Consultant, Travel And Hospitality
Current• Collaborated with cross-functional teams to execute multivariant tests, analyzed outcomes to enhance booking conversion rates, increase user engagement, and improve the booking path progression for stays. Achieved $1.7M estimated Revenue Growth through these tests.• Conducted A/B tests to assess price display strategies for enhanced pricing transparency, resulting in reduced funnel abandonment rates by 3% and improved overall consistency.• Utilized insights from data analysis and… Show more • Collaborated with cross-functional teams to execute multivariant tests, analyzed outcomes to enhance booking conversion rates, increase user engagement, and improve the booking path progression for stays. Achieved $1.7M estimated Revenue Growth through these tests.• Conducted A/B tests to assess price display strategies for enhanced pricing transparency, resulting in reduced funnel abandonment rates by 3% and improved overall consistency.• Utilized insights from data analysis and propensity models to develop targeted strategies to convert high-potential website visitors to loyal app members.• Analyzed feature performance of Mobile App and suggested changes to improve Conversion Rate which resulted in increased Monthly Active Users and improved consumer behavior• Performed analysis on Points of Sale data to generate insights on which products and services are performing well and formed strategies boosting sales of underperforming products• Tracked the performance of the Mobile App (iOS and Android) and reported KPIs Show less