As the Marketing Manager at Bread and Salt Afghan Cuisine, I lead comprehensive marketing efforts that blend creativity with data-driven strategies. My role involves conducting in-depth market research, analyzing new opportunities, and creating strategic plans to drive growth. I also provide marketing consultations, customer relationship management using CRM tools, and campaign management, ensuring that our brand is both competitive and authentic.In addition to overseeing social media marketing on platforms like Facebook, Instagram, and TikTok, I focus on SEO, keyword research, and email marketing to enhance our restaurant's visibility. Through content creation and targeted promotions, I help bring our unique Afghan culinary experiences to a wider audience.My previous experience in strategy transactions and financial services, working with global firms like EY and Deloitte, has equipped me with a strong foundation in secondary research and data analysis. My academic background, with a dual major in Finance and Marketing from the International Management Institute – Kolkata, allows me to apply a strategic approach to marketing and business development.I’m passionate about using research-driven insights to craft impactful marketing strategies that elevate brands and drive engagement.