Priya Singh Email & Phone Number

Redmond, Wa, Us

Redmond, Washington, Us

PM in M365 Enterprise + Cloud Team

Redmond, Washington, Us

PM in M365 Enterprise + Cloud Team

Redmond, Washington, Us

PM at M365 Enterprise + Cloud Engineering Team

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Client: Leading Multinational Media Conglomerate●Implemented an ETL solution to integrate and analyze digital marketing data from Salesforce, Adobe Analytics, Google Ads and Hive9 using SQL, Python, Alteryx and APIs to develop a standardized reporting system●Developed causal inference model in R to estimate the effect of marketing campaigns on sales and customer engagement●Built Quality Assurance and Business Intelligence dashboards in Power BI and Tableau to track marketing KPIs and ensure data integrity; reduced data errors by 100% and Q&A review man-hours by 90%Client: Leading Hospitality and Entertainment Business●Leveraged disparate data sources with millions of rows to better understand current promotional effectiveness of various coupons and establish distinct customer segments using Python●Revamped coupon mailing strategy by defining customer segments using K-Means & recommending coupons using Collaborative Filtering leading to 25K potential customers in 6 months●Concluded an actionable strategy to increase yearly revenue by $3.5 M and headcounts by 100 KClient: Mall of America ● Synthesized customer calls data with R and Python to mine call patterns and gave recommendations for Client's staffing and patrol routes; used Apriori algorithm to generate pattern.● Transformed raw, unstructured data to compelling visual stories using Tableau for business stakeholders to facilitate decision making.

Round Rock, Texas, Us

● Developed a Dot Net interface, which connected 26 unique applications with heterogeneous platforms, thus saving 4400 man-hours per month. ● Developed monitoring tool for tracking live customer order status. This tool helped in identifying the major applications where the customers’ orders were failing, thus helping in finding critical bug. ● Represented Dell India in Global IT Development Summit held in Austin, US- awarded Dell Rockstar Award; India Lead of Marketing and Networking Committee.

Round Rock, Texas, Us

● Designed and developed Dell ordering tool, which reduced the manual effort required for business testing by 83%. This tool created 6000 orders per day, thus reducing costs by $120,000. Awarded with the Platinum Award, the highest Excellence Award in Dell, for this achievement.● Automated 7 major Dell applications,and developed scripts, which reduced manual intervention in testing any new or existing feature in the applications by more than 90%, easing the identification of elusive critical bugs. ● Initiated Dell IT development newsletter. It has been recognized at Dell global headquarter and has been emulated by Malaysia, the US and Ireland offices of Dell - awarded Dell Rock Star Award.

Round Rock, Texas, Us

● Developed TweetBuy - the POC for integration of Dell sales with Twitter, a tool that when implemented will help customers buy Dell products from Dell’s Twitter handle. Recognized with the CIO Special Mention Award for the innovative idea of TweetBuy. ● Optimized the order management system, resulting into increase in sales by 12%, increase in the customer satisfaction score from 82% to 90% and optimization of order processing - leading to minimum delays and back orders.

Master Of Science - Ms, Business Analytics

Bachelor Of Technology (B.Tech.), Electronics And Communications Engineering

Senior Secondary Certification

Secondary School Certification