Priya Santhosh Email and Phone Number

• Business Development and RFP Support – Evaluate digital marketing LOB proposals, resourcing proposals and estimation• Solution Development – Arriving at Solution Architecture and design for Marketing management offerings. Assist the team technically in solution development identified offering and proof of concept development for newer content offerings.• Technical Governance/Project Delivery – Provide on ground technical governance for all customer deliverable projects and ensuring quality and timely delivery of scope committed• Competency Management – Build, Expand and Sustain capabilities around MarTech/AdTech space of Digital Marketing line of business

Web Strategy - Design and implement a strategic plan for how to use the web to grow the business.Web Experience - Collect qualitative and quantitative data through Hotjar, Google Analytics, and various IBM tools and use them to understand web visitors, their behavior on the web, their key tasks, and key challenges in their experience on ibm.com. Web Content Management - Understand and use content models to manage web content for the purpose of checking, editing, and publishing content for web pages. Working on Drupal CMS platform. SEO Strategy and Execution - Create and launch Search Engine Optimization (SEO) programs for the IBM website, identify areas of improvement and ensure that sites are technically optimized to attract and engage the visitors that closely match the target audience profile.Web Navigation Optimization - Facilitate the visitor navigation from one page to another within the website with the purpose of helping the user achieve their business goal.Online Commerce - Implement online merchandising tactics to accelerate purchase decisions, including upsell and cross-sell, pricing promotions, and other purchase incentives.Web testing (A/B and MVT) - Testing web optimization hypotheses (changes on content, navigation, forms) to improve the user’s experience on the web page and increase engagement on the page. Web Personalization - Provide a tailored experience for audiences relevant to the locales through Optimizely, in order to improve the user's experience and increase engagement/conversion.

• Generate monthly deep dive traffic spreadsheet reports along with insights and recommendations by country and programs from Unica NetInsight tool• Run regular and ad-hoc metrics reports to determine areas where we are successful or could see improvements. • Create detailed spreadsheet reports of Pipeline, Email, eNurture, campaign and offers / assets performance with graphs• Interpret and Analyze the data with the metrics received and provide insights and advise on possible actions

• Engage in eNurture strategic discussions at Global level to drive pipeline.• Design eNurture Program framework, offers and work with WW Program / Content owners.• Create and manage Go To Market kits• Create ECM eNurture presentation and demonstrate the same to country heads• Review the assets and offers prepared and implement the campaign across specified geographies• Lead weekly calls with respective country heads to discuss campaign strategy and execution plan. • Analyze eNurture performance and results along with Country Heads and prepare a metrics report for further analysis and come up with recommendations for scope of improvement