Priyadharshini M Email & Phone Number

Chennai, TN, IN

Chennai, Tamil Nadu, India

• Developed the operational framework and Go-to-Market strategy for India and Sri Lanka, aligning with regional brand objectives, content goals, and user acquisition targets.
• Recruited and trained 30+ content writers, coordinated with content/video teams, researched Tamilian culture, launched the "LEGACY" section, and built a network of 100+ influencers.
• Conducted market analysis to optimize content strategies and user flows, collaborating with product, UI/UX, and marketing teams to improve onboarding and retention strategies.

• Launched the NP App in April 2021, achieving 50,000 downloads in the first month solely through content efforts without a team, scaling to 4.7 million readers, and introducing BYNGE Coins to enhance engagement.
• Onboarded 40 emerging talents and 50 renowned Tamil authors, releasing 300 edited novels and 25 print books to expand the content library.
• Planned and executed a writing competition with 2,000 entries, awarding 25 winners, while introducing celebrity podcasts and a writing platform for public figures.
• Directed end-to-end operations across content, product, branding, and design, ensuring seamless content delivery through effective stakeholder collaboration.
• Managed author agreements, budget planning (₹1 crore), PR strategies, app performance, and mentoring of Hindi and Marathi teams while fostering a high-performing culture through appraisals and mentorship.

Chennai, Tamil Nadu, India

• Led Vikatan's first award show in 2018, managing all aspects from planning to execution, and organized a successful cookery event in 2015 that attracted a large audience.
• Managed a Women Digital Team, growing the audience to over 3 lakhs in 2 years, while coordinating brand editorial and social media work with 100+ staff across design, editorial, photography, and video.
• Produced viral videos for Vikatan’s social media and managed operations across print, digital, video production, social media, and events.
• Managed budget planning, task allocation, and scheduling for digital and print, working closely with the Managing Director and experts to ensure smooth operations.
• Planned and executed major events like the Mega Aval Awards, boosted brand visibility through PR efforts, and directed teams in designing website banners, YouTube layouts, and print pages.