responsibility driving Sales in all channels Retail, Wholesale & Hospitality• Compiling Monthly Sales Reviews for Customers & Sales Team (Qlikview)• Discuss Performance with recovery plans with Customers & Sales Team• Set KPI’s for Sales team and measure them quarterly• Liaising with Principles, implementing promotional plans and analyzing ROI on trade activities• Trade Visits with Reps & Principles• Manage Monthly CPM• Presenting New Products and implementing activations• Driving business in conjunction with Promotions Co. and driving in store promotions with Promoters• Continually building & maintaining relationships with Customers• Forecasting Stock for local & international procurement• Sales analysis, compiling of budgets, managing regional GP& Commissions• Ensuring that the business unit is Profitable, and managed effectively to meet all business partners requirements

• Manage total regional operation, Sales & Merchandising Agents, Distribution agent.• Key Accounts National & Regional• Manage KZN & E/Cape Sales Team (Team of ±50 ppl)• Responsible for Warehouse stock & staff • Procuring stock from National Warehouse and Suppliers • Manage stock rotation, implementation of procedures in Warehouse (20 Permanent & 24 Temp Staff)• Handling Disciplinary Hearings, CCMA • Managing Fleet maintenance & expenses• Compiling Sales Budgets, managing Sales & Marketing Expenses• Negotiating Promotional Plans with Customers, Compiling Advertising & Promotional Grids• Creating New Product Launch Campaigns• Driving products at store level and with Consumer• Creating Brand Awareness• Trade Shows, Inter-active Promotions with target market• In-store advertising,• Sourcing POS, developing branding campaigns, ensuring promotional and branding drives are followed through. Measure success or failures• Liaising with promotional agencies• Compiling ad’s for Customer Magazines• Negotiating Trade Agreements• Managing Merchandising Agents• Revamping Products, New Packaging• Negotiating Trading Terms

Servicing Wholesalers & Retailers Liaising with buyers, negotiating prices & deals drive promotions.Independent Stores listings and trade terms.Manage Promoters/Merchandisers