Priya Natarajan Email & Phone Number

San Jose, Ca, Us

On a mission to provide one place for landlords & property managers to easily manage all properties - It's your wealth.

Strategy adviser and marketing consultant for startups.Early-stage startup: Helped the company to identify their core strength and market it for venture capital funding. This start-up was successfully acquired by another venture funded company.Mid-stage startup: Helped define strategy and execution plan. Positioned the company in security instead of network management. Developed competitive analysis, product roadmap, and marketing plan.

Lead Product Management, Business Development, Strategic Alliances, Product Marketing, Go To Market, Technical Marketing, Systems Engineering for Networking

Hanover, Maryland, Us

Head Marketing & Product Marketing for Ciena's softwareResponsible for messaging, positioning, sales enablement, marketing strategy, customer experienceActively engaged in branding, demand generation and awareness creationPublications:Information Week's Network Computing: NFV adds agility to networks: http://ubm.io/1ID00yaTMCnet: Virtualization & Forecasting http://bit.ly/1FSUtkTNetwork Computing: NFV can avoid buying network bulk http://www.networkcomputing.com/author-bio.asp?author_id=1947Ciena Articles: http://bit.ly/1GctJedIT Business Edge: http://www.itbusinessedge.com/slideshows/how-nfv-is-linking-people-and-machines.htmlSpeaking Engagements:Carrier Network Virtualization 2014: KeynoteDigital Disruption 2014: PresentationOpen SDN Symposium 2015: PresentationOpen SDN Symposium 2015: Service Provider Panel Moderator. Panelists: Airtel, Tata, Sify, NTTLayer123 NFV World Congress 2015: PresentationLayer123 NFV World Congress 2015: PanelistMetro Ethernet Forum 2015: Panel Moderator. Panelists: Cisco, CableLabs, Cyan, MEFWebinars:Infonetics: SDN and NFV roundup of trials and deployments Light Reading: Economics of Smart Virtualization

Sunnyvale, Ca, Us

Product Management:Launched two trend-setting products within a span of a year. Virtualization and SDNSecurity - Firewall and ManagementReceived CEO's team award Product Marketing:Data Center, Campus and Branch, Enterprise WANLead Enterprise & Service provider segment marketing for Juniper's software division. Interviewed by and published in several trade magazines. Speaking Engagement:VMWorld 2013: Presentation about virtualization and securityPublications:1. Virtual Strategy Magazine - SDN and its applications: http://bit.ly/NXzXrs2. Wired - Service Providers are Enablers: http://bit.ly/PriyaWiredMag3. TMC - NFV - http://bit.ly/PriyaTMC4. JNET Blogs - http://bit.ly/PriyaBlogsJnpr5. Wired - Service Providers and Customer Experience: http://bit.ly/UdvjI26. Mobile Commerce - http://pipelinepub.com/emerging_markets/mobile_commerce7. Service Providers evolution to meet data challenges - http://juni.pr/14aZhuR

San Jose, Ca, Us

Generate new product ideas for Cisco’s $7B services BU. Developed 4 new products and 2 new business models for Brazil, Russia, India, China and Mexico in a span of 6 months. Responsible for the market management for Cisco Services & Software, Enterprise segment: • SaaS strategy & business incubation for hyper growth markets - Brazil, Russia, India, China & Mexico• Cloud marketing resulting in award winning launches.• Process improvements for sales operations that positively disrupted the productivity, resulting in new revenue generating business models from operations, which is usually a cost center.

San Jose, Ca, Us

• Set up a new Electronics Manufacturing Services partner for Cisco in different countries to manufacture Cisco's products. Led a cross-functional team of over 100 people.• Managed various aspects of business such as manufacturing, logistics, failure analysis, new product introduction, sustaining manufacturing, RMA, international legal, customs, and taxes.

San Jose, Ca, Us

• Senior ASIC Engineer responsible for DFT implementation for multiple ASICs. Own DFT plan, interact with customers, vendors, product management and release.

• Developed ASIC processor for 3G wireless cellular phones. Responsible for ASIC design, synthesis and verification. • Lead ASIC verification and test teams; streamlined the team to eliminate redundancies; automated processes resulting in 75% reduction in development time.

Dallas, Tx, Us

• Partnered with sales directly to win business from key accounts by conducting technical roads-shows and demonstrating product superiority over competitors’ offerings.• Designed and taught DFT classes for the engineering community & customers, which increased loyalty. Developed and presented application notes and user guides.

Ca

• Developed design for test techniques for Nortel’s CML semiconductor technology. Responsibilities included developing new test methodology, testing in prototypes and implementing the findings.

Mba, General Management

Executive Leadership

M. S, Microelectronics

Bachelor Of Engineering (B.E.), Electronics And Communications