• Developed the operational framework and Go-to-Market strategy for India and Sri Lanka, aligning with regional brand objectives, content goals, and user acquisition targets.• Recruited and trained 30+ content writers, coordinated with content/video teams, researched Tamilian culture, launched the "LEGACY" section, and built a network of 100+ influencers.• Conducted market analysis to optimize content strategies and user flows, collaborating with product, UI/UX, and marketing teams to improve onboarding and retention strategies.

• Launched the NP App in April 2021, achieving 50,000 downloads in the first month solely through content efforts without a team, scaling to 4.7 million readers, and introducing BYNGE Coins to enhance engagement.• Onboarded 40 emerging talents and 50 renowned Tamil authors, releasing 300 edited novels and 25 print books to expand the content library.• Planned and executed a writing competition with 2,000 entries, awarding 25 winners, while introducing celebrity podcasts and a writing platform for public figures.• Directed end-to-end operations across content, product, branding, and design, ensuring seamless content delivery through effective stakeholder collaboration.• Managed author agreements, budget planning (₹1 crore), PR strategies, app performance, and mentoring of Hindi and Marathi teams while fostering a high-performing culture through appraisals and mentorship.

• Led Vikatan's first award show in 2018, managing all aspects from planning to execution, and organized a successful cookery event in 2015 that attracted a large audience.• Managed a Women Digital Team, growing the audience to over 3 lakhs in 2 years, while coordinating brand editorial and social media work with 100+ staff across design, editorial, photography, and video.• Produced viral videos for Vikatan’s social media and managed operations across print, digital, video production, social media, and events. • Managed budget planning, task allocation, and scheduling for digital and print, working closely with the Managing Director and experts to ensure smooth operations.• Planned and executed major events like the Mega Aval Awards, boosted brand visibility through PR efforts, and directed teams in designing website banners, YouTube layouts, and print pages.