Priya Singhal Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai Area, India

Analyzed Customer behavior in Organized Retail Market- Interacted with the client to understand the business problem and thereafter performed extensive research to understand the nature and cause of the problem. Finally suggested Campaigns & offers around the same. [Platform: SQL]Managed multiple projects simultaneously across different Retail businesses such as Fashion, Grocery and TravelDeveloped statistical Model to ascertain the target population which can undergo a performance upgrade. [Platform: KXEN]Performed Cluster analysis on the customer base to identify their distinguishing characteristics and suggested action points for each group. [Platform: SPSS]Delivered many ad-hoc projects in response to client's standalone requestsKey Assignments: Core Category Segmentation: performed segmentation to identify product categories which were most preferred in consumer basketsLife-Stage Segmentation: analyzed consumption pattern for different life stagesCustomer Loyalty Program: developed Loyalty Program to identify and reward repeat customers Customer Profiling: observed change in consumption pattern of customers who moved from one loyalty band to another

Developed Acquisition Strategy, Retail Private Label - Formulated strategy to acquire customers for one of the merchants in the PLCC (Private Label credit card) portfolio for US market. [Platform: SAS, CHAID, Pivot Table

Portfolio Analysis & Behavioral Segmentation - Analyzed the credit card portfolio of a leading Thai Bank Carried out a project to assess the opportunity of Personal Loan Cross-Sell for a leading Indian Bank

"Scope of Forex in Diamond Industry": studied the restrictions and procedure of NDF trade in IndiaPrepared a "Financial Plan for Debt Raising", Debt Capital Market: it entailed forming the client's debt repayment schedule to fulfill pre-specified revenue targets

Masters, Economics

B.A. (Hons), Economics

Activities and Societies: Nature society, Fine arts, NSSO

Aissce, Cbse) Commerce; Maths, 2003

Education record

Education record