The past 16 years of being in media planning has taught me two big things. One- the consumer is actually the king, which means that if you can’t figure out ways to keep the king happy, you better leave the game. Fortunately, I managed to learn the rules of the game and touch the lives of millions of consumer. Two- you have never learnt enough, because something or the other will change, either your brand’s 6Ps, or your competition’s, or the technology and the only way to survive is to adapt and relentlessly keep going. I believe that if you look for the best, you actually end up getting it! That’s what makes my journey even more interesting. Over the past 10 years have worked across one of the finest brands in the country ranging from Citibank, Nivea, Times Now, Diageo(Scotch category), Star Plus, Cadbury, Lux, Axe, Knorr, Kwality Wall’s, Pepsodent, Closeup, Kellogg’s to name a few.