Business Insider, the leading global news publication, with headquarters in the US, and a presence in over 20 countries. With an unmatched reach and influence over global news coverage and investor sentiment, it has now well expanded its footprints in India. - Conceptualised and realized new products & IPs: The Big Reset, Global Business Conclave - Trends Festival, Future of Work, MSME Exchange, Budget Insider, Money Insider; These unlocked newer revenue streams for the business. - Operational responsibilities included concept design, brand direction, speaker acquisition, content planning, creative visualization and social activation across multiple editions. - Established and harnessed relationships with policymakers, leading global and Indian business icons, economists, influencers and powerful thought leaders across various domains to add gravitas to the properties.- Strengthened cross-functional collaboration between editorial and sales to build commercially relevant products.

Times Bridge is the private equity arm of The Times of India group, engaged in enabling international businesses to launch and operate in India. The group’s partner businesses include Headspace, Business Insider India, Stockwits, Smule, Girl No Effect, Houzz and The Weather Channel amongst others. - My role spans across the Times Bridge proposition, portfolio, markets, business challenges and partnership opportunities; in line with the partner account vision, strategies & capabilities. - Execute Ips and partnerships working with Times Bridge products, brands, retention & acquisition driven stakeholders.

Houzz is a global design unicorn, providing people with everything they need to improve their homes from start to finish. Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. Headquartered in Palo Alto, CA, Houzz also has international offices in London, Berlin, Sydney, Moscow, Bangalore, Tel Aviv and Tokyo.- Led the India account of the world's biggest architectural & design platform, at Times Bridge - Augmented Houzz India’s presence amongst the target audience by on-boarding country’s top design and architectural professionals on the platform.- Created multiple global and Indian IPs and digital assets: Best of Houzz, India’s Most Popular Homes, Houzz and Home Survey which ensured high traffic numbers and brand growth. - Supported the editorial team and enabled the augmentation of targeted local content on the platform. - Overall responsibility for branded content on the platform, local PR relations, brand marketing efforts and collaborations with key industry bodies.

Conceptualised the brand story, brand name and identity, product mix, content strategy, web presence of Isak (presented and invested in Shark Tank India).

Aisthetikos a full-service spatial and product design consultancy, focussed on uniting the intersections between design, architecture and visual culture. Our work was focused on curating spaces and building environments, melding operational, digital, and physical elements across a spectrum of diverse spaces.- Set up the company to build an extensive portfolio of residential and hospitality projects embodying a diverse selection of scale, geography and style. - Overall responsibility of business development, conceptualization, project planning, design & execution. - Spearheaded all design channels - Space planning, interior architecture, CAD drafting, 3D visualisation and VM & Art curation

- Responsible for managing client projects collaboratively with consultants in multiple functions across all regional offices - audit, tax, advisory, consulting and other verticals. - Restructured & monitored C&M department’s internal deployment processes to optimize delivery & quality control; resulting in a resource utilization of 95 % & multiple project wins.- In charge of special projects & employee engagement initiatives from global member firms. - Managed the national CSR campaign with successful nationwide deployment - Initiated national web activation – Periodical communique, national alumni portal & policy publications, and thought leadership.

- Spearheaded the re-launch of Indiatimes Travel Product - Flights, Hotels, Holidays, Cruise, Group & business, US-India, Auctions. - Designed & monitored new Indiatimes Shopping Product including optimal user experience, navigation flows, action points & on-site content. - Led the product development & client management of multiple white label sites - Managed multiple fast-paced web marketing projects on-time & on-budget.- Provided 40% savings in traditional marketing spend through digital campaigns across internal verticals. - Initiated cross-vertical content optimization with network channels boosting performance from 4x to 8x.- Responsible for all content modules - internal & external strategy & deployment.

- Responsible for the Mega Brand of Living Media India - Subscriptions entailing both retention & new acquisition plans. - Successfully initiated partnerships with in-house verticals to devise mutual economies - Supervised brand research & Remodelled a new loyalty program.

- Part of the launch phase, supervised user acceptance testing to eliminate functional incongruity.- Opened a new revenue stream: The Wedding Directory, which developed into a nationwide team & contributed a regular funnel for revenue.- Improved customer retention through loyalty programs and offline event (Swayamvar)- Content Development – On-site and external content deployment.

- Founding member Magicbricks.com – co-created the product, concept, design and development, wireframes & functional specifications on-page functionality, communication structure, navigation flow.- Managed the interface development of the site with the external technology partner- Developed the page level content of the entire portal & the external communication plans. - Singularly built and implemented a complete content transcription module - defining process flows, developing system interface & vendor management.

Initiated & implemented the launch of targeted functionalities on the site – both candidate and corporate side. Development of stringent Quality Checks & Controls for the portal.