Priya Dawson Email & Phone Number

Tustin, California

Riverside, California

● Developed an innovative Graphic Design course that introduces graphics, presentation, and branding principles to Cal Baptist students. Teach cutting-edge graphic techniques within real life scenarios using Mac and Adobe CC.● Utilized advanced expertise to develop the comprehensive curriculum; successfully adapted materials for students with diverse backgrounds.● Ensured the timely completion of projects and assignments by providing individual attention to students and seamlessly directing multiple project teams simultaneously● Cultivated a positive classroom environment through effective collaboration with students and fellow staff members.

Irvine, California

● Develop and manage a high-performing team of freelance artists and contractors as part of graphics and web design team. ● Oversee design and development of all digital marketing materials including social media graphics, banner ads and email blasts.● Lead teams in the development, design and production of sales-driving, brand-extending and cross-channel campaigns including product packaging, print ads, brochures, advertorials, point of purchase displays, style guides and other collateral.● Create global product launch campaigns and developing timeline for over 20 new products and projects per year. Launches included: conceptual design, 2D storyboards and dynamic visuals. Upon launch, ensure cross-functional teams conform to creative brief and style guides.● Design customer experience and all graphics for a total of 30+ tradeshows per year. Each space is themed and designed around different products and promotions. Project manage design schedule which includes printing, production and onsite installations of major shows.● Lead Environmental Designer and Interior Designer for office locations in Irvine and East Coast. Project managed timeline working with architectural renderings through installation of furniture and environmental graphics. ● Subject matter expert that applied the latest industry and design trends, state-of-the-art techniques with a strong understanding of many print and digital best practices. Educational speaker at special events on designing for wide-format printing and corporate blog contributor emphasizing on design in the commercial sign industry.● Persuasively present creative concepts and designs and communicates rationale to team, senior management and international executives.● Utilize cloud project management software such as iMeet Central, Proof HQ and Mura.ly to organize design projects and task management.

Tutin, California

Priya Garcia Design Studio, 2000-2012Company Owner / Art Director● Developed and designed branding campaigns, websites, email blasts, marketing collateral, flyers, business cards, brochures, and other direct marketing material.● Compared a brands visual language to other competitors; provide recommendations to the client.● Helped define a brands color palette, logo, font and design across a range of media.● Includes clients such as Adopt-A-Highway Litter Removal Services of America, Inc., OC Storage, City of Orange, Design Masters, Intercontinental Housing, Caliber Media Group, Loan Envy, HG Interiors and more.

● Designed and created custom invitations and announcements for sale in stores and online. Analyzed market trends and statistics to determine potential of growth – monitored sales performance regularly.● Oversaw development of website, email marketing campaign and analytics analysis.● Developed relationships with stationery reps, retail stores, online shoppers, management skills, accounting and organizational skills for successful ongoing sales order fulfillments and marketing.

· Designed and created websites from conception to completion; worked closely with internet team and clients to develop effective web sites; use of HTML and Cyber Studio to implement graphic design; worked as graphic designer for mailing and marketing department designing flyers and 4 color brochures· Job required customer relations, communication skills, organization, creative skills, design and fine art background.

· Worked with ad designers and printers to produce quality advertisements; helped in the development of full color ads; color corrected photos and art-pieces; traveled to press up north to help further develop new techniques and procedures for ad design and color correction; helped develop pre-press procedures · Job required organization, creative skills, design and fine art background.

· In charge of all artwork, typesetting, copywriting, layout and design work for; printing; created layout and design for one to four color jobs including; pamphlets, advertisements, flyers, business cards, business promotional materials, brochures, letterheads, envelopes and other miscellaneous design work; established new accounts for company; assisted the printers in stripping, making negatives, duplicates and veloxes, and other prepress related jobs · Job required customer relations, communication skills, organization, creative skills, design and fine art background.